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This enriched and powerful anti-wrinkle serum is proven to significantly reduce the appearance of lines and wrinkles with phenomenal speed. Supercharge your complexion with fast, effective CPR-75 Technology. Skin is left feeling smooth, fresher and younger. Estee Lauder's most effective wrinkle-fighting serum ever. To use: Apply on clean skin before your moisturiser for an intense anti-ageing treatment. Pay particular attention to your deepest wrinkles.