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Asda Choc Squares Cereal

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7 Reviews

Type: Cereal

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    Your dooyooMiles Miles

    7 Reviews
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      21.12.2013 17:41
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      ASDA'S chocolate-filled squares

      There's nothing like a bit of variety when it comes to breakfast cereals. I'm one of those strange souls who would get very bored eating the same one morning in morning out, or even just eating a bowl of the same cereal on its own all the time. As I mentioned on a previous review, I like to mix mine around a little. Variety is the spice of life.

      Anyway, what do these have to offer?

      THE CEREAL

      ASDA Choco Squares are what it says or the tin, or in this case on the packet. It's strange that ASDA seems to be the only supermarket which produces its own brand of chocolate-filled squares. (If I'm wrong, somebody will no doubt enlighten me in the comments box). They come in a medium-sized box of 375g.

      According to the front of the packet, they are crunchy cereal biscuits with a sweet, smooth hazelnut and chocolate flavoured filling, fortified with vitamins and iron. Now, did it say filled with chocolate? Does that mean they're bad for you? Well, in excess it surely does - too much of anything is bound to be bad for you, or so they say - but a little of what you fancy does you good. I am one of those indulgent souls who would prefer not to contemplate a chocolate-free existence. Again, reading from the packet, they contain no artificial colours, flavours or hydrogenated fat. That should appease your worries about healthy or not so healthy eating.

      APPEARANCE AND TASTE

      These little wheat-filled pieces, about 2cm square, are a light-brown, beige colour, slightly lined. Try them without milk, and they are pleasantly crunchy. Then you taste the chocolate - and say no more. It's rather like eating something with a soft chocolate spread flavour with wheat, which is doubtless what the manufacturers intended.

      By all means add a little milk, but I'm firmly of the belief that more than a little milk added to cereal of any kind spoils the taste. Part of the appeal - and for me this applies to Cornflakes, Weetabix, and any other you might care to name - is the crunchiness. I don't believe in turning it into a spoonful of feebly-flavoured slimy or soggy cardboard, which for me is what too much of the old white liquid from the bottle can so easily do. No thank you.

      If the idea of choccy-flavoured cereal strikes you as too much of a good thing, then do as I do and add just a handful to one or two other cereals in the same bowl. Of course you could unwrap half a dozen sweeties from that tin of Celebrations, Cadburys Roses Heroes or whatever, but that might be a bit over the top. And as for putting milk over them - stop that right there, I think.

      PRICE

      As usual it varies. This one cost us £1.40, which works out at about 38p for 100g, though I have seen them on offer at 2 for £2 and even occasionally 3 for £3.

      NUTRITION, OR RATHER THE HARD SCIENTIFIC STUFF

      Each 100g contains 1957kJ or 467 kcal, 64.3g carbohydrates (33.3g sugars), 19.5g fat (3.8g saturates) and 3.4g fibre. There is a long list of ingredients, including Oat Flour (35%0, Hazelnut and Chocolate Flavoured Filling (30%), Hazelnuts, Cocoa Butter, Emulsifier, and Vitamin E, to name but one or two.

      WHAT DOES THE BOX LOOK LIKE?

      It might look like the picture above. Mine didn't. Mine has a mainly yellow background, on which is superimposed a cartoon bear sitting down to a bowl of Choco Squares overflowing with milk and a satisfied smile on his face. I'm just a little concerned that he doesn't have a spoon, in case someone tells him off for bad manners should he eat with his paws. On the back is a cut-out teddy bear mask. You have to supply the scissors and string yourself. There is also a health warning that scissors are sharp and adult assistance may be needed. So if you get a special mask packet, make sure you get someone older to help you cut the little chappie out, boys and girls, all right? (Or else use blunt scissors. You won't have to complete a Health and safety Assessment if you do).

      OVERALL

      I'd certainly eat them again. I haven't tried them with my beloved stewed apple or clotted cream (anybody who shouted 'Think of the calories, John' be quiet and stop being a party pooper, OK), but I'm inclined to give it a go. Taste-wise, I can't find anything to complain about, and I'd say that they are good value for money. So what's not to like?

      And remember, you can order ASDA groceries online, so they will be delivered to your door. This means you can ask the rest of the family, 'ASDA chocolate cereal arrived yet?' 'ASDA choc....?' (Oh never mind. It was worth a try).

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        06.10.2009 15:26
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        Excellent value for money & and a great choccie fix snack!

        I have been buying store brand cereals for months now in a bid to save a few pounds on the shopping bill. I have been disappointed by various cheap imitations of the Kellogg's classics but I have to admit I have no complaints about Asdas Choco Squares. Neither do my children, and they are the fiercest critics of all when it comes to chocolate flavoured breakfast cereals.

