* Prices may differ from that shown
I am not a cereal person that much, being an adult now I have grown out of the coco pops and shreddies stage of my life (unlike my siblings who enjoy feasting on curiously cinnamon and the like!) but one cereal that has a really soft spot in my heart is Lucky Charms! I first really got into them when I went to New York in 2010 and bought a few tubs for breakfast (as they were much cheaper out there than they are here) and fell in love! Since then, I buy it on the odd occasion on this side of the Atlantic as a treat as it is pretty pricey!
Lucky Charms are cereal that are made by the brand General Mills. They are frosted oat cereal with marshmallows, which get their fun name from the cereal pieces being in shapes of “lucky charms” e.g. blue moons and horseshoes etc. They come in a variety of sized boxes, which are always red, with a fun looking leprechaun on the front, which varies what he is doing, but on my box he is head deep into his bowl of cereal, with a big grin and luclky charms shooting up the top! You can also buy them in individual sized cereal tubs which carry the same branding.
I purchased my 453g box from Tesco for £5 which is fairly reasonable, although at time of writing the same size box is available for £3.99 on amazon, with a minimum spend of £10 for free delivery.
In terms of the cereal itself, as soon as you open the box you are greeted with vibrant coloured, multishaped and sweet smelling oat cereal and you just want to tuck in. They are definitely more a childrens cereal, but luckily my daughter doesn’t like them so I can have a bowl all to myself!
Taste wise I love lucky charms. I am not sure what it is though, I can only have the cereal with warm milk. I find that heating it up, and adding the cereal, the pieces become nice and soft, and enjoyable to eat. The oat pieces are rather sweet in themselves, and combined with the soft marshmallow charms, they blend together nicely and create a tastey, warming, sweet cereal that I can eat all day! Surprisingly, they are not overly sweet and the brand has actually got the balance just right. I’m not a fan of sickly sweet things, and this doesn’t give me a toothache if I eat it all the time, but I do have it in moderation still.
I like that my bowl always looks colourful and it really manages to perk me up in the mornings. The cereal itself is very unpredictable, as I am always left with a colour of milk at the end but you never quite know what colour it will be! Today’s left over milk is green, and I always enjoy sipping at it with my spoon. I find it is a versatile dish, as I can have it sometimes as a late night snack and it satisfies a lot of my cravings. When in doubt what to eat, a bowl of lucky charms never goes amiss!
On the whole, this is a really fun cereal, its just a shame its so expensive. I rarely buy a box more than 3 or 4 times a year, and when I do I make it last. I currently have my box in my desk at work, and it has set up for the day this Monday morning! However, the sugar high may wear off soon, so I will probably need a red bull lol. I definitely recommend Lucky charms as a fun, tasty cereal which is enjoyable to eat, just not too often or we won’t have any teeth left!
*Note this review was originally written for Ciao July 2012 but has been updated for dooyoo*
~They're Magically Delicious!~
Lucky Charms is a box of cereal manufactured by General Mills. It was available in the UK in the mid 1990s before being discontinued. Many UK companies now import Lucky Charms from the USA and sell the boxes are extortionate prices!
Lucky Charms are described as 'frosted toasted oat cereal with marshmallows'. The red box is very colourful and features the famous Lucky Charms leprechaun. The back of the box shows all the 'charms' which you will find in the box including a blue moon, green clovers and horseshoes. The official line up of charms has changed over the years.
Lucky Charms contain wholegrain as a top ingredient. Flavours and preservatives are also present and as you would expect, sugar is high on the list. 100g of Lucky Charms contains 374 calories, 44.4g of sugar and 0.1g of saturated fat.
~Price and Availability~
Within the UK, Lucky Charms can be bought from independent, American food stores in major cities. They can also be bought online in 49g pot, 326g boxes,453g boxes and 581g boxes. Expect to pay around £8.00 on the high street for the largest box. Online prices as follows (13/06/13) :
*Amazon - £1.50 (pot), £5.00 (453g) £10.00 (2pk of 453g)
*www.americansweets.co.uk - £5.49 (453g)
Postage will need to be added to the above prices.
I grew up in the 90s and fondly remember certain foods that my Mum would buy us including Creamola Foam, Vice Versas and Lucky Charms! I was distraught when they stopped selling Lucky Charms over here - even more distraught than when they stopped putting little toys in the Kelloggs boxes!
I spotted these quite a number of years ago in a department store food hall but at the time, they were too expensive to consider purchasing. A longed to try them again though and was delighted when the odd American food shop popped up here and there. If we had a little extra treat money, I occasionally bought a box. My most recent purchase was of a 453g box from Jenners department store in Edinburgh. Priced at just under £8.50, it is the most expensive cereal I have ever bought! My fiancé was adamant I had to buy us a box. My son doesn't like them so they were all ours!
Ultimately, this cereal is aimed at children but I still love it. The cereal is contained within a plastic bag inside the box which keeps it nice and fresh. There is plenty of cereal pieces - they are quite small and in various shapes which I could identify as little trees and cross shapes. They are sugar coated though don't have the same 'glaze' that Frosties or similar cereals have. Often I have opened a box of Special K for example and noticed the lack of 'extra' bits. Thankfully, each box of Lucky Charms has hundreds of marshmallow pieces.
The marshmallow pieces are incredibly colourful. They are quite hard at first but soften as the milk soaks into them. Even now, I still get excited at the sight of my colourful bowl of cereal - sad I know but it brings back such vivid childhood memories which I love. There is plenty of colour and the rainbows in particular are vibrant and eye catching. Both myself and my fiancé normally love a large bowl of cereal but with Lucky Charms, you only need a small amount as it does get a little sickly after a while. I try to make a box last us as long as possible but the novelty of the cereal often means we have it everyday for a few days and then complain when there is none left!
Taste wise, the cereal bits aren't anything startling on their own. They have a nice crunch even when saturated with milk and simply taste like Cheerios or any other wholegrain cereal to me. They do not taste overly sweet despite being sugar coated. The main attraction is definitely the marshmallow pieces and ultimately, this is why I buy this cereal and pay so much for it! They hold together well and are very sweet. When soaked in milk, they have a powdery, soft texture that melts in the mouth and livens up the rather plain cereal. Each piece is very sweet and sugary.
The marshmallow pieces are full of colours and they do tend to stain the milk. One bowl I had resulted in green milk whilst the other ended up with pale blue milk! I can't imagine the colours in this cereal are very healthy!
Even though I love this cereal, I couldn't afford to eat it everyday. It does get a little samey after a few days and the sugar content is extremely high so definitely suited to the odd breakfast occasion rather than daily! One little bowl is filling and satisfying but you do require a sweet tooth to consume this cereal. I will buy again and can recommend to anyone who liked this when it was first released as I don't feel it has changed any. It is expensive so make it last!
Thanks for reading :)