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It seems everything these days requires power and I'm afraid to say that even now my hairbrush requires batteries. The Remington Ionic Brush promises to tackle fizz-prone hair leaving it smooth and shiny by using ions to prevent static and bristles with anti-frizz conditioners.
The brush itself has a decent sized head which I find ideal for my long hair. I've been using a Tresemme mini paddle brush for the past year and although this is a full sized brush it's not actually that heavy even with 2 x AAA batteries in it. The brush doesn't look much different to any other brush however the handle does have an on/off switch, indicator light and a small lip below the cushion pad where it releases the ions. Although the back of the brush is plastic the only really tacky thing about it is the silver mirrored battery cover which could I guess be used as a mirror on the base if you're really struggling to see what you look like but it's a very small image.
Switching the brush on, the blue indicator light comes on and the brush gives off a quiet hissing which reminds me more of those gas stylers I used to use. My hair is very straight naturally and I have no problem getting the brush through my hair. It does say your hair has to be clean and dry so it does mean I have to use a comb while drying my hair with the hairdryer (although brushes can damage your hair while wet so probably a good thing!). The bristles are rounded at the ends so don't scratch my scalp although having used similar in the past it's inevitable those will break off at some point. With cheaper brushes I've noticed they'll usually have a short bristle next to the longer one to give more stability to it but these would always catch and break my hair whereas this brush only has the single bristles so unlikely to damage my hair.
Onto usage and yes it's a good brush but so are plenty of other brushes I've used. I notice very little difference when the Ionic generator is on compared to brushing when it's off and I'm really not sure what they mean by having "Bristles infused with Anti frizz micro conditioners" because the bristles just feel like plastic to me and again don't seem to make my hair any shinier.
I do like that the brush pad can be removed (and very easily) by pressing the button at the top which makes it very easy to clean. At the same time it's very secure when it's in the brush so very unlikely to pop out by itself although I did drop it on the wooden floor and it did pop out once so if taking it out and about (not really that travel friendly though) I would make sure it hasn't popped out if I did happen to drop my bag or the contents fell out.
Priced around £17 it is a pricey product for showing very little results especially when you factor in having to replace the batteries (although I've not had to do that yet even after a few months) so it's not something I would personally recommend buying when you can buy a decent brush for far less. Having had a look around there are very similar brushes and this one seems to be mid-priced compared to the others. I didn't think I would be switching it on that often but I still do put it on when brushing in the hope it did make a visible difference but unless I had my hands on a Van de Graaff generator I'm not likely to notice any difference. Unfortunately it's not convinced me I'll need to buy one in the future or consider any of the similar brushes either but I'll continue to use this one until the bristles start breaking off.