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        Packaging
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        Asda Choco Squares used to come packaged in the purple box as illustrated on the Dooyoo site, but this has recently changed. The new box is still easy to identify in the kids section of the cereal aisle as the basic looking packaging is bright yellow and lilac in colour, featuring a strange looking cartoon dog on a surfboard, alongside a photo of the Choco Squares and the brand name in large purple and brown lettering. The back of the box says "Breakfast Zone " in large red letters and one panel contains four corny jokes, another panel has a spot the difference game and there is also a basic Food Zone recipe.

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        Price
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        Each 375g box of cereal costs £1.29 or you can buy 2 boxes for £2, which in my opinion is pretty reasonable for a cereal aimed at children.

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        The cereal
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        Inside the recyclable outer cardboard box, the Choco squares can be found sealed inside a stay fresh bag, I recommend using a clip to keep this bag closed after opening because otherwise the cereal goes soft quite quickly (not nice). The cereal itself comprises small biscuit-like squares which are filled with a hazelnut and chocolate flavoured filling. The outer biscuit pouch is golden brown in colour and very crunchy to the bite. Inside each pouch is a generous filling of a Nutella like chocolate spread which is quite tasty


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        Nutritional information
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        The flash across the top of the box illustrates a quick at a glance breakdown of the nutritional information, but the key one from my perspective states that each 30g serving contains just 200 kCal when served with 125ml of skimmed milk. In addition to this there are no artificial colours, flavours or hydrogenated fats and the cereal has added iron. As this cereal is primarily aimed at children, I feel that there are far worse chocolaty breakfast cereals on the market. A full nutritional breakdown is illustrated on the side of the box along with allergy advice and ingredients. Definitely recommended.
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        My opinion
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        I feel that this cereal represents excellent value for money, given that there are 12 servings in each box. I find that if you like chocolate flavoured cereals, then you will like Choco Squares as they are crunchy, tasty and quite filling - I often find myself snacking on them like mini-biscuits throughout the day. Although the sugar content (16%) is quite alarming, this cereal is a good source of fibre, vitamins and iron and the calorie content is not as horrific as other chocolate flavour cereals on the market. This cereal is rarely wasted in my house, as my kids love it - just make sure you re-seal the packet once open because it can go soggy quite quickly.

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          09.04.2009 16:08
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          Mmmm chocolate for breakfast!

          The tasty chocolaty way to start your day! Asda's own brand Choco Squares are packed full of vitamins and minerals, and are a great way to kick start your day. Unlike the bland and rather flavourless Muesli cereals, the Choco Squares taste great, and are full of the goodness you need.

          - Packaging -

          The box is like any old cereal box, but its design on the front catches your eye, with the big bowl full of chocolate squares and a little chocolaty alien character in the bottom corner in a puddle of chocolate, with space ships and planets in the background. So the box is definitely aimed at kids.

          - Price -

          The price is £1.29 for a 375g box, but is currently on offer at Asda in the 2 for £2 promotion on kids cereals. According to the Asda website this offer lasts until the 31st of December this year, so there's plenty of time to take advantage of this offer.

          - Ingredients -

          Oat Flour (36%), Wheat Flour, Sugar, Skimmed Milk Powder, Vitamin C, Niacin, Iron, Vitamin E, Pantothenic Acid, Vitamin B6, Riboflavin (B2), Thiamine (B1), Folic Acid, Vitamin B12. The Hazelnut and Chocolate Flavoured Filling consists of Sugar, Vegetable Oil, Hazelnut Paste (9%) Cocoa Powder (9%), Skimmed Milk Powder, Emulsifier : Soya Lecithings).

          - Nutritional Value -

          Per 30g of cereal with 125ml of semi skimmed milk (average bowl of cereal) ;

          Energy : 800kj
          Carbohydrate : 27.g (of which sugars = 16g)
          Protein : 7.0g
          Fat : 6g (of which saturates = 2.5g)
          Fibre : 1.2g
          Sodium : 0.20g

          It's packed full of all the extra vitamins and minerals making it a good all round cereal, especially for kids, with over 9 different beneficial vitamins in every bowl!

          - Allergy Information -

          Contains Nuts, Gluten, Oats, Wheat, Milk and Soya/Soybeans.


          - Conclusion -

          I absolutely love these cereals and have a few bowls a week as a little treat from my usual Special K. The crunchy cereal shell with a delicious hazelnut and chocolate centre, fills you up and tastes great! They're packed full of vitamins and minerals which kids and adults can both benefit from. The only downside to the cereal is the fat content, but it's not too bad. The shell is crunchy, and with the delicious soft hazelnut and chocolate centre, makes these cereals delicious. Great if you've got a sweet tooth! The box is value for money, and with the offer currently on at Asda you can get 2 boxes for £2, which you can mix and match with other cereals on the same offer, or just get 2 boxes of the Choco Squares.

