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Dove Pro Age Beauty Body Wash

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£19.99 Best Offer by: ebay.co.uk See more offers
14 Reviews

Brand: Dove / Cleanser / Type: Body Wash / Suitable for: Body / What it does: Cleanses, Nourishes

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    14 Reviews
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    • More +
      18.04.2012 21:09

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      Great feeling body wash for everyday use

      Pro age Dove is probably one of the best body washes I have used. It has a silky texture and when used with a body puff produces loads of silky feeling lather. I not sure how much it does for wrinkles and the ageing process but my skin does feel moisturised and soft. The fragrance is nice too. It does not overpower you like some of the fruity shower gels but least a nice smell to your skin. Some of the scented gels are not very good for a ladies sensitive areas, but with Pro Age there is no problem there. Pro Age is usually on offer in a lot of the larger stores and the 500ml is well worth the price as it lasts a while especially when used with a body puff or sponge. You know you are getting quality with the Dove name on the label. I shall continue to use into my 'Pro old age'.

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      10.04.2012 04:19
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      The best product for dry skin, to date. Luxurious, ageless and fairly priced.

      This product, a creamy, white, pearly formula, comes in a sleek (and memorable) red-maroony bottle. I apply with a mesh body puff over a wet body.

      First things first, I am 20 and I have horrendously dry skin; I do not know many seventy year olds with worse skin than me. Everyday I am at war trying to keep the cracked scaly effect off of my shins and stop my arms from peeling. Make-up artists always recommend I choose anti-aging foundations but I can't even wear those without my face turning into a mosaic. I did not have high hopes for this product, figuring it would be as average as all the rest. How wrong was i?!

      This product is amazing on my dry skin, a complete game changer. It is the best soap/body wash I have ever used (believe me I have tried a lot!) and has therefore become my go-to, personal favourite. It is ultra nourishing and it is not oily or greasy so does not leave a residue either and yet its effects are so long lasting. You only need a little as it goes a long way. The formula foams up really nicely on my puff - a small 'one pound' sized squirt is enough to do my whole body and have left over lather. The product feels luxurious as well when applying because it is so creamy. Best of all, it smells pleasant but it is not overpowering. Although I love a nicely fragrant product some of my favourite scents are just too much early on a Monday morning (if you have ever tried Lush's rock star soap then you will know what I mean). Dove pro-age is just right, a barely-there, natural hint of sumptuousness.

      Generally, I try whatever I can find that is on offer particularly in regards to skincare. If I like one product I will explore that product line or others by the brand but I do like to change things up quite often, which is how I found this beauty. I have nothing bad to say about it as I don't even find the price (of £2.37) off putting, when compared to its similar priced Radox/Palmolive/Imperial Leather counterparts. I have not tried any of the other products in the pro-age range so I can not compare, but I definitely will be trying them now!

      This product is a soothing bottle of luxury which pampers both my senses and my skin. Top marks, Dove!

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      02.04.2012 00:22
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      A lovely body wash for any age or skin type

      I bought one of these when it was on offer, but I should note from the start that I'm in my mid 20s and wasn't looking for an anti-aging shower wash; I like Dove, it was a good price, it sounded moisturising to I got it regardless. It's actually a lovely cream wash that I'd recommend to anyone.

      Dove is a very popular brand with an ever expanding range of products. I trust them to make good quality and effective skin care, and I always associate the brand with gentle and slightly luxurious products so I was looking forward to trying this.

      Dove Pro-Age Beauty is designed for 'vital luminous skin' by containing 'sunflower and olive oil', along with Dove's trademark ¼ moisturising cream. Apparently, this functions by helping skin to 'achieve faster cell renewal while gently cleansing'; the glycerin and emollients hydrate and nourish, the sunflower oil contains essential lipids that 'help maintain the skins natural moisture barrier' and the olive oil provides 'additional care'.

      This comes in a dark red bottle and narrow top with a lift up lid, with the Dove branding being easily recognisable on the front in white. It's quite minimalist, but looks professional and of good quality.

