“ Brand: Asda / Type: Flakes „
I've always been a fan of own brand products, and cereal is no different. I'm an absolute lover of chocolatey cereal and regularly purchase Asda's own brand Choco Snaps (Coco Pops) and their Choco Squares. When I saw the offer of 3 boxes of Asda's own brand cereals for £3 on a recent shopping trip I thought I'd go for it and try some of their Choco Flakes. The Cereal: Free from artificial colours and flavourings, which is of course a good thing, especially if your giving these to your kids. It's also packed full of some rather useful vitamins and minerals which most cereals lack these days. However, don't let the vitamins fool you into thinking that this cereal is healthy, as it's also jam packed full of sugar. The packaging is bright yellow with a rather chubby looking bear on the front, he has obviously been munching too many Choco Flakes. I don't really look at the packaging to be honest when I'm picking a cereal, it's normally just about what flavour I fancy when I'm shopping I don't have a favourite cereal really. The cartoon bear on the front is obviously there for the kids, but then again what kid looks at the packaging on the products they eat? Apart from when their out shopping with their parents. Upon opening the box I was greeted by some rather sad looking cornflakes which look like they'd been dipped in the weakest chocolate mixture known to man. They were slightly tanned but look pretty darn tasteless, they didn't really smell that chocolatey either. I proceeded to pour myself a bowl anyway hoping that the taste would be better than the appearance of the Choco Flakes but I was very disappointed. They tasted a bit like slightly chocolatey cardboard, the only good thing was that it turned the milk a little chocolatey. The taste just wasn't there in the flakes which disappointed me as I've always been a fan of own brand products, unfortunately it's just not there with these Choco Flakes. They are currently on offer in Asda along with their other own brand cereals at 3 for £3, when their not on offer they retail at a cheap £1.37 a box. Which is cheap yes, but so is the taste. Ingredients: Maize, Sugar, Whey Powder (Milk), Fat Reduced Cocoa Powder (2.0%), Malted Barley Extract, Salt, Dextrose, Emulsifier (Mono and Diglycerides of Fatty Acids, Vitamin and Mineral Mix [Iron, Niacin (B3), Pantothenic Acid (B5), Vitamin B6, Thiamin (B1), Riboflavin (B2), Folic Acid (B9) , Vitamin D, Vitamin B12. Overall: I still haven't brought myself to finishing the whole box as they're so dull, I was thinking of saving them for a bit in case I make chocolate cornflake cakes as I'm sure they would taste a darn sight better smothered in real chocolate. They are full of vitamins which is good for growing kids, but I think the amount of sugar outweighs the good points to this cereal. The amount of sugar doesn't really bother me as I've always been a fan of chocolatey cereals over the healthy option, but I think when it comes to kids sugar content is quite important. They just aren't chocolatey enough, fair enough they turn the milk into a nice shade of brown and alter the taste somewhat, but nothing compared to Coco Pops. Cheap price and a cheap flavour a thumbs down from me I'm afraid.
I regularly shop in asda but until recently hadn't tried any of their own brand cereal. Both my children and my husband have cereal for breakfast every morning so we do go through it, i like to try and get them something different each week rather than the same old thing over and over. I have my reservations about chocolate flavoured cereal but on checking out the nutritional information on the boxes these only actually contain 172 calories per serving when alot of non choclatey cereals are much higher than this, so i gave in and bought them. The kids loved them, they eat the cereal and where left with a bowl of chocolate milk that kids love, i how ever weren't so keen they were very sweet and tasted like they'd gone stale compared to more well known brands of corn flakes. We did how ever get 2 for £2 so they got 500g boxes of cereal for less than 1 box of the big brand cereals.
My sister is 10 and she gets to choose one box of cereal a week because we all eat plain breakfasts and she prefers something sweet and chocolatey. Choco Flakes are made by Asda and when we brought these we got 2 boxes for £2.00 and that's a good saving because they are normally about £1.50 a box. I thought they were going to be chocolate covered cornflakes but they're not that good even though the first few mouth fulls out of each bowl is quite nice. They're more covered in like a dusty but solidish cocoa powder and that's a bit of a stupid idea because as soon as the milk goes on the chocolate all comes off the flakes and you're left with cheap tasting cornflakes and brown milk. These don't make the milk taste like chocolate, it just goes brown and dirty looking. The chocolate isn't a very nice flavour anyway because it is loads too sweet and that makes it taste too artificial. It doesn't really taste of chocolate anyway and has got a weird flavour that I can't describe very well. The cornflakes are proper boring, they don't taste of corn like Kelloggs cornflakes but have got a funny bland taste that is quite nice but I got fed up of the flavour after a bit. Like I said the first few mouth fulls are quite nice but then I got proper bored of the taste of the cornflakes. They go all soggy in the milk anyway and by the time I'd got halfway down the bowl I decided to leave the rest because I didn't want them. My sister likes them but she'll eat anything, she's just mega happy that mum let her buy 2 boxes of chocolate cereal at once!