          I'd recommend these to anyone who likes their chocolate, for parents to buy for their kids, or anyone who want's to try something different from their usual breakfast. Maybe as a treat like I do every few days. The cereals are aimed at kids, with the packaging and the idea of chocolate for breakfast, but adults can enjoy them just as much as kids.
          Overall they're a great tasty cereal, and are pretty good for you too.

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            21.01.2009 23:08
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            a very yummy breakfast treat

            These are my favourite cereal. They are sort of a wafery biscuit with creamy chocolate in the middle. They are quite crispy and the chocolate is made with hazelnut paste so it tastes lovely. There are quite filling so you don't really need that many in a serving.
            The only problem is that I keep eating them as biscuits as they are like mini ones.
            They are available from asda and I have seen them in most of the stores I have been to. They are targeted at children and are usually found in the range of childrens cereal.
            The box has changed to the one shown in the picture now it is purple with a yellow circle and purple writing saying choc squares. There is what I assume to be a lion on the front as there are lion facts on the back of the box although he does look like a blonde nasher from dennis the menence.
            I think they are good value for money as you can get two 375g boxes for £2 compared to branded cereals of the same type this is great value as this is what you would expect from one box.
            They have 190 calories per serving which I don't think is that bad although the fat is 6g which is quite a lot for a cereal.
            I would definatley recommend trying these are they are very tasty and are suitable for anyone who likes chocolate not just children.

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            03.01.2009 00:02

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            excellent cereal, very tasty and filling and very cheap to buy, but I have an issue with the amount you get I buy the cereal but it is only half full, I know it goes by weight but thats what lets this cereal down

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            24.09.2008 14:54
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            Great for naughty people and for a treat

            Product: Asda Choco Squares Cereal
            Taste: 4/5 Really chocolatey but the odd square is a bit plain
            Packaging: 3/5 Average for a cereal. Carboard box with inner plastic bag
            Price: 4/5 Can only be purchase in Asda but not expensive and is regularly on special offer
            Serving suggestion: with milk for breakfast

            Overall rating: 4/5

            This product is designed to be a kids cereal, but as I don't have any and don't think I'd feed it to them if I did. The cereal consists of small crispy squares with chocolate centres. I have to admit, I absolutely love them and considering they are filled with chocolate, the nutritional content is no worse than most other cereals.

            I would recommend this cereal to people who really struggle to get themselves to have breakfast in the morning, especially sweet tooths. Im more of a savoury girl but I am always really excited to eat when I know Im having choco squares!

            The only negative thing I can say about this cereal is that some of the squares don't seem to have as much chocolate in them as others but its not a huge problem. They are also very moreish so you have to have a bit of discipline not to eat the whole box! The box is quite small and doesn't appear to have much in it, but since this is quite a substantial cereal you don't need to have as many as would of cornflakes for example.

            Overall a great tasty cereal that is a nice treat to start off your day. Still not convinced Id give it to my children, however it could be a great solution if you have a child that is a fussy eater as it does contain many of the GDA's that are suggested for children.

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            12.09.2008 20:31
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            A delicious cereal, well worth a try.

            As any one who is familiar with my reviews will know, my children love cereals, the sweeter the better! So when faced with the product I will now review, they just had to try it!

            The product I will now review is "Asda choc squares".

            The packaging is bright and vibrant, the box is purple in colour with a large oval patch of yellow in the centre. On top of the yellow is the brand and product name in the same purple as the rest of the box, very effective! For some strange reason there is a picture of a "mad dog" peering over the lettering?!
            Around the lettering there are pieces of the cereal flying about, some of which are broken in two so as to show of the chocolate centre.
            Finally there is the statement that this product has got added vitamins and iron.... Ok I,m sold!

            The cereal comes in a large sealed plastic bag, the cereal is as you would imagine it to be from the name, squares.
            Each square is 2cm by 2cm, and each one is pillow shaped. The squares are beige in colour and taste really wheaty. Within each square there is a small portion of nutty chocolate spread, which when eaten dry is crunchy and delicious, but once soaked in milk gives it a whole new dimension. The chocolate softens up and when bitten into is soft and melting, much better with milk!

            The nutritional information is as follows - per 30g serving with 125ml of semi-skimmed milk,

            190 kcal
            7.0g protein
            27.0g carbohydrate
            16.0g of which sugars
            1.2g fibre
            6.0g fat
            2.5g of which saturates.

            There is also an extensive list of added vitamins and minerals, these include -

            Vitamin E, C,B1, B2, B6 and B12. Iron, folic acid...... etc

            Each vitamin and mineral added offers at least 30% of the daily recommended amount per serving! Again, I'm sold.

            As I mentioned before these are Asda's own brand and are currently on offer for £1.40, these are also on an ongoing offer of 2 boxes for £2.00.

            Other cereals available are -

            Honey loops (cheerios)
            Rice snaps (rice krispies)
            Choco loops (weetos)

            For more information on this and the other products available in the range visit - www.asda.co.uk

            Thanks for reading x

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