Product Type: E45 body care
Newest Review: ... I expect that once I've used up this bottle I won't be buying any more of the original E45 Lotion, especially as the 200ml bottle is curr... more
E45 - As Easy As ABC
Member Name: izzoh
Advantages: Light, easily absorbed, no fragrance, great for sensitive skin, for all the family.
Disadvantages: Some people may prefer a fragrance.
I am a member of the great Bzzagent website which sends me some amazing products to review and try. The most recent campaign I was involved in was testing the new E45 body lotion.
E45 is a well know name for making body creams. In my household it has always been known as the simple, back to basics body cream. No thrills just a simple all-rounder. To be honest, being someone that tends to fall for marketing, it has never been on my shopping list I usually go for fruity fragrances, or some form of wondrous potion offering to make my silhouette 10 times smaller and firmer. (Dream on!)
I was more than happy to give this cream a go. I felt save in the familiar name and never say no to a freebie.
** E45 Lotion - the new formula **
The first thing I notices about this product is that it is a lotion and not a cream. E45 is usually a thick, slap on formula that takes ages to sink in and reminds me more of a chicken pox medication then a general body cream. I was pleasantly surprised to find that this new formula was in a fact a smooth, light and creamy lotion.
It was so light that a small squeeze is all I need and it literally glides on to my skin like milk. It feels cool, light and milky. With 60 years of experience it is about time E45 came into the 21st century and they have done just that with this lotion.
This lotion is formulated to be a light daily moisturiser that can be used everywhere every day. It is suitable for sensitive skin and is supposed to be easily absorbed.
** My Experience **
This lotion was far better than I expected. It ticked the anticipated boxes of being fragrance free (so I could put it on anytime) and I expected it to be delicate for my skin which it was. I don't have particularly sensitive skin but over the past few months my elbows have become increasingly sore and dry. I have tried other creams on this area but while they have moisturised the skin the stinging that came with it was not worth the hassle. I was pleasantly surprised that this left my elbows in no discomfort and actually eased the dryness and soreness that came with it. It literally did this instantly.
One of my biggest frustrations is creams and lotions which takes an age to sink in to my skin. I am very impatient and the last thing I need to do is to flap around trying to wave myself dry. I was really impressed that considering how light and 'wet' this lotion seemed to be, after 30 seconds I was free to get dressed or move as I please. The instant moisture didn't wipe off and my skin was grease free.
This cream is aimed at dry or sensitive skin. I have combination skin and it works like a dream. It was not greasy on my already oily bits and on my sensitive dry sections it felt like Roman milk.
It is an all-rounder for the whole family. A little goes a long way and should really be a staple in your bathroom, car, office, handbag etc.... it really is a great lotion that moisturised and improved the feel and appearance of my skin.
I have been using this lotion for the past 3 weeks and can say that it really has been a retro gem.
By the way, at the time of writing, E45 are currently giving away free samples of this lotion if you want to try it yourself. I am assuming it is for a limited time but I would suggest you give it a go. http://www.e45.co.uk/our-offers/lotion-campaign/.
Available in most supermarkets and pharmacies.
Summary: A perfect, all rounder body lotion that really adds moisture without grease and great for sensitive