      The lotion is easy to get out as it has a silky smooth texture; it's white in colour and because I use a loofa in the shower, you don't need much to lather up so the bottle lasts a while. It has a sweet, feminine scent that I find to be very pretty and so it's lovely to use, making you feel like you're taking some time out to pamper yourself even if it is a quick shower-to-go.

      It lathers up quite well despite being a cream rather than a gel, but this also means that it's quite silky smooth and glides over your skin easily without irritating or leaving any stickiness. I can't comment on the pro-age aspect of this, but in terms of how nice it is to use, I guess that could help you feel younger, but I couldn't say that the ingredients have made my skin younger because I didn't buy it for that purpose. I'm quite sceptical of claims like that anyway, so I wouldn't count on this working miracles for older skin, but it definitely gives skin some TLC in the shower; I find that afterwards my skin has a pleasant, light scent and feels smooth and nourished.

      Overall, I would definitely recommend this as a lovely, quite indulgent body cream that helps get you clean and fresh in the shower whilst also pampering your skin and nourishing it to leave it feeling softer.

      ** Because beautiful skin has no age limit **

      Retails for around £2.37 (Boots) but I found on offer for around £1.
      [Also reviewed by me, gothic_moon, on Ciao]

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      12.11.2011 22:30
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      Really good for any age.

      Since I reached that 'interesting' age when women start to subtract years from their birthdays, I've noticed my skin has become drier all over. While this isn't very easy to live with I see no reason to give in to aging skin and luckily I come from a family whose women keep their skin looking supple well into their seventies. So to help keep the ravages of time at bay all over my body I will try most new things on the market but more often I have a few firm favorites and Dove Pro-age is one of them.

      Developed by those nice people at the Dove manufacturer Unilever there is a complete range of Pro-age products now on the market and for women who have gone through the menopause it's proved a firm favourite all over the world. The menopause is difficult enough without suffering from dry skin which happens to be one of the worst long-term symptoms and if dealt with quickly can soon be helped, if not improved. So what is this collection?

      Basically it's anything to do with a woman's skin and is not confined to bath products, but is now fast becoming a name to be reckoned with in the beauty range with most women having tried one of their products over the last few years. You don't need to be over a certain age to like these as they all containing more of Dove's calling card that is a quarter of moisturizing cream to most products. But for this review I'm starting with the Beauty Care Body Wash, which looks slightly different to the picture here but is the same product. You can't miss the Dove Pro-age bottles with the distinctive maroon and white colours. This alone gives you confidence that this is a rich and luxurious product. However many people say they won't be swayed by packaging, beauty products that look expensive sell better.

      The Body wash is a good size at 250 ml and is easy to read with the writing predominately white on the maroon background. I dislike colours that don't stand out as it means I have to hold bottles up to the light and with my arthritis it can be risky. So this promises a commitment to making a real difference in your skin's condition, not just today but tomorrow and the next day, you get the picture. With it's ¼ moisturizing cream and active ingredients at levels to help skin achieve faster cell renewal while gently cleansing. It's a mouthful but that's the hype, now does it work?

      You can use this product in the bath or shower; although I also have the bath wash so would use this in the shower. It's better for showering as the shape is more curled to the grip of a hand. The one point that goes in the favour of a bath is that this is enriched with sunflower and olive oil so might be a bit slippery underfoot. I haven't used it in the shower enough to say if it's different from a standard cream bath as I find most products a bit slippery due to poor balance.

      I found this lathered up quickly with a bath puff so a mitt is a better way of using it. Since it's so rich a product I'd advise caution unless like me you do have very dry body skin as most women have areas that are affected more than others. Mine is my legs, which are extremely dry and soak up oil and cream like a sponge. But my breasts and rear end need less moisture, possibly since there is more, let's just say, softer skin (okay flabby really). I won't bore you with a long list of ingredients but there are several types of oil in this as well as glycerin that give it the creamy feel on the skin, which tend to last after the bath or shower.
      The perfume is quite hard to describe, it's possibly vanilla based, as it's slightly sweet smelling with maybe a dash of something slightly spicy like cinnamon. The list just gives the word parfum, which applies to most beauty products. It does linger on the skin for a while after bathing so if you want to use a scent, be aware you might need more or a stronger scent.

