Previous to this face serum I'd been using The Body Shop's Vit E night cream. On hearing the great reviews about Aldi's face serums I thought I'd try it- at £3.49 for 50ml it was a lot cheaper. Their web site boasts this cream is 'Sunday Mirror 'Celebs on Sunday' 1st 2010', they reckon it's clinically proven to visibly reduce the appearance of fine lines, so I was hopeful.

I popped in especially to buy it, they sell a variety of creams to suit your needs, but I choose the Multi-Intensive Serum with Coenzyme Q10 in it (only because I'd heard of Q10 on Tele).

The packaging is posh it looks like a certain other expensive brand. Multi Intensive Serum with Q10 'Anti Wrinkle' is in a blue and white box, the 'Anti Ageing Serum' is in a pink and white box. It tells us that it contains Peptide Complex, Coenzyme Q10 and Aquarich, sounds good. The box has the ingredients and explains how it works- bio peptide mimox promotesactive skin relaxation, Coenzyme stimulates the skins biological functions and Aquarich deeply moisturises. I was excited- it said I was going to look radiant and youthful and I was looking forward to being ID'd when out.

After getting it home I got to work, the bottle is thick glass and about 5 inches in height it looks like good quality, some of the info off the box is repeated on it. It has a pump action dispenser, you're instructed to press the pump three times to eliminate air, this was a bit tricky I thought it was broke but eventually it depressed and worked fine. The cream inside is white and with the bottle being glass you can see how much is left.

I've been using this for a couple of months and it's still more than half full. Two pumps is enough to cover my face, a little goes along way. I squirted a bit out on to my finger, it doesn't come gushing so you have control over the amount you need. The consistency is quite thin, thinner than toothpaste but thicker than double cream. It's cool and light and sinks in after a good rub and a few minutes, I can still feel it on my face though but not in a sticky way. This isn't stated as a night cream, so I put it on in the morning, I don't wear foundation but would imagine it wouldn't interfere with it's application. The smell is light, fortunately it doesn't smell like the 70's as the Body Shop cream does- more kind of lemony but not really! anyway it's not strong.

I've been using this for a couple of months everyday. I can't really see much improvement in my wrinkles and fine lines myself but saying that other people have commented on how my skin looks smoother. It does feel smoother, and I suppose the fine lines around my eyes do seem less obvious, the problem I have are deeper lines at the side of my mouth and these look no different at all so a bit disappointing on that front. As I say though other people have mentioned that my face definitely looks smoother. It has improved the condition of my skin and I think it's reduced the appearance of fine lines a tiny bit, but for deeper lines it's probably too late. It has caused no irritation and no more spots than usual.

Would I recommend it- yes it has similar ingredients to very expensive creams at a fraction of the price.

4 Stars from me for the price.