“ Brand: Jordans / Type: Cereal „
Jordans Country Crisp with Crunchy Chunky Nuts
Packaging: Cardboard box outer with the cereal style inner bag.
I would hazard a guess that after Alpen, Jordans was pretty high up in the first branded muesli style breakfast cereals? I also remember their adverts of a Disneyfied countryside where all the animals got along and everything was lovely. However, their original Unique Selling Point was that their products were mostly home grown and conservation grade. Before organic became mainstream there was Jordans.
Today on the side of the box they inform the consumer "At Jordans we use cereals that are grown to Conservation Grade (TM) standards which means they come from British farmers who manage 10% of their land so that birds, bees and butterflies cat thrive and our countryside can be kept buzzing and beautiful. When you buy products with the Conservation Grade (TM) logo, you can rest assured that you are doing your bit to help keep our countryside flourishing." They also inform us that they support the Prince's Countryside Fund and that they sustainable sources for the cardboard, which is of course recyclable. The front of the features the usual main background of the rolling countryside with a mill in the central rear yet prominent position just below the " Jordans Caring for the British Countryside" logo. This creates instant brand recognition and as with other items in the range the foreground features a stylised photo of the actual product, in this case clusters of cereal and a few enticing extra nuts in a pile.
"Crisp cereal clusters with flaked almonds, roasted hazelnuts, chopped Brazil nuts & chopped pecan nuts."
"British Wholegrain Cereals (49%) (Oat Flakes, Barley Flakes, Oat Flour), Raw Cane Sugar, Nuts (Flaked Almonds (6%), Roasted Hazelnuts (5%), Chopped Brazil Nuts (3%), Chopped Pecan Nuts (1%)), Vegetable Oil (Rapeseed Oil, Palm Oil), Rice Flour, Desiccated Coconut, Hazelnut Paste. This product contains certified sustainable palm oil.
TYPICAL VALUES PER 100G PER 50G* GDA ADULTS**
Energy (kJ) 2060 1128
Energy (kcal) 492 269 2000
Protein 8.7g 7.3g 45g
Carbohydrate 59.8g 31.6g 230g
of which Sugars 21.9g 14.6g 90g
Fat 22.9g 12.0g 70g
of which Saturates 5.4g 3.5g 20g
Mono-unsaturates 12.0g 5.8g
Polyunsaturates 5.0g 2.2g
Fibre 6.2g 2.8g 24g
Sodium Trace 0.04g 2.4g
equivalent as Salt Trace 0.12g 6.0g
* * Per 45g serving with 100ml semi-skimmed milk
** Guideline daily amounts for adults"
* Also marked as suitable for Vegetarians and with the RSPO sustainable palm oil logo.
Jordans pride themselves on being a caring ethical company, they are not part of a bigger multi-national company and don't seem to get any negative press attention.
Although their cereals are not organic, they promote conservation and ensure their contents and packaging are ethically sourced. Personally it makes a huge difference to me that the palm oil is certified sustainable, palm oil products have been getting a lot of bad press recently and since reading a report in Ethical Living Magazine, I have become more aware of the problems caused by poor practices in that industry and aim to only buy products using sustainable palm oil. However, that said, widely used in cosmetics it did not occur to me that there would be palm oil in a breakfast cereal! I guess it is the binder for the clusters?
Many people will be familiar with the Strawberry version of Country Crisp, this version has the same crunchy oat based clusters, but with mixed nuts. The nuts are not whole, but chopped into halves or quarters, making them easier to eat, especially if you like to get a mix of nuts and cereal on the spoon. The almonds are flaked, that is a nice touch as the almond flavour kind of sneaks up on you, but the overriding flavour is the pecans, although the Brazil does come through strong when you bite into one. From this cereal you get a good nut fix, ensuring that your meal includes protein, but there is added sugar, albeit the raw cane variety. The anticipated calorie per portion is 1128Kj/269Kcal. I tend to have some sort of muesli type cereal in stock for mornings that I don't have time for a cooked breakfast or porridge. I have eaten this with yogurt and skimmed milk and it presents a satisfying tasty crunchy breakfast that is impossible to bolt, so even in a hurry you are made to chew. These days my favourite is probably Dorset Cereals and they do a vast range of muesli based cereals, but whether or not I am seeking ethical foods, Jordans remains high up on my radar. The Country Crisp range are high in fibre, contain no added salt, no artificial flavourings, colours or preservatives and are naturally, GM free. I used to use their range a lot for my daughter as she had allergies and intolerances that (a), we were trying to find and (b) I could be certain allergens were not in these boxes. So I am a returner to Jordans and see the brand with fondness and mostly buy the muesli range, but like this for a change now and again. However, as an occasional user, I have noted that probably due to the nut oils this particular version does not seem to stay fresh for long once opened. Life is prolonged by storing in my Alpen storage box though. Remember contains no preservatives.
