I bought this item just because of it's good price at £1.99 from Savers. The consistency of the product feels quite strange, it's almost like a paste on your skin and takes a few attempts to rub in but it absorbs pretty quickly & doesn't leave residue so I was able to get dressed straight after using it. After using the product for a few days my skin definitely felt more supple & I found it particularly impressive that my skin still felt soft after showering. To achieve the full benefits of the item everyday use is essential, as it takes a few days for differences in skin softness to be noticed.
I think the packaging is very effective, the colour is attractive and the shape of the bottle makes it easier for applications and it's also easier to get all the product out the bottle without leaving small amounts at the bottom as the bottle is narrower than some other product bottles. The bottle also has an easy flip lid which is perfect for when you're in a rush and also allows you to be able to close the bottle without getting residue of the product down the side of the bottle or around the lid.