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This was the first toy we brought from the Wow brand, it turned out to be the first of many as I was so impressed. The major selling point of Wow toys is they don't use batteries which is nice for parents, no annoying noises or upset children because the batteries have run out on a favourite toy.
This toy doesn't need batteries to be fun, it is very well made and extremely strong (ours has been dropped down the stairs and still looks new). It comes with two fire fighters one male and one female and two barricades. The ladder can be turned, raised and lowed. It is also friction powered so when pushed forward will continue to move on it's own.
For me personally the two biggest pluses are the age range it is suitable for 18 months to five years. That makes it perfect for either buying for quite a young child for long term enjoyment or for siblings of different ages that want to play together. There aren't many toys that will be enjoyed by an 18 month toddler to a five year old child.
The other biggest plus for me is that all accessories can be stored on or in the fire engine, I like that you can put it all together and sit it on a shelf without worrying about keeping all the bits together.
Generally I am very impressed with Wow toys and we now have many, the quality is always good and they are a constant favourite in my house.