      Conclusion,

      I've been using this for a few weeks now. I tried the bath soak when it first came out and have just started on this body wash. It's a big bottle and very rich so it's lasting well. I'm also testing a few others so this is still on a trial period. So far I find it very good with my skin feeling much softer even on the rough skin around my elbows. I like the scent and find if I use this after swimming I can get dressed easier and quicker, something I hadn't noticed so much at home.

      So I'm giving this a cautious four for now and will update if I think it needs more testing. I did buy this as a set together with bath cream and body butter so I can only go by the Boots price of £2.37 for 250ml.

      Thanks for reading.

      ©Lisa Fuller 2011.

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        26.10.2011 18:34
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        Perfect for the bath, not so great for a refreshing shower.

        Dove

        I have always loved Dove products, in particular moisturising soaps and fruity body washes. I find that they always have a softening result on my skin and they always smell so nice. I decided to buy this particular product as it includes some great ingredients and is made of ¼ moisturising cream. After a long summer working abroad I wanted something indulgent for my skin and I hoped that this would do the trick and make me feel extra special. I didn't really pay much attention to the pro-age aspect of this product when I bought it, it was only once I got home that I realised its intention.

        The pro-age range from Dove promises to be different to its other products. It differs by not only providing a better skin care product today but tomorrow too; 'because beautiful skin has no age limit'.



        The Body Wash

        The pro-age body wash is in a 250ml maroon bottle, which differs from other products in the Dove range so it definitely stands out on the shelf. The body wash claims to be for 'vital luminous skin' and there is the image of a droplet of what looks to be oil on the bottle. This is representative of the fact that the body wash includes sunflower (2%) and olive oil (1%). These oils are in the body wash to help maintain the skins natural moisture and provide care. 4% of the wash is made up of glycerin and emollients which add nourishment to the skin whilst keeping it hydrated. These ingredients along with the ¼ moisturising cream are what give this body wash its pro-age effect and make it different from other dove products. The special ingredients are designed to keep your skin hydrated for longer than what any other product would.

        The body wash itself has a very strong aroma, it smells very soapy yet fresh. The smell is a little overpowering but it is pleasant and lingers on your skin for a long time after use. The wash is white and is the same consistency as a moisturising cream. On application the cream immediately improves the skins condition and makes it feel a lot softer. There is a slightly oily residue which I find is left after use, I understand that this is probably intentional as part of its pro-age qualities but I didn't really appreciate it. You don't need to use a lot of the body wash as it smells strong and a little bit tends to go a long way.

        Does the pro-age aspect make a real difference to the body wash? Only slightly. The body wash is lovely and quite indulgent and has a very soothing result however it is no different to any other body wash really. If I hadn't known it was pro-age then I probably wouldn't have thought it as any different. Perhaps you have to use the product for a very long period of time for it to have any long-term conditioning effects but I don't think I would buy it again to find out.



        Overall

        I really like this body wash, it is very luxurious and has great effects however I don't find it to be any more effective than any other body wash which I have used. I think that there is something in the whole pro-age concept as I can see how the body wash clings to your skin after use to keep it hydrated but this isn't an aspect of it that I necessarily liked. After using a body wash I like to feel moisturised yet refreshed and this body wash didn't tick both boxes for me, also the smell is a bit too rich for my taste.

        I would recommend this product if you are looking for a really thick, rich body wash and not if you are looking for something light and refreshing. I now use this body in the bath before I go to bed to make the most of it instead of in the shower in the morning.

        The body wash is about £2 and there are other products available in the pro-age range. I think that it definitely does what it says on the bottle however for me it lingers a bit too long.



        Thank you for reading!


        Review also on Ciao under luceey.

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        13.02.2011 10:48
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        A good body wash - great value when on offer.

        I am not that loyal to any particular brand and tend to pick up a lot of toiletries when they are on special offer, this Body Wash being one such item.

