Memory games and pairs games have been popular with small children for a long time. This particular game is aimed at fans of the Disney programme 'Handy Manny', and feature mostly pictures from the first series but a couple from the second including new tool, Flicker. The box says it's suitable for ages 2.5 to 5, my daughter received it for her 3rd birthday, so she's just at the beginning of the age range.
My 3 year old will play it in just the normal rules: you turn over two cards and if they're the same, you keep them, if not you turn them back over. There is also a leaflet with a couple of different rulesets for different ability levels, including snap and a suggestion of just describing the cards for very young children. Of course, for a beginner memory game you could also use only half of the cards, or whatever your child is comfortable with. I really like how versatile this makes the game.
There are 12 different pairs, leading to 24 cards altogether. Each card is sturdy and well made, and a nice size for small hands. They are square, and not too big so even with short arms you can reach to the opposite edge of the playing area when the cards are laid out.
Each picture is quite distinct if you know the programme, but adults who aren't as familiar find themselves saying 'oh, it's a bunch of tools' and getting confused between the two screwdrivers or the birdhouse and mailbox, for example. This is great for my daughter, as it provides a level playing field. I would say this game is not one you can just pick up if you aren't a fan, though, maybe stick to a more generic version.
The box itself is bigger than it needs to be, too. There is a card insert lifting the cards off the bottom, and I can't help but think that a box either half the width or half the depth would be much more practical in terms of storage.