“ Type: Baking Aids „
Supermarket own brands all taste much better than "Marmite" now which has been Americanised and comes with a bitter chemical aftertaste. What are they trying to do to us? If you don't believe me you can easily test this by comparing a little of each directly on a teaspoon (I have). I never eat Marmite now except out of politeness. (ps I have also given up on Heinz (thin, expensive, chemically, slaughterhouse soups) and Cadburys (cheap waxy fillers)as well - Yuck!)
Asda yeast extract is far tastier than the branded marmite spread that is almost double the price! This heavenly spread is darker, richer and tastier than Marmite and wins hands down in my opinion! Having had the original marmite at a hotel last week the taste was incomparable to the asda equivelent. Although marmite is very tasty and I will always like the taste I found it very bland in comparison to the asda spread. Also, I found I had to put far more on the toast to get remotely near the flavour of asda product. With this in mind, a little goes a long way and the jar will last you twice as long as the far more expensive marmite brand! So my advice, even to the 'brand lovers' is to give this product a try as an alternative to marmite. If you don't like it, maybe give it to a friend or relative and simply go and pay twice the price for a spread that isn't as good! PJ
Yeast extract is a curious thing. I've tried to introduce various non-British friends to it over the years and witnessed their aghast reactions with surprise (e.g. "we have this in my country. It's used to poison rats". Another suggested he could use it as engine lubricant for his car. Oh, the wit!!). For me, it's just a normal item of food - a staple, really, something I've always had around since childhood and can't imagine my store cupboard without. My mum is something of a brand-loyalist and always buys Marmite. So that's what I'd always done too since leaving home, until a few months ago when Asda was out of the size I wanted (i.e they only had the thimble-full miniature one which would last me about 3 pieces of toast - or the bucket-sized one, which I'm sure I'd end up knocking on the floor within half an hour of bringing it home. Imagine the mess...). I did some deep breathing and tried not to go into meltdown. I had just hit the bottom of my current jar that morning, you see, so getting reinforcements was rather pressing. Then I noticed a similar set of jars next to the Marmite zone and realised it was the shop's own brand of yeast extract. Maybe I don't spend enough time thinking about yeast extract, but it had never occurred to me that Marmite wasn't the only manufacturer of the black gold.
So, it was with trepidation that I put a 240g jar of Asda Yeast Extract into my basket and trundled home with it. What would it be like, I wondered? Time to get out the toast and cheese spread (my chosen base for a helping of Marmite) and put it to the test. I can tell you... not only was it not awful compared to the original brand, but I would go as far as saying it's actually slightly better. With some brand/supermarket version foods, many people would tell you they can't tell a difference (let's not open that can of worms here though!), but there certainly is when it comes to yeast extract, they don't taste the same at all. I'm not sure what it is, but there is a difference.
What about price and packaging? The packaging (a glass jar with plastic screw-on lid - a slightly different shape to the photo above) is exactly the same as for Marmite, as far as I can tell, with the minor difference in capacity between the two comparable sizes. The price is different, however: £1.68 for 240g (70p/100g) of Asda Yeast Extract, compared to £2.00 for 250g (80p/100g) of Marmite at Asda. Not a huge difference, but when you're watching the pennies, every bit counts (to paraphrase another retail chain).
In conclusion? Well, my money's on Asda's version - I like the taste and the price is better, so it's a no-brainer really!
Thanks for reading!
I was persuaded to buy this by my daughter - who is a much more thrifty shopper than i am.
I have never before even considered purchasing any alternative to Marmite.
My family (except my son) have always been Marmite lovers, including my baby grand daughter.
So, even when my daughter showed me that the Asda Yeast extract was nearly half the price of Marmite, i was dubious but bought it. My husband just kept saying, but its not Marmite! - he was horrified.
Anyway, i use this yeast extract, just as i have the Marmite and no-one has complained since. It goes in my spag bol, my marmite spaghetti (which i suppose i will have to rename to Asda yeast extract spaghetti!), on toast - the whole works. It has passed the scrutiny of everyone.
So i am sold and i can happily recommend it to others without hesitation!
But don't take my word for it try for yourself.
Having been practically raised on yeast extract spreads, I've sampled a few brands over the decades and Asda's current version must rate as one of the very best. This even includes the best-known brand: the one 'you either love or hate'!
**NB If you fall into the latter category (yeast extract 'hater'), you might want to stop here.**
Asda's spread is now the established favourite in our household. It's substantially cheaper than the named brand, and it tastes just great, used sparingly. So I thought it might just be time to add my twopence-worth to the great debate...
~~Tried and tested~~
We've been buying this product for several years now and it has maintained consistently high quality and good value. We swear by it. The jar is always on the breakfast table and has a habit of reappearing at other times of the day too.
