As a little girl, Winnie the pooh was a favourite of mine and still is today, so it seems only natural that my daughter Gemma would follow suit and love him also. Winnie the Pooh can be found all over our house, in the form of cuddly toys, interactive toys, videos, storybooks and even breakfast cereal. I try to avoid buying too many cereals aimed towards children as I think that they are far less nutritious than other cereals as they contain so much sugar, and also they carry a hefty price tag. However, I do like to treat my children occasionally and I have adopted the attitude that sometimes a little of what you fancy does you good, so occasionally I cave in and buy a novelty cereal for my two angels. During a recent shopping trip I happened to ask Gemma what she would like and as soon as I said it I spotted a big smiley face grinning down from the shelf displaying a vast array of breakfast cereals. It seems someone else noticed too as Gemma pointed to the same box of Kellogg?s Hunny B?s that I spied so I tossed it into the shopping trolley without giving it a second thought. The box stood out a mile as it was bright and cheerful and featured every child?s favourite bear, Winnie the Pooh. Behind him is the scenic background of 100-acre wood and it?s no surprise he?s grinning from ear to ear, because he has his hand shoved right in a huge pot of honey. A large bowl of the cereal is also pictured on the front of the box to give you an idea of what the contents look like, but more about that later. The words Hunny B?s are written in huge white letters with a bright blue background and just above that the Kellogg?s Disney logo stands proudly for all to see. The cereal is only available in a 350g box, which gives you approximately 11 servings. I don?t tend to measure each portion, I just g
uess how much my children eat and normally this box would last up to 2 weeks depending on how often the cereal is eaten. Opening up the box, you will find the cereal is packaged in the same white, scrunchy plastic bag. As the bag is opened the smell is fairly non-descript, to be honest it smells just like plain old cornflakes, which incidentally are one of my favourite cereals. The cereal itself is a novelty, as the bulk of the cereal is made up of small capital B?s that are a nice golden colour. They have a sugar coating and taste identical to Cheerio?s or honey nut loops as they have that sort of honey taste to them. Dotted throughout in a lesser proportion are small biscuits in the shape of winnie the pooh himself, pots of honey and little buzzing bees. These taste just like Rich Tea biscuits. These little biscuits are few and far between though so you won?t always find these in your breakfast bowl. The cereal has a really nice crunch to it and as the milk is added it does retain the crispness for a short time. After a while, the milk soaks into the cereal, but it doesn?t go too soggy. There is still a little bite in it and you get a little bit of milk in it to help it slide down your throat easier. Now, to the all-important bit, the nutritional information. For 100g of cereal there are 379 calories and 3g of fat. Not too bad considering this is a product marketed for children in mind. The cereal does however contain sugars in the way of honey, glucose syrup and molasses to name but a few. The biggest culprit would be the biscuits that would contain the bulk of the sugar, but as these make up a small portion of the cereal, it?s not too bad. I am quite strict when it comes to dental hygiene so I always ensure my children?s teeth are brushed afterwards anyway. Plus, it?s no worst than them chewing on a packet of sweets which many children
do. Kellogg?s do however balance the sugar by including beneficial vitamins within the cereal such as iron, thiamine and folic acid amongst others and these make up a small percentage of your recommended daily allowance. All in all, I find this breakfast cereal highly appealing to old and young alike. It probably isn?t the healthiest cereal to eat all the time, but does make a nice treat now and again. Kellogg?s Hunny B?s are available from many supermarkets, but it?s harder to find in smaller corner shops. You can expect to pay about £1.79 for a 350g box, which is roughly the same as other novelty breakfast cereals on the market. It does work out quite expensive if eaten regularly, but if eaten less often it doesn?t make such a huge dent in your wallet. Kellogg?s do have an address where you can write to for any information. Send your letters to (UK) Kellogg?s Consumer Services Dept PO Box 356 Warrington WA4 6XY Alternatively you can give them a buzz on 0800 626066, or for those in the Republic of Ireland call 1800 626066. Both lines are open Monday to Friday form 8am to 6pm. There is even a website to browse around for information on other Kellogg?s products. Log on to www.kelloggsconsumercare.co.uk to find out more.
The packaging on this product is totally appealing to children. Looking less like a cereal box and more like an over-sized video case. Pooh Bear grins warmly at you as he joyfully helps himself to breakfast from his honey-pot, above him a banner proudly proclaims ?Hunny B?s? and happy bees buzz contentedly around. It is therefore hardly surprising that your children run to you across the supermarket shaking the box under your nose, whilst chanting ?we want Pooh?s breakfast!? You try to be firm and replace it on the correct shelf, then you see it, the red flash stating ?CALCIUM, VITAMINS and IRON.? At this point your resolve might well crumble. So if Pooh Bear?s grin wins and the cereal hitches a ride in your trolley, what do you get for your money? The 350g box gives approx 11 servings, which is probably on the small side for the average family. This is not an economical way of serving breakfast. The cereal itself is very cute (yes I did say cute) it consists of mixed cereal loops and tiny honey flavoured biscuits shaped like honey-pots, bees and the bear himself. The taste is pleasant , subtle and not too sweet, maybe a little bland for adults and remember honey does not appeal to everyone. The texture of the cereal loops is good and crunchy and the biscuits retain their shape well. Nutritionally it has its ups and downs. On the plus side a 30g serving with 125ml of semi-skimmed milk will provide 30% Recommended Daily Allowance (RDA) of thiamin (B1), vitamin B6 and folic acid, 40% RDA of riboflavin (B2), 25% RDA of niacin and 75% RDA of vitamin B12. In addition it also contains calcium and iron. Less inspiring is the seemingly high content of sweeteners which include sugar, honey, glucose syrup, invert sugar syrup and molasses. It is worth noting however that most of these are contained in the biscuits which only make up 20% of the cereal. Kelloggs attach great importance to
consumer care it seems including no less than 3 website addresses, a consumer care-line and an address as points of contact. It is also good to note that 90% of the packaging has been made from recycled materials. In summary I would say this is a product with appeal for both adults and children. Probably as a special treat however, rather than a regular visitor to the breakfast table. For further information try this website: www.kelloggs.co.uk
Naturally sweetened honey-graham cereal.