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Why did I buy this product?
I have bought this product numerous times over the last few years. I first bought it in a pub when I moved to the South West from the North West (a desert in terms of cider, where I had usually had a choice of Strongbow on tap, or Magners/Bulmers in a bottle). I had been drinking the Magners/Bulmers for a couple of years by then but had no idea about the exciting world of ciders that awaited me in the South West!
This product is available in 500ml (just short of a pint) bottles in the major supermarkets, as well as on tap. It is available fairly widely on tap, unlike a lot of ciders which you usually see only in bottles. Personally I think as long as they are both at a suitable temperature (cool but no ice thank you very much!!!) there is not a huge difference in flavour between the bottle and the draught cider, although for some reason I always prefer draught cider, and the bottle may be slightly fizzier.
Upon pouring, the cider appears a lovely golden colour, not cloudy, with a small head of white bubbles. It has a nice appley aroma, and does not have that signature "farmyard" taste that some of the more "advanced cider drinkers'" ciders have.
The flavour is what you'd expect from the aroma - nice, light, refreshing and quite sweet. It does have a slightly dry aftertaste, but overall I would describe it as medium-sweet. At only 4.8% ABV (sounds high to beer drinkers, but is actually a lot less strong than most ciders) it is suitable for daytime drinking or if you're expecting a fairly long session of drinking (although obviously several pints of this will still get you drunk, just not as drunk as the 7% or 8% ciders!).
Overall it is not the most interesting cider in the world, but this it not necessarily a bad thing, as interesting often translates to tasting like a farmyard in the cider world, in my experience. It is just a nice light refreshing drink, which is what I expected it to be.
Major supermarkets are selling this for £2 per 500ml bottle, although I believe it is also included in a 3 for £5 offer in some of them. Obviously the price per pint in pubs varies wildly depending on where you live.
Would I recommend it?
Yes. If you're looking for a nice summer's day sweetish cider this is a good bet. If you're in a pub and don't know which cider to order, this is not a dangerous choice.