~~That distinctive taste - no accounting for it~~
Tastes do vary, of course. Some years ago, a relative told me he'd just previewed a new car model. When I asked him what he thought of it he said 'You'll either love it or hate it'. 'So which was it for you?' I asked. 'Personally, I could take it or leave it'! But I digress ... all I can say is that, once acquired, the flavour is second to none - savoury, perhaps meaty, like a saltier gravy that you can spread.
The price is definitely right, currently around a pound less than the obvious alternative for a similar jar.
You'll definitely recognise the brown jar with the yellow cap: instantly identifiable by its shape, based on the traditional French 'marmite' (pronounced 'marmeet') casserole!
For the record, these are said to be:
Yeast Extract (99%)
Vitamins (Niacin, Thiamin (B1), Folic Acid, Riboflavin (B2), Vitamin B12)
The health benefits of yeast extracts are well documented elsewhere (vitamins B etc.), but the exception that caught my eye with this particular product was the sodium content: 4.9mg per 100g, as excessive salt content is recognised as a major contributing factor to circulatory disease. This appears to be even higher than I had originally thought.
So the level of salt content seems to be the only obvious negative factor in an otherwise healthy foodstuff. Perhaps the best approach would be just to spread as thinly as the rich taste allows - which could prove even more economical.
[Disclaimer: direct comparisons can be problematic, so always carefully consult packaging]
Recipes for yeast extract spreads are readily available on the web and in print. But two of the most straightforward may be hard to beat:
Simply spread 'thinly' on buttered bread or toast (or preferably with good quality
alternative to butter)
Dissolve a teaspoonful(ish) in a mug of hot water for a savoury drink
It's an Asda own-brand so that's exactly where you'll find it.
Well worth trying. It might be an acquired taste but if you liked 'that one' you may well love 'this one'! Just don't overdo it with the salt!
Footnote: It has been suggested that bananas may provide potassium and this might to some extent compensate for sodium (salt), also that salt makes you thirsty and extra fluid you drink can help naturally. But I'm not qualified to comment on any of this really!
Thanks for reading - hope it's helpful.
[This original review may be found on other review sites, (c) steves001, 2012]
First things first, let's be totally honest, this is a cheaper version of 'Marmite'. ASDA yeast extract comes in at a modest £1.54 on my last shop, a considerable saving when you compare it to the more mainstream 'Marmite' brand.
It's a simple spread, aptly named 'Yeast Extract', but it also has added vitamins, so for the health conscious, spread away!
Now, onto the packaging. 'Yeast Extract' doesn't pretend to be anything that it's not. It's plain and simple (much like the spread), but it does exactly the job you want it to do.
And finally, and the most important, the taste - It Rocks! I honestly, perfer this product to 'Marmite'. Yeast extract in general is obviously an acquired taste, but I really would recommend this product to any fan of yeast extract. To conclude, Marmite tell us that we will either love them or hate them; I would tell any Marmite hater to try some ASDA Yeast Extract, they could well be turned!
Asda Yeast Extracts
This is one of the items I always have in my cupboard. My children love it on toast and sandwiches and I use it to but in to sauces, stews and gravy to give them the extract kick they need.
As a mum of three I always need to save some money and this is why I started to use Asda yeast extracts instead of marmite. A 240 gram jar of Asda Yeast Extract is £1.54 and £2.45 jar of Marmite is £2.45 so as you can see it a good saving of 91pence, which will buy my loaf of bread of my sandwiches and toast.
Yeast extracts comes in a glass brown jar with a yellow lid (just like marmite. On opening the jar the smell of what I can only describe as salty oxo hits you. I do find the yeast extracts quite sticky and difficult to spread for a 4 year old (marmite it quite easy to spread).
On the plus side I don't find the taste of Adsa yeast extracts as salty as marmite and this has never has reaction with the skin round my daughter mouth like marmite has.
The ingredients are Yeast Extract (99%), Salt, Parsley Extract, Vitamins (Niacin, Thiamin (B1), Folic Acid, Riboflavin (B2), Vitamin B12).
Nutrition per 40 gram serving (tho I cant ever imagine having 40 grams on my toast
Trace of fat
Trace of sugar
Overall apart from the way this spread I would say it is better than marmite
Growing up as a child of the 1970s, our kitchen cupboard always had a jar of bovril and a jar of marmite and these two jars were multi talented......they formed the basis of gravies, stews, hot drinks on a winters day (with very few calories much to my Mum's delight when wanting to lose a few lbs) and of course marmite sandwiches, or bovril on toast.
Picnic teas and childrens birthday parties also benefitted from marmite sandwiches, with it being a special treat if you got cheese and marmite (together of course).....ah, those were the days.