        - Price and Availability -
        I have seen the Dove Pro-Age products in Boots, Superdrug and a number of large supermarkets some of which currently selling a 250ml bottle for just £1 compared to the usual price of just over £2.
        I bought mine at Morrisons but I have seen it on offer at Boots for the same £1 price tag.

        - Packaging -
        This body wash comes in a very deep, deep burgundy coloured thick plastic bottle. The body wash is dispensed from a hole under a flip top lid.
        I do however prefer tubs to tubes as you are guaranteed no waste, i.e. you can scrape the last remains of the cream from a tub, more difficult from a bottle.

        - What is it and what does it contain? -

        *Gently cleansing body wash
        *Contains glycerin and emollients to give hydrating nourishment
        *2% sunflower oil to help maintain your skins natural moisture barrier
        *1% olive oil for care to your skin

        - My experience -

        * Appearance, Texture & Smell
        This is a very rich, heavily scented, thick white cream. A little bit really does go a long way although it has taken me a little while to dispense just the right amount out of the hole from the flip top lid as it tends to come out rather quickly.

        The smell is strong and lingers for quite some time on your skin. For me, it is more of a feminine smell so not advisable if you are looking for a unisex body wash. I like the smell despite it's heaviness but it could clash with perfumes that are later applied.

        * Washing and Moisturising
        My lower legs get very dry in the cold winter months and I try to apply moisturiser on them to combat the dryness. However I have found that since beginning to use this body wash my skin in those dry areas is certainly not as itchy or flaky so it's moisturising claims are definitely working for me.

        It leaves my skin feeling and smelling refreshed and clean.

        - Conclusion -

        ~ Offers moisturising relief to dry skin.
        ~ A little goes a long way.
        ~ Makes my skin feel very soft and supple.
        ~ Watch out that too much doesn't come out when dispensing it.
        ~ Leaves skin feeling clean
        ~ Quite heavily scented

        Giving it a generous 5 stars based on the £1 price tag I paid for it.

        N.B. Review also appears on ciao.

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          10.02.2011 16:41
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          5 Stars

          -A bit about the product and packaging-
          The bottle comes in a pearly red, with a flip lid for ease of use. The 'Dove' emblem is clearly shown at the top of the bottle so it can be picked out without much effort. Underneath the emblem is the name of the product 'Pro-Age' with a little bit of information on what the body wash promises to do 'Made to give back to your skin what it needs right now'. Giving you 'Vital luminous skin'. On the back the ingredients are clearly on show if you needed to check to see if you were allergic to any of the contents. The body wash itself its thick and creamy, with a slightly pink colour to it. It smells absolutely gorgeous, fresh yet ever so slightly sweet. If using a shower puff you only need a 50p sized blob and it will cover your whole body, so the product goes a very long way. Dove pro-age is great if you have sensitive skin as it leaves your skin feeling smooth and well moisturised, where as some shower creme/body wash's can dry your skin out.

          -Where can I get this from and how much is it?-
          After doing of research I have found you can buy the body wash from most stores, i.e. Asda, Tesco, Boots, Superdrug, Wilkinsons etc. The average price from 500ml is £2.95 or 59.0p per 100ml for all of you that read the small print on the price tag!! You can usually pick it up whilst on offer too, I've managed to get it for half price at £1.50 before now, so you just have to shop around.

          -Who would I recommend it to?-
          I would recommend the body wash to everyone in the family from young right through to old. I don't think it's very appealing to a teenager, mind you. But is defiantly a product that can be used by anyone.

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            29.11.2010 16:09
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            Because beautiful skin has no age limit

            Hey guys,


            I came across this body wash in asda the other day,i love dove products so i decided to check it out.
            You can use this product in the bath or shower,i myself run the shower and rubbed the body wash on my skin,the feel of it was so smooth and silky on my skin and really refreshing ; and the smell of the body wash is really fresh and had a sweet hint to it,really nice.


            When all washed off,i got out the shower and dried myself ; i touched my skin and could really feel a difference i couldn't believe how soft i felt.My skin smelt really sweet and clean and wonderfull,and i felt like it had really moisturised my skin,and when putting on my p.js i felt all soft and clean,pure bliss.


