I find that eye make up (mascara, eyeliner and eye shadow) is always the toughest kind to remove, and in my opinion there are very few good quality removers that do the job that they're supposed to without irritating the eyes. For years, I have used make up wipes to remove both facial make up and eye make up, but I found that rubbing my eyes so hard with the wipes caused my eyes to become red and irritated, and also caused my eyelashes to fall out on occasions. I therefore decided to switch to a more gentle eye make up remover, and given that the Simple brand prides itself on being kind and gentle to skin, I decided to try this product.

The Simple eye make up remover is available at most drug stores such as Boots and Superdrug; it retails at £3.19 for a 125ml bottle in Boots, and £1.20 for a 50ml bottle in Superdrug. The eye make up remover comes in a clear plastic bottle with a green screw top lid. The 'Simple' name is printed on the front along with the name of the product. Instructions for use are printed on the reverse of the bottle. All in all, the packaging has a standard appearance. It isn't particularly attractive but is in keeping with the general appearance of most 'Simple' products.

The eye make up remover is transparent and it has a consistency very similar to water. It can be dispensed from the bottle by turning the bottle upside down and squeezing gently. I find that the best way to use this remover is to dispense it onto either cotton wool pads or cotton wool balls, and then to sweep the cotton wool over the eyes. The eye make up remover is incredibly effective; it feels almost like the make up is 'dissolving' from your eyes. I tend to have to use one cotton wool pad per eye to completely cleanse the area. I wear waterproof mascara and even that is easily removed with this product. With many other eye make up removers that I have used, I tend to have to rub at the area to thoroughly remove the make up, but this is not the case with the Simple eye make up remover.

This product feels incredibly cool on the eyes, and the eye area feels very refreshed after use. The eyes aren't at all irritated with use of this product, so it really is perfect for sensitive skin. (It does help that this product is both perfume and colour free!) This eye make up remover softens the eye area and leaves it feeling smooth and clear, without a greasy residue.

This is without a doubt my favourite eye make up remover on the market at the moment. It does an excellent job of removing eye make up, and a little goes a long way, which makes it excellent value for money. This product is kind to skin, too, so it is absolutely perfect if you have sensitive skin. Not only this, but its gentle nature means it doesn't leaves eyes feeling irritated. It is absolutely excellent product which is much more effective than many more expensive alternatives on the market.

Highly recommended.