This toy is colourful, simple and noisy. Great! My daughter loves it. She is now nearly nine months old but has been playing with this one since she was a few months old. It is easy to use even for a small baby but remains a favourite still, so thats good value given how quickly she tires of some other toys. She has an abundance of toys but this and the elephant version are among her absolute favourites. She will sit for ages just spinning the little whell in the tummy, lining up the lion and elephant and spinning them both. I particularly like these are they cuddly as well. They have an educational side, as the little songs they "sing" when spun teach colours, noises objects etc. I would definately recommend. One last plus point is that batteries last for absolutely ages in these toys which any parent will agree is a plus!