            Price of product

            I have only ever brought this out of asda,and the price i paid was 1.00 on rollback but the normal price for this is 2.00 bottle 250ml .I should imagine its at other store's too :)



            Overall:

            I am very happy to have come across this product, the bottle is 250ml and would last you up to 2 weeks at the most which i think is great value for the results you get.Once the bottle is used up i wont hesitate to get another.
            I would reccomend this product to you ladies who like soft,silky clean and refreshing body wash's,leaves you feeling and smelling great.
            Thanks for reading
            Kat xxx

            Additonal information

            INGREDIENTS:

            Aqua
            Sodium Laureth Sulfate
            Cocamidopropyl Betaine
            Petrolatum
            Lauric Acid
            Helianthus Annuus Seed Oil
            Cocamide MEA
            Glycerin
            Olea Europaea Fruit Oil
            Parfum
            Guar Hydroxypropyltrimonium Chloride
            Disodium EDTA
            Citric Acid
            Sodium Benzoate
            Benzyl Alcohol
            Butylphenyl Methylpropional
            Citronellol
            Hexyl Cinnamal
            Limonene
            Linalool
            CI 16255
            CI 74160
            CI 77891

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              12.02.2010 18:41
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              Cheap, small amount lasts a long time! A fail prof product! Fantastic!

              The best body wash for all ages avaliable on the market!
              I'm addicted to Dove Pro Age it is my must have product and I trust Dove greatly it has not let me down yet! Plus I love the smell!

              As well as using all the other products in the Pro Age range I use the body wash too! It has great results on my sensitive skin and leaves it smelling lush too!

              Unlike normal body washes it does not leave the skin feeling greasy afterwards nor does it leave your skin feeling sticky! Great!
              There is a light smell to the body wash the same as the rest of the products and this smell only adds to the beauty of Pro Age! It makes showering so much more enjoyable!

              The body wash also helps replace moisture as well as throughly clean the skin and improve its condition too! It contains all the right products! It contains products such as soya oil and gycerin to build up your bodys moisture barriers as well as giving it a lushious glow! What more could you ask for?

              The wash is a very funcky colour too, it is an off set white more like a pinky red which is so cool! I love it!

              This product keeps getting better it is priced at £2.93 and just like the bubble bath it is also on offer a lot of the time too! So stock up!

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              21.11.2009 12:40
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              Yuck!

              Wouldn't it be weird if ageing was embraced rather than youth? If young people with smooth skin spent their time worrying about not getting wrinkles yet? That's what I thought when I came across the Dove pro.age range. We've probably all seen the adverts where Dove uses 'real women', imperfections and all, rather than models to sell its toiletries, as part of its 'Campaign for Real Beauty'. But I still don't understand the semantics of 'pro.age' (or the random full-stop for that matter). Does it mean these products are the opposite of anti-ageing products? Or does it just mean they are for ageing skin? And at what age exactly am I considered 'ageing' in beauty terms? The magazines I read during my early twenties already recommended anti-ageing lotions and potions, but as far as life expectancy goes I've only lived 1/3 of my life so far (touch wood).

              I sought enlightenment on the Dove website, which explains the range as thus: "a range of products... designed to give your skin and hair what it needs right now. Each product contains real, active ingredients to help bring out the best in you, giving you the confidence to celebrate looking great, whatever your age".

              It's good that it contains 'real' ingredients as opposed to imaginary ones, I suppose. Still none the wiser, I decided to just test the shower gel! I've tried a lot of Dove products recently and the odd one has been fantastic, while others have lacked that certain something. So I approached my free sample bottle of Beauty Care Body Wash with an open mind.


              *** What is it? ***

              pro.age Beauty Care Body Wash (known as 'Beauty Care Shower' in Ireland - why?) is, according to the bottle, "made to give your skin what it needs right now: optimised cell turnover and extra hydration. With sunflower and olive oil for vital, luminous skin". i.e. it's a moisturising shower gel. I hoped the oil wouldn't make me smell like a chip! According to the website it also contains ¼ moisturiser.