Back to the present day, and the range of sandwich fillers in the supermarkets is far greater than ever before - honey from all over the world, produced by bees feasting on every tropical flower going, an amazing range of fruit combinations for jam, chocolate spreads almost as numerous in number as their chocolate bar cousins on the confectionary aisle..... In addition, we demand "bigger and better" and although way back when, cheese and ham and sliced roast beef was a treat for sandwiches, we now expect something substantial in our packed lunches to see us through the day.
Marmite and Bovril have therefore been pushed aside a little, and of course advertising campaigns such as "love it or hate it" have lead many people to not even bother trying it for fear they will fall in the "hate it" category and will have wasted their money.
I am pleased to say though, that both myself and my 14 year old daughter fall in the "love it" camp, and always have a jar on the go in our cupboard.
Always on the look out for shops' own brand version of the big named products, we have converted from Marmite "the brand" to Marmite "the cheap". Asda, Tesco and Morrisons all do their own brand of yeast extract (or Marmite as it will always be known in our house, regardless of what is on the label!) and it is generally sold at approximately half the price of the real thing.
We (my daughter and I) have found absolutely no difference between supermarket own brand and Marmite-proper. It is thick, and black, and just as strong as the real thing. You only need a little bit of it on your knife when making sandwiches or spreading on toast - a little goes a long way, so a jar lasts for ages! An absolute bargain in these times of making your grocery budget go as far as possible!
If you have a toddler, marmite (or yeast extract!) on toast cut into soldiers is an ideal first finger food. Packed with vitamins and vegetarian
as well, you can't really go wrong!
If you can't get your child to eat their crusts, cut the crusts off the bread, and spread them with marmite (or yeast extract!) and roll them up like catherine wheels. If you want to make your plate full of rolled up crusts really fancy - do half of them with marmite, and half with cheese spread.....
Add a dollop into the slow cooker when making a casserole, or into the roasting pan when reducing down to make gravy with the Sunday roast, for extra flavour and colour....oh the list of possibilities from something so old and ordinary is fantastic!
I spent some time in Saudi Arabia as a teenager, and Marmite was banned - the authorities reckoned that the yeast extract would be used to make alcohol..........marmite wine, or marmite and tonic, anyone.....?
Although the heading of this review is for Asda, my opinion in this review is equally valid and relevant for Tesco and Morrisons Yeast Extract. In fact, we are very sure that the three supermarkets mentioned above all have the same product in the same jar, with just a change in labelling, although I am of course happy to be corrected!
Depending on where you do your shopping, you may not be able to find yeast extract such as this on the "sandwich fillers" aisle - but head over to the baking ingredients department, and you may find it over there!
Finally, I know that I keep referring to it as "Marmite" but "yeast extract sandwiches" really doesn't have the same appeal, does it? So please forgive me!
By far the most popular yeast extract on the supermarket shelves has to be Marmite. But I resort to buying supermarket own brands because they usually come in a good bit cheaper.
A 240g jar of Asda yeast extract costs £1.54, so if you put this beside a jar of the real McCoy Marmite which costs £2.49 for 250g then the logic of buying a supermarket own brand hits you straight away.
Asda have cleverly designed their own brand jar to look very like the Marmite jar. Vegemite is another well known yeast extract but it has a much weaker taste. Bovril is also a well known extract and Bovril was originally a true beef extract, but by all accounts in 2004 when the `mad cow` disease hit the Country they reformulated the recipe to allay peoples concerns.
Yeast extract is wholly natural, it has a plentiful supply of Vitamin B, riboflavin and niacin. It is a natural by-product from Brewers yeast. The extract is also rich in Folic acid and contains Parsley extract and salt.
It can be stored at room temperature, although I have always stored mine in the fridge and it will last for months without spoiling.
The most popular way to enjoy yeast extract is by spreading it thinly on hot buttered toast or on sandwiches, but take the strong taste into account when spreading it!
It makes a good flavouring for soups, stews and casseroles too, a teaspoon added to any of those will really enhance the taste.
If there are any Mr Bean fans out there they might remember an episode from his television series where he spent time making Hors d`oeuvres buy cutting twigs from a tree outside of his kitchen window and then spreading them with Marmite! Home made twiglets lol only Rowan Atkinson could have dreamt that idea up.
So you unscrew the lid of the jar and what do you find?
A revolting looking pool of thick black shiny extract, the strong smell can be enough for some people. So the yeast extract cannot be judged on appearance, it has to sell itself once you start to use it.
Maybe the best way to test it would be to apply a thin layer to that slice of hot buttery toast, dip the knife in and just cover the tip of the blade sparingly. Make sure that the Yeast extract is well spread, don't leave any `thick` patches and then give it a try.
The overall taste is strong and salty, a very hard taste to put into words, for me I define it as tasting `meaty`, though subject to speculation Yeast extract is safe for vegetarians to enjoy and it is a Kosher product too.
