“ Brand: Asda / Type: Baking Aids „
Hi, we started buying Asda Cocoa a few months ago and were very happy with the flavour, although the cardboard box is inconvenient and messy. Recently however we started finding hard dry lumps in our cocoa drinks. This was terrifying as I bit into one and it was not like a smooth lump, but like plastic with sharpish ridges!!! I thought there was something foreign like an insect in my mouth, so naturally spat it out in terror. Then I found that I could break it up with my fingers if I pulled it apart. It concluded it was just hard dried cocoa but was surprised as it's hard rubbery texture. This happening again a week or so later, and I found my mouth full of these hard pieces and spat them out!!! Golly was I freaked out!!! More recently my wife found some big moist lumps in the Asda cocoa. Now we are really worried - what is going on???
We really feel bad about complaining because we are of the opinion that Asda takes a lot of care with its lower priced products (although Asda Cocoa is not an Asda Smartprice product). We found that Tesco does not take much trouble with its low end products, and the attitude seems to be: you pay little and it will taste bad, so buy our 'Finest Range' and it will taste good!!!! You are poor so you must suffer!!! It seems deliberatively punitive!!! Those who can afford to pay more can feel extra smug!!!! That's the cynical capitalism for you!!!
I will send a complaint to Asda in the hope that they sort out their cocoa problem. It is serious because the moist lumps could carry germs etc!!!!! I really don't want to stop shopping there as so many of their products are excellent - tasty, healthy and well priced. Try their bread for example - much nicer than Tesco value prison style bread. You'd think I was being paid the promote Asda except that this is a complaint!!!!
PLEASE ASDA DON'T LET ME DOWN - REMOVE THE HARD AND SOFT LUMPS FROM YOUR COCOA AND I WILL CONTINUE TO SHOP WITH YOU!!!!
Asda Cocoa is possibly the strangest looking cocoa powder I have ever come across! It's very reasonably priced at £1.48 for a 250g pot. That's compared to £2.31 for a 250g pot of brand name Cadbury Bourneville cocoa.
I'd not used this previously as I tend not to shop in Asda as a general rule. Not because I've got anything against Asda, just because it isn't convenient to do so. But on this occasion I was in Asda and knew we needed another tub of cocoa - so naturally I went for the cheaper option due to the large price difference.
Opening up the tub I was really surprised by the colour of this cocoa powder. It's extremely light brown, far lighter than any other cocoa powder I've ever used before or since! I was instantly a bit put off by this overly light colour because it didn't look very natural, and it didn't look a whole lot like I expect cocoa powder to look either! Compared to the likes of Cadbury Bourneville and Green & Blacks, this stuff looks almost 'washed out'.
I was concerned that this would taste every bit as washed out as it looked, but was pleasantly surprised to find my concerns weren't justified. The taste test on this came up absolute trumps! In fact if I'd have done a blindfold test between this and Cadburys, I'd have only marginally been able to pick out the Cadburys.
Obviously I sweeten this with sugar before drinking it, and with a couple of teaspoons of sugar this stuff came out smooth, and chocolaty tasting. There wasn't any hint of 'washed outness' to the flavour, and I was pleased with the firm, rich but not sickly taste to this.
The Mrs has also used this in one of her infamous sponge cakes, and it came out a treat in that too. It made an especially tasty little chocolate butter cream filling. The sponge itself came out perfectly risen as always, so the cocoa must have been perfectly good enough quality for baking with as well as drinking.
I think others will be as surprised as I was by the unusual colour of this powder. But I say give it a chance regardless, as the taste is what really matters - and this stuff tastes just great. It isn't Cadburys no, but then at nearly £1 per tub cheaper than Cadburys, it has it's own merits!