“ Brand: Brahma / Type: Ale „
Now why in the name of all that's beertastic would I be drinking an adjunct-laden lager from Brazil?
Simples. I'm too tight to pay for Sky Sports.
What? You don't get it?
Sheesh...let me spell it out for you.
Among other things, I don't subscribe to Sky sports and although my son has ESPN, he doesn't have Sky Sports either. But his mate does.
Clear enough? No?
We're all Hearts fans. Ah, now you're getting it...aren't you?
That's right. On one of the pigs flying past blue moon occasions when neither the huns (rangers), or the bead-rattlers (celtic) were dominating TV viewing, I watched the recent Hibs-Hearts derby with my son and his pals.
There, we got there in the end...eventually.
But what's that got to do with Brahma Lager?
Well, like a lot of young men, these guys wouldn't know a quality beer if it crept up behind them and skelped them over the head with a dark glass* bottle. Their idea of a fruity little red wine is Buckie. (sigh)
* Unlike Brahma, most quality brewers shun clear glass bottles. Sunlight can cause a reaction to the beer making it smell and taste skunky.
"But it's Brazillian!" They cry.
Now those samba boys might be able to dance their magical way around a football pitch, but last time I looked, Brazil was not the capital of brewing.
"It's also cheap!" They shout in unison. "And it gets you off your tits." So does sniffing glue I thought to myself but I wouldn't recommend it.
Indeed it is cheap, relatively speaking - a dozen 330ml bottles costing £8 in Asda. Even cheaper for me, as I didn't buy it. I wouldn't buy it. Don't mean I wouldn't drink it though.
According to Wikipedia, Brahma was originally made by the Companhia Cervejaria Brahma which was founded in 1888. Now owned by Anheuser-Busch InBev. They say "It is famous for its innovative advertising which has won many awards at festivals such as Cannes." Hmm, not famous for brewing beer then.
I had a look at the Brahma website, then closed the page - nothing of interest there.
Meanwhile, at the football...
My mate Ian was watching the derby game between Hearts and Hibs. Tynecastle was packed and there was only one empty seat - next to him.
'Who does that seat belong to?' asked the person next to him.
'My wife usually sits there.' Ian replied
'But why isn't she here?' the guy persisted
'She died.' Said Ian in a matter of fact way.
'So why didn't you give the ticket to one of your mates?'
'They've all gone to the funeral.'
Back to the beer...
Snob. That's what they called me when I asked for a glass. Fussy old bar steward. What - just because I asked for a clean one?
Nervously holding what counts for a clean glass amongst these heathens, I proceeded to eventually pour the beer. I then wondered why I bothered. I could already see (through the clear glass bottle) that this beer was a watery, dare I say urine shade of yellow. Clear as a mountain stream, there was only the lightest of frothy film on top which didn't get a chance to lace the glass as it didn't last as long as it's taken me to write about it. I'm left with a pale yellow, flat looking beer. Not too appetizing.
Giving the beer a swirl around the glass to force some sort of life into it, I'm immediately assailed by...not very much. It's a little grainy and a touch grassy but there's not much going on.
Again, the dominant feature is a graininess with some herbal tones. For a beer that struggled to imply a decent head, it's ridiculously gassy. Brewing a beer this carbonated but which doesn't have a head is truly an art form...not good art though. There are hints of sweet honey and a definite citrus tang but it's all so subtle it's hardly there. It finishes sweet before turning a little dry.
At 4.3% ABV, this isn't the worst beer I've ever had, and that's me done with compliments. It's subtle to the point of blandness. Suitably chilled, it's refreshing enough but there are better beers out there to refresh you. I ended up drinking a few but I didn't bother with the glass again. To tell the truth, it was actually a little better from the bottle.
Would I drink it again? - Oh yes, next time I'm in Rio watching Scotland hump Brazil.
Being a self-professed beer enthusiast, there was no way I'd not try every single beer available from a supermarket shelf and naturally enough, a few years ago I came to buy Brahma.
Brahma is relatively expensive when purchased at its standard price of £5 for a pack of 4 330ml bottles, but is very frequently available on a variety of offers all the way down to two packs for the same price. It is possible to buy large multipacks as well, but often the on-offer 4-packs remain better value.
The most noticeable thing about Brahma at first is its unique styling. The bottle is asymetric and very funky looking. In my opinion, it is the best looking bottle of beer commonly available (apart from a very rare pyramid-shaped Estonian lager which is near-enough impossible to find in the UK).
The second and most important thing about Brahma is its taste. Being a fan of various different types of beer, it is important to think about Brahma in relation to the type of beer that it is - a light lager. As far as easy-drinking friday night lagers go, Brahma is second to none. Its light combination of a mild hops undertone and a refreshing zesty lime touch makes it more unique and better than brands like Corona and it definitely beats hands down all the typical and easily available alternative brands.
Do yourself a favour and give Brahma a try. It might just change your opinion of beer forever!
