Welcome! Log in or Register

Pure Essentials Daily Moisturizer

  • image
1 Review

Brand: Pure / Texture: Cream / Type: Moisturiser / Skin type: for dry skin and for all types / What it does: Moisturizes,

  • Write a review >
    How do you rate the product overall? Rate it out of five by clicking on one of the hearts.
    What are the advantages and disadvantages? Use up to 10 bullet points.
    Write your reviews in your own words. 250 to 500 words
    Number of words:
    Write a concise and readable conclusion. The conclusion is also the title of the review.
    Number of words:
    Write your email adress here Write your email adress

    Your dooyooMiles Miles

    1 Review
    Sort by:
    • More +
      12.09.2011 10:55
      Very helpful



      A very disappointing and poor quality daily moisturiser

      If you are familiar with my reviews you will be aware that some time ago I purchased a variety of value brand toiletries belonging to Lloyds Pharmacy, which are named Pure Essentials. I consider myself to be somewhat of a savvy shopper and enjoy trying and testing new products although I have a few firm favourites and generally tend to revert back to them. One of the purchases was their Daily Moisturiser and this review discusses my experience with using the product.


      As I have stated in my previous Pure Essentials reviews the packaging is fairly basic, but I wouldn't describe it as cheap, as it's fairly attractive and easy on the eye with its' main colour of white together with a minimal amount of pale blue text. We are provided with 50 ml of moisturiser, which is contained within a sturdy plastic tube that sits on a transparent flip top lid. Fortunately, unlike similar products I have purchased, there is no clutter on the reverse of the packaging so the directions for use are easily located. What I found rather strange with this moisturiser is that whilst its' name would suggest that it is for use on the face Lloyds do not once mention the word "face" on the packaging. Consequently, I checked the product on their website and again, the word face is not used, which seems a little weird.


      To be honest I was a little apprehensive with using such a value brand of moisturiser, particularly as my skin is in tip top condition due to the fact that I regularly cleanse and moisturise with considerably more expensive products. I suffer with T-Zone skin and always worry that certain moisturisers may hydrate my skin too much and cause a breakout of spots. To enable me to fully assess the benefits of this product my intention was to refrain from using my favourite moisturiser, namely OLAY Total Effects for a period of one week. A quick read of the information contained on the tube revealed that the moisturiser is suitable for all skin types and is free of artificial colours or fragrances. I easily flipped open the lid and gently squeezed to dispense a small amount of product; the consistency of which can be described as half way between a lotion and a cream.

      I can often detect some sort of aroma even in unfragranced products, but I could smell nothing and as directed I massaged the cream into my clean, dry skin using a circular motion. Due to my disappointing experience with using the body moisturiser I was initially a little apprehensive with using this product, as I anticipated it would be greasy and/or sticky. However, the product was easily applied to my skin and soaked in rather quickly without leaving any sticky residue, which was a pleasant surprise. As a consequence, I was able to apply my mousse foundation within only 10 minutes following application. What I found rather strange though and something I've never experienced with other moisturising products is that each time I used the moisturiser my skin felt a little tight directly following application and it was as if I had just washed off a face mask as opposed to applying a hydrating product. However, the drying sensation vanished within just a few minutes.

      I continued to use the product as directed both morning and night, but unfortunately, it was not moisturising enough for areas such as my chin and cheeks, which often become rather dry, particularly in the colder weather. Whilst I do not believe the moisturiser caused my skin to become dry, it most definitely does not deliver sufficient hydration. Consequently, for those people who suffer with dry skin this would be an absolute nightmare of a product to use and I believe it to be more suited to those with an oily skin. After the seven day period I reverted back to my Olay and within only two days the dry patches were once again fully moisturised.

      Consequently, I feel I can only give Pure Essentials Daily Moisturiser 1 star and I cannot give any recommendation.


      I carefully studied the lengthy list of ingredients contained on the reverse, which for obvious reasons I do not intend copying into this review. Unfortunately, I was unable to determine any ingredient which delivers moisturising properties other than glycerine, which is supposed to soften the skin. The moisturiser should be used within 12 months of opening and the tube can be recycled once empty.


      If you are interested in purchasing this moisturiser it is exclusive to Lloyds Pharmacy and is currently reduced from its' normal price of £2.49 to £1.24.

      I hope you found my review useful and would thank you for reading.


      Login or register to add comments
        More Comments