              *** Packaging ***

              The product comes packaged in the usual instantly recognisable, teardrop-shaped bottle with Dove logo and the little bird in flight, the difference here being that for the pro.age range the bird is sliver and the bottle is a dark reddish-pink colour rather than the usual gold/blue/white.


              *** My experience ***

              The body wash slopped gloopily out of the bottle and I was surprised to see that it looked and felt just like a thin body lotion - maybe they'd put more than ¼ moisturiser in by mistake? It smelt like a body lotion too - one of those old-fashioned rose ones you used to get as part of a Christmas smellies set in the 80s before body lotions were given funky, fruity scents.

              I applied the body wash to my wet skin and found it also behaved like body lotion. It was really difficult to get any lather out of the product whatsoever; it just spread across my skin and made it feel tacky. The hot water didn't wash it away properly. I tried using some more of the body wash with an exfoliating glove - big mistake. This didn't make it lather either, but instead it soaked into the glove, became diluted and ran in sticky pink rivulets down my legs. It felt as though I was trying to wash myself with thin strawberry milkshake. I actually started to feel sick.

              Of course, my skin didn't feel clean and I couldn't wash the stuff out the glove properly either. There was a tacky film left on my skin and I wondered whether I should use another shower gel just to get it off. After a few more minutes under the hot jet of water it felt as though the product had finally gone, though, so I got out of the shower. My skin still felt a little tacky and as I began to dry myself I started to itch. This happens sometimes to my legs after a shower as they are sensitive, but this time everything was itching like mad, even my hands, and it didn't stop for about an hour.


              *** Conclusion ***

              Was my skin hydrated, vital and luminous after I used this body wash? No, it was tacky, itchy and uncomfortable. Was my cell turnover optimised? Yes, considering I probably scratched a whole layer of skin off! Was I impressed? Absolutely not: this is a disgusting and pointless product in my opinion.

              It currently retails for around £2.00 for a 250ml bottle, though I see Tesco and Asda currently have it reduced to £1.00/£1.19 - no wonder!

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                11.05.2009 23:33
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                Another great shower gel from Dove

                Last Christmas one of my numerous stocking fillers from my husband was a bottle of Dove Beauty Care Body Wash Pro Age. I had heard good things about the Pro Age range so I was looking forward to trying this one.

                At our previous house I always had to insist on having shower gels and body washes with hooks so that they could hang up in the shower as we didn't have a shelf in the shower and bending down to pick things up off the floor meant that I kept getting my hair wet!

                Anyway now hubby has free reign on his purchases for me as the shower here has both a shelf and a grab rail so I can easily use hanging containers or free standing ones.

                This has opened up a whole new range of shower gels for me to try and subsequently review! LOL!

                This particular one looks very classy as the 250ml container is a teardrop shape in the deep red that identifies the Pro Age range. The front has the Dove logo in white with the actual dove in silver and the words 'Beauty Care Body Wash pro age made to give back to your skin what it needs right now: optimised cell turnover and extra hydration'.

                The very top bit of the container is white and this is where you flip open the lid. To get at the body wash you just flip open the lid, invert the container and squeeze.

                The initial fragrance is light, fresh and pleasant. I find it difficult to describe smells but this one is light and flowery.

                The liquid is white, thick and creamy and produces lots of bubbles. The smell as I had my shower was lovely and it lingered in the air for a while after I had finished my ablutions.

                After my shower my skin felt really moisturised as it always does when I use any Dove products as they are all ¼ moisturising cream. Although my skin felt moisturised I don't think it was any better or worse than any of the other Dove shower products so I am not convinced the fact that it was Pro Age made any appreciable difference to the effect it had on my skin.

                I have taken a look at various places on the Internet and the current cost of this product is about the £3 mark which is a bit more expensive than say Radox but in my opinion it is well worth the money.

                Of course the container, being plastic, can be recycled so that's good too.

