“ Brand: Superdrug / Type: Body Butter „
To celebrate twenty-one years since the launch of their almost iconic body butters, the Body Shop is offering all items in the range at a much reduced promotional price (offer applies at the time of writing on 27th July 2013). At a not insignificant £6.50 a shot, however, this is still quite pricey but for consumers with limited means (or who simply wish to spend a bit less) the Arora range of body butters by Superdrug are worth a look. In this review I focus heavily on how the Arora range compares against the Body Shop's body butters because many consumers will have tried the Body Shop's equivalent product.
The Body Shop's ethical credentials are well known but if this is the reason to favour their products over those of other brands, it may appease your conscience to know that Superdrug is against animal testing and these body butters are labelled as suitable for vegetarians and have the seal of approval from the BUAV (British Union for the Abolition of Vivisection). In addition the packaging is PET1 which is one of the most widely recyclable plastics in the UK (my local authority will only accept PET 1 and PET2 in the recycling collections they make from domestic properties).
Superdrug's Arora range comprises these body butters, body scrubs, 'bath shimmers' and 'shower nectars' in a range of (mainly) fruity fragrances. While the packaging doesn't have the kudos and upmarket feel of the Body Shop's offering, you do, at least, have the advantage that it can be recycled. Unlike the Body Shop's butters, the Arora product comes only in a 200ml package which is a shame as a travel size container would be a nice addition to the range.
Superdrug describes this product thus: "A luxurious, moisturising body butter with a fresh, fruity fragrance and extracts of pomegranate and apple. Nourishing shea butter and glycerin help to leave skin soft and smooth."
My favourite fragrance of the range is the 'Pomegranate Passion': the scent is distinctive but not overpowering and lingers on the skin for a few hours after application. I think that very few people would pick out pomegranate in this scent but the scent is generically fruity with the apple coming out most strongly. It's sweet apples, not crisp green ones.
The contents are a pleasing pale pink and the consistency is rather firm. The directions state that you should use a generous amount of body butter in one application but digging in to get the product out requires a bit of work. I approve of this, though, because it means you can't really accidentally scoop out too much in the way you can with softer, runnier products.
This body butter is non greasy and is absorbed quickly into my skin. Among the ingredients are sunflower oil and mango oil which are both known as effective skin softening agents. I don't have particular concerns with dry skin (and if I did I'd probably not use something so highly perfumed to treat it) so I tend to apply it just to those areas that are a bit drier such as my elbows and knees. I'm happy with the effect it has on my elbows particularly. I'm usually quite diligent when it comes to moisturising my skin but occasionally I forget or skip a day or two and if I do, my elbows seem to become dry again quite quickly; the Arora product is great because it doesn't take long to get them feeling soft and smooth again.
The full price is £3.99 but Superdrug is currently selling this for £1.97 (which is slightly less than half price). This works out to 99p/100ml compared with £3.25/100 ml for the Body Shop product making the Arora product exceptional value (even with the Body Shop's current offer) for a product that compares favourably in terms of performance. Having used both ranges I am happy that Arora is at least as effective as the Body Shop's range.
Other fragrances in the Arora range are: Coconut Creme, Chocolate Espresso, Pink Grapefruit, Sweet Vanilla, and Wild Berry.