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Whitworths Sunny Raisin - Blackcurrant Flavour

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1 Review

Brand: Whitworths / Type: Raisins

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      17.10.2008 11:37
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      An interesting alternative taste for raisins

      I'm always on a quest trying to find different healthy snack options for my kid's lunch boxes. This week while browsing the snack area of my local Sainsbury supermarket shelves, I was drawn to two new, bright boxes from the Whitworths Sunny Raisin range, which I hadn't noticed before.

      There were a couple of options to choose from: Whitworths Sunny Raisin Blackcurrant flavour and Whitworths Sunny Raisin yogurt coated raisins. After picking up both boxes, umming and ahhing, trying to decide which one to try, I threw them both into the trolley. So here's the verdict on the Blackcurrant raisins.

      This is a concept I haven't come across before and was intrigued by the idea, wondering how it would work and how it was achieved. I've always bought the mini individual boxes of Sunny Raisins but these raisins come packaged in individual bags.

      In order to achieve the blackcurrant flavour, the raisins are infused with a natural blackcurrant flavouring. I couldn't wait to try them before unleashing them on the kids. On pulling apart the bag and taking a sniff, there is an unmistakable whiff of blackcurrants, similar to the Ribena smell.

      Now for the taste test. It's somewhat confusing to the poor old senses. There's still the same soft, squishy raisin sensation when chewing, but they taste exactly like blackcurrants. Very clever and very tasty. I now prefer these to regular raisins.

      I think this is such a clever idea, especially for people who would like a change from snacking on traditional raisins. This blackcurrant flavour gives boring old raisins a real boost.

      Apparently they also provide raisins infused with orange and cherry, although these weren't on sale in my supermarket.
      The next test was to see what the kids thought. My two daughters, who are the raisin eaters, were very interested to see what they would taste like. And they loved them. So a big hit all round.

      I will probably buy these again but since they are quite expensive in comparison with the mini boxes of raisins, I'll only buy them as occasional treats.

      ...Price...

      A box contains 5 packets of raisins, each weighing 25g and costs £1.99 per box making them approximately 40p per packet. Alternatively, the mini boxes of ordinary Whitworths raisins cost £0.92 for 18 boxes. This prices them at around 5p per box. Admittedly each box only contains around 14g of raisins, it's still far more cost effective purchasing the small boxes.

      ...The Packaging...

      A smart, glossy box, about 12.5cm tall, very eye catching with a large picture of a skateboarding raisin! It's obviously designed to appeal to children and people like me looking for something new. The box is recyclable and the bags are biodegradable.

      ...Nutrition...

      Each 25g bag contains 69 calories, 0.1g of fat and 16.5g of sugar (very high) but that's to be expected with dried fruit. There are no artificial colours or flavours.

      For more information: freephone: 0800 917 7424 or the website: www.whitworths.co.uk

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