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Lady Gaga Fame is the first perfume to be endorsed by singer Lady Gaga. Released through the singer's Haus Laboratories label in association with Coty, Inc. The perfume utilizes a "push-pull technology", rather than a pyramidal structure, to bring out its notes of Atropa belladonna, Tiger Orchid, incense, apricot, saffron, and honey. It is stated to be the first black-colored perfume to spray clear and turn invisible once airborne.