If you haven't ever eaten it before you might find that as you eat the extract it makes you cough, because of the saltiness.
If you find that you enjoy the taste then in the future you might have to spread a little bit more as your palette gets used to the rich salty taste.
A 4g teaspoonful has 37 calories.
So maybe the Asda yeast extract isn't as thick as the famous Marmite, but it has the same taste at a substantially lower price.
So not one to look a gift horse in the mouth I am more than happy to use the Adsa version.
I will now review my children's spread of choice "Asda's yeast extract", well I say of choice, I refuse to buy the better known yeast extract, (you know which one i am referring to, you either love it or hate it!), due to the price, but I will get to that later.
~~~~~~ THE PACKAGING ~~~~~~
The product comes in a very sturdy squat round jar. The jar itself, for some strange reason, is made from brown glass, to my reckoning the glass should be clear as the product is brown anyway, so as giving a clearer indication of product left within, but I digress!
The lid is plastic and screw top and is, along with the label, bright yellow in colour.
The label has very plain lettering on it, simply stating that this is an Asda product, the "yeast" part of the wording is in bold font, green and white in colour, then back to the basic lettering for the extract part and also for the weight, which is incidentally 240g.
Across the bottom of the label it simply reads, "yeast extract, vitamin enriched with vegetable extract".
Finally there is a small blue circle on the right hand side of the label to inform you that this product has extra folic acid added, a bonus for the pregnant amount you.
~~~~~~ THE YEAST EXTRACT ~~~~~~
Upon removing the lid the smell hits you instantly, the extract has a very earthy smell to it, with very subtle undertones of what can only be described as oxo cubes, giving it a meaty sort of aroma.
The extract, upon spooning from the jar, is very dark brown in colour and almost toffee like in consistency. It is also very sticky, I felt I had to add that, as my youngest is only 3 and does have an amazing ability to spread the tiny amount of extract that I put on his toast, over pretty much everything he comes into contact with!
The taste, is again very strong. It does have a slightly meaty taste to it, but the first thing you notice is how salty this is.
I do not remember the last time I actually ate the afore mentioned spread, but I am pretty sure the Asda yeast extract is a lot stronger.
There is, once the saltiness has dissipated, an almost acrid aftertaste. (Please no rude comments!!)
I have noticed though, as I have got older, my stomach seems less inclined to me eating it, I seem to get the most horrendous heartburn now, about an hour after eating it, so I do tend to avoid it.
~~~~~~ INGREDIENTS ~~~~~~
Yeast extract (99%)
The vitamins added are -
Thiamin B1 - Which helps metabolise sugars and starches in your diet for energy, it also helps maintain a healthy heart and muscles.
Also note if you get particularly stressed it ups yours bodies need for B1.
Riboflavin B2 - This helps metabolise carbs, fats and starches in your diet, this vitamin is needed to help repair nails, skin and hair.
It also ups you energy levels, but if you do exercise a lot you will need to up your B2 intake.
Niacin B1 - This is needed for the synthesis of sex hormones, (I have to be brutally honest, not quite sure what that means, I can only assume that it helps, if you know what I mean!!).
It also helps with circulation and reducing cholesterol.
B-12 - Is needed for cell function and required for red blood cell formation.
This also helps with digestion and food absorption.
Folic acid - This vitamin is well known for its help in preventing spina bifida and down's syndrome in unborn foetuses.
For the un-pregnant among us, a new study shows that pre-cancerous cells have been found in the folic acid deficient, so I would say that is good enough reason for taking this!
The B complex vitamins are said to work better taken together, so this product is useful as it includes them all.
~~~~~~ PRICE ~~~~~~
As the packaging says , this is an Adsa own brand so can obviously only be bought there. The reason I started buying this product in the first place is the difference in price between this brand and "better known ones!".
For a jar of Asda's yeast extract, bearing in mind it comes only in one size....large, this will set you back approx £1.60.
The equivalent sized jar of Marmite, (oops, have mentioned it now!), it will set you back at least £2.90. If not more!
~~~~~~ CONCLUSION ~~~~~~
As I have always been a fan of yeast extracts, I was pleased that this new brand is promoted as being so good for you and so vitamin enriched.
Of course I will give it to my children, anything that I can get down their necks that's good for them is a bonus, the fact that they don't know its so good for them is the clincher!
Due to this fact we get through a jar of this a week! My son loves it spread thickly on hot buttered toast, and even has to dip his finger, cheekily in the jar before eating his breakfast!
My daughter though has more delicate sensibilities, (she takes after me!!, again please no rude comments!), as she prefers her spread thinly on a cheese sandwich,
All in all we find this spread delicious and although I will recommend this highly to all who read this review, there will still be you out there that "hate it!".
Thanks for reading x