The Country Crisp range seems to keep growing and I expect the aim is to have a cereal for everyone's taste, I like this nutty version, because I enjoy nuts, don't need to add protein to my meal I have been known to eat straight from the box, without adding milk or anything and it makes a satisfying snack. I took a look at their website today and notice it carries recipes for flapjacks and cheesecakes and more using their cereals. So worth checking that out! Here: https://www.jordanscereals.co.uk/
Ethically sourced contents.
Nuts for protein, glossy hair and strong nails.
Carbohydrate and Protein mix ensure good metabolism.
Good blend of flavours and texture.
Part of a healthy diet.
Why not buy:
Not suitable for nut allergy sufferers.
Not suitable for peanut allergy sufferers.
For best flavour and texture need to be used fairly quickly.
Nuts are hard and crunchy, so you need to be able to bite and chew.
I am dropping a star, simply because they do add sugar.
Price and Availability:
Priced at around £2.69 per 500g box, Jordans Country Crisp range and other products are readily available from all good supermarkets and even some independent health food shops, as well as Amazon.
Thank you for reading!
I decided to treat myself to a pack of this on my last supermarket foray. At £2.69 for a 500g box at Sainsburys it's not a budget cereal - but as a Jordan's breakfast cereal you just know it's going to be good. I've never met a Country Crisp I didn't like.
The packaging is covered with information about how ethical, natural and good for you this product is.
Jordan's supports the countryside by using cereals which are grown to 'Conservation Grade' standards. This means the cereals come from British farmers who manage 10% of their land so that birds, bees and butterflies can thrive. They also support The Prince's Countryside Fund which helps British farmers and rural communities.
The company uses British wholegrain cereals and processes the food as little as possible to keep it as natural as possible. Salt is never added and the product has reduced sugar and fat levels. There are no artificial flavourings, colourings or preservatives in any Jordans products. Jordans do not add the preservative sulphur dioxide to their cereals.
The cereal consists of baked British wholegrain oats, mixed with chunks of Brazil nut, flaked almonds, roasted hazelnuts and chopped pecan nuts.
Each 45g serving contains (without milk) Calories 222 11%, Fat 10.3g 15%, Saturates 2.4g 12%, Sugars 9.9g 11%, Fibre 2.8g 12%, Salt Trace <1% % of an adult's guideline daily amount
British Conservation GradeTM Wholegrain Cereals (49%) (Oat Flakes, Barley Flakes, Oat Flour), Raw Cane Sugar, Nuts (Flaked Almonds (6%), Roasted Hazelnuts (5%), Chopped Brazil Nuts (3%), Chopped Pecan Nuts (1%)), Vegetable Oil (Rapeseed Oil, Palm Oil), Rice Flour, Desiccated Coconut, Hazelnut Paste.
~~Experience of the product~~
As soon as you pour this out into a bowl you can see the generous amount of big chunks of nut in this cereal. I especially like the chunks of brazil nut which are clearly visible amongst the Country Crisp clusters. The cereal looks lightly browned, wholesome and appetising; it smells sweet and nutty.
It tastes great too. The combination of oaty, crispy pieces of cereal works very well with the nuts. It reminds me a little of flapjacks. It is a delicious, crunchy cereal, which is satisfying and very moreish. You almost don't need the milk to eat this - it could work as well as a nibble.
It's deliciousness is perhaps a 'con' in our house. A box once opened is gone pretty much straight away. Everyone likes it - and it has a habit of becoming a supper as well as a breakfast product. Unfortunately, the price means we don't buy it every week.
A seriously delicious, wholesome breakfast cereal. 5 dooyoo stars from me.
Source of fibre No artificial flavourings, colourings or preservatives Very low salt