“ Brand: ELC / Type: Baby Toy / Type: Playsets „
We collect Happyland figures in our house as my little girl loves them and we have a number of the big sets and houses as well as lots of little people, animals and vehicles etc.
For those of you who do not know, Happyland is a magical land brought to you by those clever people at Early Learning Centre. They describe Happyland as, "A place where children's imagination can run wild. ELC offer a range of fabulous buildings, characters, animals and vehicles from this great range. With HappyLand toys children can build a collection that can be added to over time to create an imaginary town and learn about all walks of life."
Last year for the Royal Wedding we purchased a wedding set which included the carriage and figures including Wills and Kate and the Queen and a corgi. I love the fact that the Early Learning Centre capitalised on the wedding fever and made toys for the event and thought it was such a cute set. I have kept the box for these as I think they may be worth something in a few years, who knows. Anyway, this year to celebrate the Jubilee there is a lovely Great Britain set. We are having a fete in our village to celebrate the Jubilee so I thought this little set would be a great way of getting my little girl into the spirit of things and also to have it as something of a collectors item too.
The set is amazingly British and includes a London bus, a London taxi, a post box and a telephone box. All of these look great and are really iconic. The taxi as you would expect is a proper black London taxi. It is open at the top so the little figure can sit inside and drive the taxi. This taxi comes with a taxi driver figure. The figure has black hair and dark skin and I'm not sure its too politically correct that he is designated the taxi driver but hey!
The bus is a proper red London double decker bus again with its top off so the bus driver and passengers can sit inside it. The bus has London written on the front where you would find the destination sign so I think its great it has London written on it. The telephone box is probably the best item as because these are slowly disappearing from our towns and cities I think its nice to have one to keep as a figure that will never go out of fashion. The box has a little button inside and actually makes telephone noises and you need 2 button cell batteries for this.
AS well as the taxi driver and the bus drivers figures you get a Queen Elizabeth, a Beefeater and a London soldier. The Queen is great and although we already have a queen figure its nice to have another one. She's wearing a lovely crown and sash and looks very regal.
The Happyland characters are all made of tough plastic so stand up to a lot of rough play. They are bigger than say Sylvanian Families characters as in my opinion these characters are aimed as a younger age group. I would say that Happyland are perfect for children aged 1 and above. They are bright and colourful and have a wide range of ethnicities, looks and accessories to add to the role play function. The Early Learning Centre say they are best for children over 18 months which I say is about fair and because they are so chunky I think they are ok to have around smaller children. My six month old boy now chews on these figures, much to the disgust of his older sister but there is no worry about him swallowing them which is great.
A great set for which to enjoy the Jubilee with!