With an alarming 27% fibre, these must be one of the highest fibre breakfast cereals and must therefore be good for you.

Whilst decidedly un-appetising looking, you can actually come to love them. They stay crunchy in cold milk and reasonably so in warm and they give a bit of taste to some of the more bland cereals and take the sweetness off others.

They have the stigma of being that breakfast cereal you dread as a child, what auntie so and so has had all her life to keep her bowels moving. Well they certainly do that, but do make sure you drink loads of water till you get used to them or you will get the gripes.

Opening the packet you can smell the slightly cereal, malty, rabbit-food aroma. On tucking in you get the crunch and slight sweetness, difficult to describe but pleasant. I quite like them with plain yoghurt.

There is still 17% sugar in the product to rot your teeth, but then without it, together with the 1.7% salt, they would probably be in-edible. Basically they are just wheat bran, sugar and flavourings with added impressive-sounding vitamins that you never knew you needed. Un-surprisingly the allergy advice is they contain barley and wheat and are suitable for vegetarians but are also halal and kosher approved.

At around £2.59 /750gm pack they are pricey but are occasionally on offer at supermarkets. The supermarket cheapy brands seem to be just as good, just as boring but nutritionally as good for you.

The packaging is already 90% re-cycled and you can send it round the cycle again.

Overall, extremely boring but a great feel-good morning breakfast cereal. I wouldn't recommend them for an evening snack as you may well have extreme stomach ache by the morning due to de-hydration!

They are also by appointment to Her Majesty.