                In fact the only possible problem that I can see with this container is that, when it is almost empty, it will be difficult to stand it upside down to get the final body wash out and I don't like to waste any!

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                  20.01.2009 17:48
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                  Soft and moisturised skin at a very reasonable price

                  I'm sure most of you have seen the adverts for Dove's Pro-age products featuring naked more mature women but thankfully it is all very discreet! Being from that age range myself I decided to give the bodywash a go and I'm so glad I did.

                  You will see from the picture above this comes in a dark red plastic container with a flip top lid which, even with wet hands, makes it easy to hold and use.

                  I find one squirt from the container onto my scrunchie is ample to give an all over wash. The lather is rich and creamy and has a hint of fragrance to it but nothing overpowering. In some ways the smell reminds me of Ponds Cold Cream but not quite so strong. As I wash with it the lather increases and I'm covered in lovely creamy bubbles which feel luxurious to my skin.

                  Afterwards my skin feels clean and moisturised and oh so soft. In fact the first time I used this bodywash when I went to bed my husband stroked my back and I thought "hello my luck is in tonight" but he simply said my skin felt nice and then he turned over and went to sleep! He never usually notices or comments when I've used other bodywashes or creams so this one must be good!

                  I suffer from very dry skin on the soles of my feet and have tried various creams to no avail but since using this bodywash I have seen a definite improvement so for that alone it gets the thumbs up from me. I love the way it makes my skin feel and wouldn't hesitate to recommend it to women of all ages who want soft and moisturised skin. I see no reason why men could not also use this as the very slight fragrance is neither girly or masculine just pleasant.

                  This bodywash is available in most supermarkets and chemists and at the moment is priced around the £2.93 mark for 250mls in Superdrug and Boots. As it lasts for roughly 3-4 weeks being used everyday I think it is excellent value and, in comparrison to more expensive brands I have tried, it wins hands down.

                  So in conclusion you don't have to be over 50 to try this. If you want you skin to be soft and moisturised whatever your age give this one a go I don't think you will be disappointed/

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                  • More +
                    11.08.2008 15:49
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                    its not just for older ladies

                    i used this as my mother in law bought two in a bogof offer and gave me one (dont know what she was trying to say by giving me it!). it comes in an attractive burgundy bottle with a little lid at the top of it. i thought it wasnt for me but after trying it i think it is for anyone regardless of age. the body wash is very fragrant although i cant really decide what it smells of. it is white and creamy and goes on really well with a good lather. you do not need to use a lot as a little goes a long way. it leaves your skin with a nice smell and it also leaves it feeling very soft and smooth. i really like this product and thanks to my mother in law i think i will continue to use it alongside other dove products and although i think it is a decent product I think it is aimed at the older lady as a gimmick really, which isn't a bad thing because it is good if it makes you feel nice.

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                      11.09.2007 23:19
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                      One for the Dove fan but oiling up the old way after a shower is more cost effective.

                      Dove. There’s a brand name as famous as Coca Cola, the Volkswagen Golf, or even perhaps the humble Hoover. In each case, these brand names often conjure up longevity even though their original versions are a quarter of the size of what consumers are offered today. The difference however is that Dove has only been a relatively new addition to the UK regardless of whether it was available back in the 1960’s in other countries.

                      So before I sit here and wax lyrical adding 100 words or so about the history of Dove and ooh, the exciting ranges and products that Dove now produce to carry their massive claim of “One quarter part of moisturising crème,” I wont bother because that’s unnecessary padding to what Dove have dreamt up here, namely their Pro Age range of body care products, and for the last two months I’ve been secretly using Dove’s “Pro Age Beauty Care Body Wash.”


                      ** The Advertising & The Price **


                      To my mind the advertising of Pro Age has always been pushed towards women not helped by the fact that Dove’s UK website is awash with Flash Player introductions featuring older and perhaps wiser women turning at odd angles to show off their skin dressed in white. It doesn’t smack of the KKK, but it certainly pushes the white creaminess of Dove’s original soap to my memory. So if you want to know the history of the brand, look it up on Dove’s excellent UK website. And I’ve been using this shower cream product secretly because as a bloke I feel compelled to complain about the feminine like packaging…if not to mention the price as well.

