Help, I'm being attacked by the wild rain! (Gillette Wild Rain Shower Gel)

Member Name: LadyAudley

Product:	Gillette Wild Rain Shower Gel
Date:	15/01/08 (62 review reads)
Rating:

Advantages: Cleans and hydrates your skin, leaving you feeling fresh

Disadvantages: Pongs REALLY strongly, terrible name

Gillette 'Wild Rain' is a series of smellies for blokes, debuted by the company back in the 1990s. They come in icy grey and blue ridged packaging, looking like something that you possibly put into a car engine. Presumably this is a reassuringly masculine look for the kind of guy who's scared that buying perfumed products might be just a bit girly.

We were given a bottle of this shower gel in a set for Christmas. Inside the packaging is a thick gel, of a good texture and consistency. The scent is pleasant, fresh and slightly seaweedy - again, a very masculine fragrance - but boy is it strong. The pong emanating from the upstairs bathroom when he's using this stuff can be smelt from the opposite end of the house. I used it once myself, and not even my gloriously girly Crabtree and Evelyn perfume could get rid of the underlying 'guy' smell.

This isn't a super-luxury pampering product, but it does give your skin a pretty good cleanse and moisturise, leaving it feeling pleasantly fresh. And at £2.50 a bottle you can't really complain - find it cheaper and it's a bit of a bargain.

My main beef, though, is the name. Who the hell calls a shower gel 'Wild Rain'? I mean, seriously!! Wild rain as opposed to what? Nice, tame domestic rain? Rain that falls in a garden? Gillette, ever the kings of embarrassing marketing strategies, have outdone themselves here. You might as well put a fragrance called 'Stallion Stud' or 'Gorilla mist' in your bathroom. If your mates see this, they will laugh at you. End of story. If they're especially creative, they'll also do impressions of panthers leaping at you, or planes whizzing past your window, thanks to the godawful TV spots that Gillette manage to turn out on a regular basis.

A good product, shame about the naff marketing!

Summary: Someone get these guys a new marketing manager.