My fiancé and I are regular buyers of multipacks of bottled beer at our local Tesco's. From week to week, without fail, we usually end up buying whatever happens to be on special offer. More often than not, the offer is fairly generic (e.g. 15 bottles for £10) for brands like Carlsberg Export, Becks or Budweiser. These of course, are all very drinkable beers that have made for many a pleasant evening, but every now and then, in a beer drinkers life you think... why don't I forget about value for money and try something out of the ordinary? So, alongside the stack of boxes containing the aforementioned Carlsberg Export we noticed a rather unknown looking brand of beer in a large, red box. "Brahma beer" was the name on the box which originates from... Brazil?! This was a new one on me. If you asked me the top three things associated with Brazil I would say:
1. Brilliant footballers with sublime skill
2. Samba dancers
3. The statue of Jesus Christ overlooking Rio de Janeiro
Even if you asked me the top 100 things associated with Brazil (if I could name that many!), I doubt beer would feature in that list. So as you can imagine, the purchase of Brahma was a real step into unknown. However, if like me you can move on from your initial misgivings, you will be rewarded with a refreshing lager that will make you feel like dancing to the samba beat.
Brahma, Cerveja do Brasil, was originally produced in Brazil by the Companhia Cervejaria Brahma which was founded in 1888 . The Brahma beer website states that Brahma was created by Joseph Villager.  Brahma shares its name with Bar Brahma, which is one of in Sao Paulo's most famous locations. For many years, Brahma was Brazil's beer market leader and was sold under the slogan "The Number One Beer". However it now trails behind Skol, acquired by the original Brahma company in 1980. Following a series of mergers and acquisitions, Brahma is now owned by the Belgian brewer, Inbev, the world's biggest brewer by volume. In 2005, Brahma was made available for the first time in 15 countries, including the UK, US, Canada, Russia, France, Australia and New Zealand. The international Brahma is derived from the exact same yeast strain that dates back to 1888, but the export version is not exactly the same as its Brazilian equivalent. The vice president for Inbev, Devin Kelly stated in 2005 that research indicated that Brahma was "highly refreshing, easy-to-drink beer was consistent with expectations of what a beer from Brazil should taste like." 
INTERESTING FACTS ABOUT BRAHMA 
1. The Brahma logo on the red bottle tops relates to the stars in the
night sky of Rio on November 15, 1889, the day the republic of Brazil was declared.
2. Brahma is best enjoyed chilled at -4°C.
3. The bottle shape is unusual and "embodies the curvaceous rhythms of Brazil".
The bottles of Brahma are contained within a large red box, containing 12 x 33 cl (330 ml) glass bottles. The Brahma logo is white on a red background, and is shaped like a slanted wave, perhaps indicating it would be a nice refreshing Summer beer to drink on the beach or by a swimming pool. However, as it is a cold, wet November in Stoke on Trent at the moment, I really have to use my imagination to picture this! On the main display panel, there is a picture of a Brahma bottle that looks like it is perfectly chilled and contains a bright, gold coloured beer. In terms of the bottles, the beer is contained within a transparent glass bottle with the Brahma logo embossed on the glass. Surprisingly there is no dominant label on the bottle, but there is a discreet small red label around the bottle neck. This label clearly states the alcohol content (4.3% vol), the year 1888, and that Brahma is a premium lager from Rio De Janiero.
SMELL, TASTE AND APPEARANCE
The smell of Brahma is not especially potent. There is an essence of alcohol, but it does not instantly dominate the nasal senses. The taste is initially unusual, perhaps as this beer is slightly weaker than other premium brands (4.3% vol rather than 5% vol.). However, after the first taste, the second is instantly refreshing, light and pleasant. This would certainly be a perfect beer for Summer, but tastes pretty good in Winter too!
After the beer has been refrigerated, it looks very enticing as you can feel and see the condensation on the side of the bottle. There is only a very light ring of foam around the meniscus as the beer is not especially carbonated and so it is very easy to drink. The taste is very similar to Mexican beers such as Corona which are often drunk with a slice of lemon or lime. Whilst Brahma is very palatable without a lemon or lime, I think this would be a worthwhile serving suggestion. In terms of aftertaste, there is almost a slightly bitter aftertaste, but this does not taste artificial and adds to the overall flavour.
VALUE FOR MONEY
We bought our large red box of Brahma at Tescos for £10 - 12 x 330 ml bottles works out at 83.3p per bottle. Although there are usually better offers on mainstream lagers (as mentioned above), this is still good value for money, when you consider that you get to try out an exotic new beer. The refreshing, light and palatable taste is enough of an incentive for me to buy this product again, even when Brahma is not on special offer.
I will not go into the well known health effects of alcohol here, but Brahma is of course, an alcoholic product which should be consumed responsibly. Each 330 ml bottle contains 1.4 UK units of alcohol. For further information on drinking responsibly, see the website:
In my opinion, I think that Brahma will gain more and more prominence as a premium lager in the UK. The taste is light, refreshing and slightly unusual and has a different flavour to the more renowned premium lagers. It would be perfect beer on a warm Summers day, but also tastes good in Winter too! Referring back to my list on things I would associate with Brazil - Brahma makes Number 4 on the list. Enjoy.
Brewed and distributed by Inbev UK Limited, Luton LU1 3LS.
Consumer helpline: 0870 24 111 24.
© CJG, 2009.
 Wikipedia, the free encyclopedia - Brahma (beer)
Date accessed: 19th November 2009
 Brahma corporate website
Date accessed: 19th November 2009
 BBC News Business Report - Brazil's Brahma beer goes global.
Date of article: Sunday 4 December, 2005.
Date accessed: 19th November 2009
Brand: Brahma / Beverages Type: Beer