                      Pro Age Beauty Body Wash is just one version available from a long line of Pro Age products such as hand lotion, body moisturizer cream and a deodorant spray amongst others. Luckily I bought a “BOGOF,” offer at Superdrug, at just £3-99 with another same sized 250ml bottle free. At the time I did think that this was quite expensive and it was just beginning to get reviewed across the internet. In short, I didn’t buy it for the fact that it was just appearing, but simply for the fact that Superdrug had it on offer. £3-99 for one bottle? Get real!

                      Recently however there has been a price drop but it hasn't been at my local Superdrug store. This product is currently on sale at Boots with a more contemplative price of £2-99 rather than nearly double the price of £2.


                      ** The Packaging & The Promise **


                      For all that Dove would have you believe for example, that the marketing promises many things, other than “optimized cell turnover and extra hydration,” proudly written in white writing with the words “Pro Age” in gold lettering at the front, the bottle looks very feminine to my eye, cast in a kind of dark cherry nail varnish kind of a colour. Line it up against a similarly designed girly bottle of sun tan oil and it won’t look out of place.

                      The promises are quite extraordinary, ranging from cell renewal to “essential lipids,” which apparently maintain your “skin’s natural moisture barrier.” Or something like that. All of a sudden I see Maggie Philbin in the corner of my eye brandishing a bottle in a remake pilot of Tomorrow’s World!


                      ** The Scent & The Consistency **


                      The scent however is a mixture of Dove’s fresh linen original scent mixed with a fruity concoction that wont knock you for six. The whole content is rather fresh without being too flowery, without being too fruity and yet whilst it manages to retain its scent well enough whilst still in the bottle, it does however die slowly after showering and towelling down.

                      But you won’t buy this product for the fact that it may have a balanced scent which is positive for most of the time, or for the fact that it may leave your bathroom feeling fresher than you do, but for the fact that it has Glycerine, Sunflower oil, Olive Oil and emollients added to it.

                      And no doubt you will find the same trick up the sleeve which Dove have incorporated into this cream. For starters, forget using a loofah or a net puff as this shower cream wont stand a chance of lathering up into a light frothy foam. No, its too rich for that to occur here. Instead, it is evident that the cream to the touch is full of emollients, from the way it glides silkily down skin, it’s a wonder that Dove haven’t considered a two in one type shower cream with added properties for washing hair. Sadly this product doesn’t do that either, but whilst in the shower using this product I was pleasantly surprised to find that my skin constantly gleamed. This is no doubt due to the fact that Pro Age has sunflower oil contained within its ingredients. Whilst it does add protection to my skin, carrying the same promise and reputation of original Dove soap where it doesn’t dry my skin out, I’m left with a body of skin which looks like it has been polished and buffed up.

                      So it’s a pity that this revealing, gleaming state of skin (once showered) gets lost due to towelling down. Whilst you may lose the sheen of Pro Age’s Beauty wash, the same reassuring softness of the added moisturisers benefits in some way, making up for the lack of shiny skin and I’m left in no doubt that perhaps despite the lack of that sheen, the softness of my skin is made up.


                      ** Conclusion **


                      So is Pro Age really marketed towards older and wiser women? Well it seems that Dove would have their consumers believe so. Which is, of course fine with me but Dove should consider changing that bottle to make it suitable for men and women as well as fitting it with a decent hook shower cap rather than trying to pass off a bottle fit for a shower that can only be placed either on a shelf or on the floor of your shower cubicle. If only it made my skin gleaming after towelling down! Then it would perhaps carry out its final promise of shiny, buffed skin. Thanks for reading. ©Nar2 2007

                      www.dove.co.uk

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                    • Product Details

                      Dove's new body wash is committed to making a real difference in your skin's condition / It nourishes your skin as it gently cleanses to optimize surface cell turnover for vital, luminous skin / Beauty Body Wash combines Dove ? moisturizing cream with functional ingredients to optimize surface cell turnover while gently cleansing your skin /