“ Type: Cereal „
Like other reviewers, I have been very disappointed by the new Fru-grains. I was so delighted to find it available again, that I bought one packet for me and another for my daughter. Neither of us will be buying any again. It is now just like any other cereal, poor texture and no crunch.
I have (had) been eating Mapelton's Fru Grains for some 60 years. Prewett's have ruined them. The taste, texture and appearance are awful. I won't touch them again.
I am now in mourning. Not being able to find Mapletons Fru grains, which i only rediscovered a few years ago, a joyous remembered taste from my childhood, I tried Prewetts. Although one firm is advertising Mapletons but saying the package is different they are just not the same.As below*Previously produced by Mapletons, who unfortunately ceased trading... but now produced by Prewetts and Available again.*There is a slight sameness to the taste but the texture is different, more like grape nuts . Someone bring back the original! Linda
I have eaten Mapletons Fru Grains on and off for around 50 years and wondered why on earth you could never buy it in Tesco's etc, absolutely wonderful stuff, yes the box never changed but neither did the fresh, crunchy contents. However it was'nt only H&B who stocked it, but they must have had a chunky order.In August I learned that Prewetts had bought the brand and it would soon be reappearing and it is now September and I am half way through a packet, but it will probably be my last , the name is the same but it has a "New recipie, same taste" Well arguably the taste is pretty close but gone is the texture and crunch, it is now a somewhat generic cereal which might make a cheesecake base or sprinkle, but it is a shadow of what the Mapletons product
Fru-grains are great. I have been eating them off and on since childhood in the late 1940s. I do not know what has happened to Mapletons - assuming that it was still a firm called Mapletons making fru-grains rather than merely a brand name. For many years now the only place I have seen fru-grains on sale has been Holland and Barrett, suggesting they appealed only to a niche market, which I always thought odd. Does anyone know why they never sold more widely? If they had appeared on supermarket shelves a much wider selecton of the public would have seen them, tried them, and - most likely - loved them. But let's be practical. How can we get them back into production and back on the market? Can anyone find out what has happened at Mapletons? Would they sell (or give away) their recipe? Where is their production machinery, is it for sale, and if so at what price? Is there, somewhere, an entrepreneur who sees an opportunity? Or would some established breakfast food producer like to buy up the brand? After all, the product is tried and tested and, clearly, popular with those who are familiar with it.
Is there no enterprising manufacturer who can get Fru-Grains back into production? I really miss them and wish I'd stockpiled (which I would have, had I known this was going to happen). There's nothing else on the market that comes close.
I have been eating Fru Grains since the 1940's when my uncle was sales manager of the original Mapleton's factory in Garston Old Road Liverpool. It is a nice crispy wholesome product of natural health giving ingredients, which are mainly fruits and nuts. I hope that some food company takes up the product and makes it available to the general public again. I only have 4 boxes left !
I was also very disappointed to learn that Fru Grains had disappeared from the shops. I was told a few weeks ago by a Holland and Barrett store in Bury St Edmunds that the company had recently ceased stocking the product, because of insufficient sales, to the regret of this local branch which had regular customers for it.
But then I learned from this website that Mapletons Foods had ceased trading on January 31 2012. Did Holland and Barrett in effect cause the demise of the company by ending their order, or was the branch misinformed and that the problem for Holland and Barrett was that there was no more supply?
I have always been surprised that the product was not also stocked by supermarkets, even by Waitrose.
Fru-Grains, which I have known since the 1950s, and as an adult since the 1960s, disappeared from the market once before, but then reappeared. I wonder if there is any hope of this revival happening again? . Perhaps regular fans of Fru-Grains could band together to try to bring this about? It is one of the healthiest as well as one of the nicest of breakfast foods. If Mapleton's have ceased trading, could not the Fru-Grains brand be taken on by another manufacturer?
Yes, this is tragic news - the reason there will be no more Fru Grains, I've discovered, is that the company (Mapletons Foods Ltd) ceased trading at the end of January 2012. Had I known they were going under, I'd have stockpiled before Christmas!! My 4-year-old granddaughter and 2-year-old son will be distraught - whenever they come to stay, they love having bowlsful of Fru Grains for breakfast.I think someone should write an elegaic poem...
How sad. You cannoy buy this cereal anymore. I don't know why Mapletons no longer make them after more than half a century. They are (were) a great, natural source of good-tasting fibre. If anyone knows the story behind their demise, please post it here.Signed,Breakfast disappointment
Decidedly un-appealing, they look exactly liked dried wood chips for the fire. Made by Mapleton's Foods they have been around since the 1950's and used to be easy to get, but now I can only find them in Holland & Barratt at a hefty price of £1.99 /320grams
A handful added to my usual flakes with cold milk they are delicious and make breakfast so much more interesting, tasty, filling and nutritious; they add sweetness and flavour.
They have little immediate smell, but bite through them and you taste the delicious fruity sweetness. They are initially very crunchy but with a bit of chewing go delightfully smooth and leave a wonderful after-taste of the molasses.
They should be good for you, containing 41% mixed fruits: dates, figs, sultanas, raisins, almonds & hazelnuts and wholemeal flour, dextrose, molasses, peanuts, bran and wheat germ. I can't establish the actual added sugar content of the total 72.1% carbohydrates, but the molasses is a natural un-refined sugar so no need to worry. Whilst some of those fruits may put you off, you cannot taste any individual one.
Store them really airtight to keep them crisp or they will absorb any moisture very quickly and lose their appeal, the small packets though won't last long once you get a taste for them.
They used to be sold in tall, attractive cylindrical tins that made good biscuit tins, these days they are in a waxy paper bag in a boring red cardboard box.
Give them a try.
yum yum yum...bought a pack today. Great natural food to snack on, can't wait to try a bowl with ice cold milk in the morning. Really feel like it will keep me going til lunch, without being bloated or lagging in the late morning.
When I first saw them on a shelf I thought that they didn't look to great, the box is a little retro and the cereal looks a bit like horse feed, but I was pleasantly suprised.
They are sweet, crunchy and extremely satisfying. What a wonmderful feel good food! Grab a box, you won't regret it!
100% natural grub, full of nuts, fruit and grains. I absolutly love it, I can't praise this cereal enough would highly recommend it. Health freaks and people that just enjoy a tasty treat or breakfast- try this!
The only thing I can fault them with is the packaging. Please...if anyone from Mapletons Foods is reading this...redesign your packaging... it will be more appealing on the shelf and people will be more attracted to try and then love the product!
Fru-grains are unique in texture, taste and goodness. They have an unusual, crisp snappy texture and a natural fruit taste. Their high fruit and nut content helps to give you fibre lacking in modern diets.