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Estee Lauder Take It Away LongWear Makeup Remover Towelettes

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1 Review

Brand: Estee Lauder / up remover wipes / Type: Make Up Remover / Subcategory: Towelettes / Suitable for: Eye

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      19.02.2011 08:23
      Very helpful



      An extremely expensive way of removing make up

      You may recall from reading some of my previous reviews that as I had made two purchases from the Estee Lauder counter I was entitled to receive a free make up bag containing a number of sample sized goodies. Whilst I'm a real fan of a few of their fragrances I cannot say that I am loyal to their make up and beauty products although I have tried a few over the years. Inside my bag I found not one, but two packs of 5 Makeup Remover Towelettes and this review discusses my experience of using them. I'm not sure why I received two packs of these towelettes, particularly as the accompanying leaflet advised that only one was enclosed. Whilst I would normally use a product such as a moisturiser or a hand cream for a couple of months before reviewing, particularly as I would need to accurately assess its' effects, I can obviously form an opinion on a make-up remover after just a few uses.


      Whilst my packs contained 5 towelettes the full sized version contains 45 sheets with both packs being identical in appearance. The pack is made from a calming light blue coloured plastic with what I would describe as a frill on each short end and located in the centre is a large adhesive label displaying the familiar golden Estee Lauder logo. On the reverse of the pack is a little information in five languages where we are informed that the towelettes are "fast, effective and incredibly convenient", so the proof is in the using so I decided to try them out.


      Removing the towelettes is an easy task, as the label simply peels back to reveal a fairly large opening and it perfectly re-seals to keep your remaining wipes moist. I removed one and was surprised to note that its' texture mirrored that of an ordinary face wipe other than the fact that it was slightly thicker and a little more moist. In fact, I would say it was almost identical to my pack of Tesco Basics wipes! However, the first thing I noticed was a rather overwhelming perfumed aroma, which really surprised me, particularly as this product is intended for removing eye make-up.

      Each towelette measures approximately 20 cm in length and 12 cm in width and is white in colour and is rather basic in appearance, which again surprised me, particularly as I had expected this to be somewhat superior as it carries the Estee Lauder name. However, the proof is obviously in the using, so I proceeded to use on my eyes and I would point out at this stage that I do not wear waterproof mascara. My normal routine for removing eye make up is two cotton wool balls per eye soaked with a blob of low priced supermarket own brand baby lotion. I find that my eye shadow, eye liner and two coats of mascara are normally removed within approximately a dozen wipes per eye and a further cotton wool ball and baby lotion for my face.

      However, the Estee Lauder towelette took approximately twice as many wipes for one eye and as one towelette was completely covered in both black mascara and eye liner it was necessary to use a second wipe for the other eye, bearing in mind that I hadn't even started on my foundation. Consequently, I used three wipes to remove my make up, which is never plastered on my face. On a positive note, the wipe did not sting my eye, as I initially suspected from the overpowering aroma that initially greeted me.

      Estee Lauder state that after using these towelettes your skin will feel refreshed without the need for water. However, I would advise that I simply had to wash my face afterwards, as whilst the wipes were not greasy my skin did not feel clean, particularly as my eyes felt somewhat wet after use. One strange thing I noticed when following the same process the following evening was that there weren't actually five toweletttes in my packet as indicated, but I actually received six in the first packet.

      Estee Lauder provides very little information on how to use the towelettes (or should I say wipes), as they simply advise to sweep over the face and in doing so, you can remove make up and freshen skin without water. Unfortunately, there are no directions for disposal, so I simply placed the used wipes in the waste paper bin. Whilst the wipes removed my make up I found it somewhat of an effort, particularly as it was necessary to wipe across my eyes so many times, which subsequently made them a little sore and red on the outer corners. Now for the best part - the price and I have checked on the Estee Lauder website and would advise that at the time of writing (February 2011) a pack of 45 towelettes will cost you - wait for it - £19.50!

      According to my little Sharp calculator that's 43p per wipe and as it was necessary to use three to effectively remove my make up, it would cost me £1.29 per day! Shall I carry on? Okay then, so that's £9.03 per week presuming I wear make up every day, £39.99 per month and £479.88 per year! You get my drift that these wipes are ridiculously expensive, especially considering the fact that I normally use a £1.10 bottle of baby lotion, which lasts me approximately 6 months! Consequently, these wipes lose one star for their overpowering aroma, another for the fact that I needed to scrub my eyes so many times and a further star for the price, so only two stars from me for Estee Lauder Take it Away Towelettes.


      On the reverse of the packet we are advised that the towelettes are opthalmoligist tested, yet on the Estee Lauder website we are also advised that they are dermatologist tested, so they have clearly omitted this information from the packaging, which can be recycled once empty.


      If you are interested in purchasing these wipes they are available from all Estee Lauder counters, which are generally found in large department stores and as previously stated, they will cost you £19.50 for a pack of 45.

      I hope you found my review useful and would thank you for reading.

      This review will appear on Ciao and Dooyoo under the same user names.


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