“ Brand: Avon / Ageing / Type: Treatment / Subcategory: Anti-Ageing / What it does: Rejuvenates / Product line: Avon Anew „
Any regular readers of my reviews will be aware by now that I work as an Avon representative when my poor health allows. This means that I have access to a lot of the great offers and new products that are launched by Avon.
Having tried several of the Avon 'Anew' products over the years, I have found that some of them are more successful than others. One product that I did quite like however was the Anew intensive Age treatment (night).
** ABOUT 'ANEW' PRODUCTS **
Anew is Avon's 'brand' of anti-aging cosmetics and the 'Intensive' products within the 'Anew' range contains a few different products, such as this night cream, an eye cream and a foaming cleanser. I like ranges that do this, as I often like to 'match' up items in my skin care regime and this range makes it very easy to do.
I actually purchased this night cream quite a few months ago but had not started using it until more recently. I bought it when it was on offer a while back. The usual brochure price for the intensive night cream is £17, and the day cream costs £17 too. The offer that I took advantage of a while ago was that the night cream (full size jar) was a free gift when the Day cream was purchased. As that was going to save me the sum of £17, I was more than happy to snap up both creams on this occasion.
What I have noticed since then however, is that Avon seem to be marketing their Anew products in ranges to suit the age of the customer. That means that there are three sub-ranges, one for age 30+, one for 40+ and one for 50+.
This is a new marketing technique by Avon, and actually if it had been evident when I purchased this cream, it would have probably put me off from buying it, given that the Intensive Age Treatment comes under the 40+ category! (I'm a younger pup than that!)
Anyway, as I didn't know this at the time, I bought the cream, have used it all, and that's that. But for the 'age band' reason, I probably wouldn't buy it again, as I like to buy products to suit my skin type/age.
** THE PACKAGING **
The brown jar is 30ml in size which is on a par with most other jars of anti-aging creams from other manufacturers that I have purchased in the past. A brown-coloured offering, with a kind of bronze 'band' around the lid to the jar, it certainly gives the impression of being quite a high quality product. I think that the packaging overall is quite classy and sophisticated, an impression that is particularly evident when it is sat on the bathroom shelf next to my little pot of 'Superdrug' face cream!
The shape of the jar is quite triangular, in that the bottom of the jar tapers out to the top, which I think is quite a distinctive design adopted by Avon. I think that the jar of cream is supplied in a little cardboard box, but as I purchased it a while ago, please don't quote me on this fact!
There isn't much in the way of instructions or information on the reverse of the jar, but I am told to avoid contact with my eyes, which is kind of common sense anyway.
** FIRST IMPRESSIONS **
Upon opening the jar of cream (by unscrewing the lid) I was surprised to note that the cream was coloured, presumably in keeping with the 'branding' of this product. The colour is a sort of creamy-beige colour, which reminds me of a toffee-flavoured yogurt!
The texture of the cream is one that is very thick and I could tell the first time I used this night cream that the tub was going to last me quite a while. This has been the case and I really find that a little goes a long way with this cream.
The smell was another thing that was obvious upon my first trial of the cream. Even before applying it to my skin, I am aware that the cream is quite heavily scented, although the scent is in no way unpleasant.
** APPLICATION **
Ok, so we know that this is an anti-aging product. Whilst only having the faintest of wrinkles around my mouth, I do suffer a little from 'crinkling' at my eye area, and wanted to see if this product would make any difference.
I have only recently turned the ripe old age of 30, so my skin is by no means heavily lined or anything like that, but this cream is (apparently) aimed at 40+ skin care remember!
I usually remove any make-up and thoroughly cleanse my face at night time, before applying my night cream. I tend to do this whenever possible, as I like to think that if I am taking a little care over my skin now it might repay me when I'm older and won't shrivel to something with the appearance of a Satsuma!
When it comes to applying my anti-aging night cream I like to take my time and be fairly generous with the amount of cream used. I use circular motions around my cheeks, working up to around the sides of my face and up to my forehead, where I will usually apply a further little blob of cream and work this into my forehead. My forehead has one or two little lines on it, although nothing too major, but this is the main reason for me applying a further little blob to ensure I have enough cream on this little problem area of mine!
I then work my way back down to my 'crows feet' area (sigh) and then down to my face and concentrate on the area around my mouth, before working down to my neck and again using a further little blob of cream on my neck area if needed.
** MY OPINION **
What I found is that the cream is easily absorbed into the skin, which is the first plus point for me. I detest using products that leave a thick residue on my skin, particularly after I have just cleansed my face (which is when I choose to apply my night cream). After using the cream, I found that there was no 'heavy' feeling to my skin and I did think that it was fairly light and comfortable to use.
The moisturising effects of this cream have been proven to be quite beneficial to my skin, a plus point that has been particularly evident to me as I suffer from the odd patch of dry skin on my face. I found that this Anew cream helped to keep said areas moisturised and any 'tight' feeling that I usually experience after cleansing my face were helped once I had applied this cream to these problem areas.
There were no signs of discomfort in terms of my (extremely) sensitive skin, even though I did experience a sort of gentle 'tingling' sensation on a few occasions after applying this cream to my face - I would point out though that it was not an unpleasant tingle and it caused me no pain or discomfort.
As for the wrinkles, well I have to be honest and say that I haven't noticed any huge improvements to the 'crinkling' around my eyes. Rather unfortunate, given that the anti-aging benefits from this cream were my main reason for purchasing it! That said, I tend to think that once wrinkles or 'crinkling' in the skin has developed, there is little that we can do to remove these tell-tale signs of aging. I personally think that when it comes to aging skin, prevention is better than cure!
I did like this cream, and found it to be an efficient moisturiser for my thirsty skin. That's about as far as I would go though; I cannot recommend it too highly for treating aged skin given I haven't noticed there to be much improvement in that respect.
A nice, fairly luxurious-feeling, high quality night cream, but I think it could do with loosing the 'Intensive Age Treatment' tag line!
** WHERE TO BUY **
This cream is currently on sale from your local Avon representative at the sum of £17, but it is worth keeping an eye out for offers, as I tend to find these are quite regular in the Anew range of products. Alternatively, you can buy the cream from www.avonshop.co.uk.
There is currently an offer on the Avon shop website where you can claim a free gift if you spend £15 or more on Avon Anew products. This Anew age treatment is actually reduced to the price of £15 at the moment, so it might be a good time to try it out, and claim your free gift at the same time!
Helps to restore the skin's brilliance!