Product Type: Asda Breakfast
Newest Review: ... unfortunately it's just not there with these Choco Flakes. They are currently on offer in Asda along with their other own brand cere... more
Where's the Chocolate?
Asda Choco cornflakes
Member Name: kellface
Asda Choco cornflakes
Advantages: Vitamins and Minerals. No artificial colours or flavours.
Disadvantages: High Sugar Content. Lacking in Taste.
I've always been a fan of own brand products, and cereal is no different. I'm an absolute lover of chocolatey cereal and regularly purchase Asda's own brand Choco Snaps (Coco Pops) and their Choco Squares. When I saw the offer of 3 boxes of Asda's own brand cereals for £3 on a recent shopping trip I thought I'd go for it and try some of their Choco Flakes.
Free from artificial colours and flavourings, which is of course a good thing, especially if your giving these to your kids. It's also packed full of some rather useful vitamins and minerals which most cereals lack these days. However, don't let the vitamins fool you into thinking that this cereal is healthy, as it's also jam packed full of sugar.
The packaging is bright yellow with a rather chubby looking bear on the front, he has obviously been munching too many Choco Flakes. I don't really look at the packaging to be honest when I'm picking a cereal, it's normally just about what flavour I fancy when I'm shopping I don't have a favourite cereal really. The cartoon bear on the front is obviously there for the kids, but then again what kid looks at the packaging on the products they eat? Apart from when their out shopping with their parents.
Upon opening the box I was greeted by some rather sad looking cornflakes which look like they'd been dipped in the weakest chocolate mixture known to man. They were slightly tanned but look pretty darn tasteless, they didn't really smell that chocolatey either. I proceeded to pour myself a bowl anyway hoping that the taste would be better than the appearance of the Choco Flakes but I was very disappointed. They tasted a bit like slightly chocolatey cardboard, the only good thing was that it turned the milk a little chocolatey. The taste just wasn't there in the flakes which disappointed me as I've always been a fan of own brand products, unfortunately it's just not there with these Choco Flakes.
They are currently on offer in Asda along with their other own brand cereals at 3 for £3, when their not on offer they retail at a cheap £1.37 a box. Which is cheap yes, but so is the taste.
Maize, Sugar, Whey Powder (Milk), Fat Reduced Cocoa Powder (2.0%), Malted Barley Extract, Salt, Dextrose, Emulsifier (Mono and Diglycerides of Fatty Acids, Vitamin and Mineral Mix [Iron, Niacin (B3), Pantothenic Acid (B5), Vitamin B6, Thiamin (B1), Riboflavin (B2), Folic Acid (B9) , Vitamin D, Vitamin B12.
I still haven't brought myself to finishing the whole box as they're so dull, I was thinking of saving them for a bit in case I make chocolate cornflake cakes as I'm sure they would taste a darn sight better smothered in real chocolate. They are full of vitamins which is good for growing kids, but I think the amount of sugar outweighs the good points to this cereal. The amount of sugar doesn't really bother me as I've always been a fan of chocolatey cereals over the healthy option, but I think when it comes to kids sugar content is quite important.
They just aren't chocolatey enough, fair enough they turn the milk into a nice shade of brown and alter the taste somewhat, but nothing compared to Coco Pops. Cheap price and a cheap flavour a thumbs down from me I'm afraid.
Summary: Poor excuse for choco flakes.
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