“ Genre: Biography / Author: Alan Sugar / Kindle Edition „
=== The story ===
This is an exclusive free chapter from Lord Sugar's book 'The Way I See It'. This is available as a teaser of the kind of things that you will find in Lord Sugar's latest book.
=== Where can I buy this & for how much? ===
This can be purchased, in Kindle format, from the Amazon.co.uk Kindle store for the princely sum of £0.00!
=== Overall opinion ===
First of all I knew that this was going to be a very small 'book' if you like. It did not state that it was specifically just one chapter when I selected this in the Kindle store, however, as Lord Sugar did with his previous book I knew that he had released just a snippet to tempt people in to purchasing his actual book and it certainly worked, on me at least, and now I find myself having purchased his new book also. I knew that I was going to be getting a small 'book' when I selected this in the Kindle store from my Kindle.
This little chapter is where Lord Sugar talks about his battle with weight throughout the years. He talks about all the weight that he has gained and lost over the years and talks, fairly in depth, about the methods that he has tried and the method that he now uses to ensure he stays in tip top condition.
Lord Sugar is frank in his advice. The majority is really just common sense that most adults, well, those who've battled with losing weight or even gaining weight, will already know, however, he delivers his advice in a frank way that breaks it down in to simple common sense. While I already knew what he was talking about I must admit that I could see his words appealing to people as he is someone who has actually put it in to practice, also, he is quite an influential figure for a lot of people.
Lord Sugar has a way of cutting through the rubbish in life. He is very opinionated, like most of us, and this is a fantastic example of how he really does tell things like they are. Some of this may sound a little like it is being spelt out, however, I really feel that it is delivered in a way that is engaging, witty and very entertaining.
This chapter works well at making me want to purpose the new book, it worked perfectly in fact and I am now working through the full book. I feel that this is a funny chapter for him to release and works well as a stand alone short story. There is enough information at the beginning that you don't need to be in the middle of reading the actual book when you come across this chapter. There are some other chapters in the main book that would've probably worked but I feel that this one really was a fantastic idea!
The fact that this is free is brilliant as it gives you an insight in to Lord Sugar's writing style and allows for the book to be sampled without being purchased, however, you can just get a sample of a Kindle book before you purchase it anyway so its not really necessary. I feel that Lord Sugar has generated some fantastic additional publicity for this book which shows why he is such a successful businessman.
I was browsing Amazon as I often do looking at what was available for free to put on my kindle before we took a weekend break away in September. I browsed through the diet books, and was absolutely intrigued to see the name Alan Sugar next to a free ebook about dieting. Could it be the same Alan Sugar of Apprentice fame? And if it were, what could he possibly have to say on the subject of dieting?
What this actually is, is another marketing idea from Sir Alan Sugar, who has got another new book out, 'The Way I see it.' This book is actually one chapter from the longer book which is available in hardback for £10, or on kindle for £6.79. It is an idea that Sir Alan has used before when he released The CV as a free ebook, and the full book was his autobiography, What you see is what you get. I have read this also, and found this was not a brilliant way for me of promoting the bigger book, but I thought as The Tiny Fork Diet was free, I would take a chance on it and get it to read.
Sir Alan is known for saying things like it is, so I was very interested to see what his approach to dieting was. In summary, don't expect any hearts and flowers. You are fat because you are eating more than you are burning off, and you need to do something about it, like get up of your bum and do some exercise. (Just what I often find myself saying to the telly when watching diet programmes on the telly where it shows you the meals they are eating and then they wonder why they are overweight. )
I found it quite an interesting book as you are looking at Sir Alan as an example, and he talks about how even he battles with his weight, from eating traditional Jewish hearty meals, and from eating out, and his idea for the Tiny Fork Diet was when he saw a tiny fork at a set dinner table in a restaurant, he decided to use it to eat his main meal, which prevented him eating after he was full.
I for one, appreciated the no nonsense approach as it did have a down to earth common sense attitude, and rather than trying not to hurt your feelings, he is saying, come on, you are the only one who can change anything here.
The book is really quite short. It is mostly text with one or two pictures of Alan in there. I think it took me around an hour in total to read, but that was in bits here and there as we were away so I couldn't give the exact time scale. It reminds me of watching Sir Alan on shows like The Apprentice as he uses the same sort of no-nonsense approach there, and it also reminds me of the books written by Jeremy Clarkson, in that it is his opinion on a topic that he is not an expert in, he is just giving his non censored opinion on the wrongs in his eyes.
I am left amused, and thinking I would like to read the full version of the book at some point, and it is rapidly becoming cheap enough to do so having first been published at £20 for the hardback, and £13 for the kindle format.
If you are a Sir Alan fan, this was an original book that I really enjoyed reading, and as it was free I heartily recommend it.