What a performance! (Adidas Sport Fever Deodorant Spray for Men)

Member Name: janharper

Product:	Adidas Sport Fever Deodorant Spray for Men
Date:	28/10/01 (283 review reads)
Rating:

Advantages: gret if you are young and sporty and need the image!

Disadvantages: boring packaging

The latest offering from bearing the Adidas name is Adidas Performance Deodorant (and antiperspirant).

The original navy blue can with the Adidas logo and white writing has given way to a different design. Adidas Performance comes in a white can with navy blue writing. The roll on version is white plastic with blue writing and logo too.

The image the manufacturers are trying to put is one of knowledge and expertise. Coty (the manufacturers) are known for their body care products and Adidas is associated with knowledge of athletes and their requirements.

It says to the consumer 'I'm young, fit, athletic and gorgeous, so I need to use this product to fit my image.' (All to do with marketing, advertising and image of course.)

Performance is designed for men and women and it claims to take into acount the body's phsyiology to provide the very best in personal hygeine (see the advertising hype for these very carefully worded claims).

Deo Performance deodorants are available in aerosol (around £1.99) and roll-on formats (£1.69).They also come in intensive, regular and sensitive formulations.

These products are dermatologically tested so they should affect the skin or cause any sort of reaction. You just choose the formulation that meets your requirements.

It is also claimed that this product will protect against wetness for 24 hours.

I bought the roll-on version first and I didn't like it. It dried (or half dried) to a sticky film on the skin. I had to reapply it after just 8 hours and I didn't feel confident in its effectiveness.

The aerosol version performed much better. I chose the 'sensitive' formulation and found that it dried almost instantly. There were no nasty marks on clothing and it didn't irritate my skin.

I reapplied after 12 hours but that was more to do with my confidence in the product than the fact that I needed to do this. It p
robably would have lasted much longer without letting me down.

Would I buy this deodorant again? Well probably not, unless that was all I could get. I still prefer my usual, tried and trusted 'Natrel', with its range of exotic fragrances.

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