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Diamond white has a terrible, terrible reputation. After being demonised by tv programs, music, and widely known as the drink of ruffians and tramps, but actually if you can get over the reputation (and the smell) then it's actually not that bad.
Of all the white ciders (and I have tried many) Frosty jacks is the king, Diamond white is maybe second or third. They're all stomachable, not exactly paletable, and all have a similar taste, so when I say 'best' I do mean best of a bad bunch.
The smell of white cider is strong, but not something I can put my finger on. All cider has a strong smell, even the super premium stuff that tries it's best to mask that smell but never manages it.
In terms of taste, there is very little apple to speak of, more like a chemical synthetic apple flavouring on top of pure alcohol.
I wouldn't drink it with my meal for example, but I would drink it at a party and unlike most of my peers I don't turn my nose up at it.
So leave your preconceptions at the door and try a can, if you're open minded enough you might be pleasantly surprised.
An extra strong dry white cider - crisp and sparkling.