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Kellogg's Froot Loops

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£11.16 Best Offer by: amazon.co.uk See more offers
6 Reviews

Type: Cereal

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    6 Reviews
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      24.02.2014 14:48
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      Tasty cereal, when done right.

      I have some brilliant memories of holidaying in the US as a child. Weirdly, some of my most vivid memories involve food! One food that I absolutely loved whilst in the US was Froot Loops cereal. This was a cereal that wasn't available in the UK so it was definitely a special and tasty treat to have them for breakfast on holiday. I had waited YEARS for Froot Loops to show up in the UK, so you can imagine my excitement when they started to appear in shops and supermarkets a year or two ago! I was quick to grab a few boxes from Sainsburys...

      Both versions of the cereal have VERY similar packaging and they are both made by the same company (Kellogg's). They come in an average sized cereal box. The box is mostly red with a cartoon picture of the Froot Loops bird on the front (Toucan Sam) with a bowl of colourful Froot Loops. The name 'Froot Loops' is written with the help of actual Froot Loops to created the 'oo' in Froot and the 'oo' in Loops!

      I assumed that the UK Froot Loops would be the very same as US Froot Loops, however after pouring out my first bowl, I knew they weren't. US Froot Loops are round hoops, quite small and come in almost neon colours! Of course all of those colours can't be very healthy for you but they look great! Colours include blue, green, purple, yellow, orange and red. UK Froot Loops are also round hoops but they are slightly larger and chunkier than US Froot Loops (not quite as pretty!) and although they are colourful, they aren't brightly coloured and are very pale coloured. UK Froot Loops only have a few coloured loops (3 actually) - they consist of purple, green and orange. The appearance was slightly disappointing but they could be forgiven if they tasted as good as I'd hoped...

      Do UK Froot Loops taste like US Froot Loops? In a word, no. US Froot Loops are really sweet, really fruity tasting (but very artificial tasting) and full of flavour. They taste unlike any cereal that I've tried before. UK Froot Loops don't really have a taste. They're very bland and almost stale tasting! I can imagine that chomping on cardboard would be quite similar. They have a very tiny hint of that Froot Loop fruitiness, but it really is a tiny amount.

      They have the same sort of initial similar crunchy texture, however after they've been in your mouth for a few seconds they seem to turn mushy and rubbery. If you leave the cereal in milk for too long the Froot Loops expand - rather gross! It makes you wonder that they're doing in your stomach. I do find that a bowl of Froot Loops does fill me up but it's very short term, they don't see me through until lunch time like a wholesome breakfast would (but then I guess that's to be expected).

      The nutritional information per 30g serving (with semi skimmed milk) is 30g carbohydrates, 176 calories, 3.5g fat, 7g protein, 1g fibre and includes a number of different vitamins. The cereal is suitable for vegetarians. The ingredients include cereal flours, sugar, glucose syrup, salt, natural flavourings, plant extracts and fruit/vegetable extracts. It's quite a sugary cereal but I like the fact there aren't any E numbers and the colours are taken from natural sources (nettle spinach, carrot blackcurrant and paprika extract). I don't know the nutritional information for the US Froot Loops, although I suspect they may be a lot worse for you!

      Froot Loops are now available at all of the main supermarkets and generally cost between £2.00 - £3.00. They're rarely on offer (but sometimes are), however I have also recently seen them being sold in Home Bargains for £1.50! You can also buy the original and the best US version at a lot of small and independent stores that specialise in confectionery and imported foods. However they will cost you a small fortune! I have previously purchased a couple of boxes for about £7.00 each and small tubs (that serve one) for about £3.00!

      I do sometimes buy Froot Loops but not half as much as I would if they were PROPER Froot Loops. My daughter and partner refuse to touch them! Last year we took a trip to Florida and I ate my weight in real, delicious Froot Loops! Probably hugely unhealthy but highly delicious! To sum up Froot Loops I'd say definitely give the US version a try if possible but the UK version really is quite disappointing. SORT IT OUT KELLOGG'S!

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        23.02.2014 20:24
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        I would not buy these again!

        My daughter asked for these in Tesco a few months back so I bought a box despite the colour being a little off putting.

        Fruit Loops are made by Kelloggs and they have started being sold in most supermarkets after previously only being sold for extortionate prices in American stores. A 350g box costs £2.79.

        The box is red in colour and features a toucan on the front. These cereals are clearly aimed at children. The cereals are loop shaped and each loop is a different colour including; purple, red, green, yellow and blue. To me the colours aren't appealing and eating coloured cereal isn't for me but I thought I would try them as my daughter had tried them and told me they were horrible.

        Firstly these smell sweet, you can tell they contain a lot of sugar. Secondly they turn the milk a horrible grey colour which is not attractive in the slightest. When I tried these the taste was awful. They are so sweet I could feel my teeth crying out in protest. There is nothing in these cereals that resembles any fruit I have tried.

        I knew I shouldn't have bought these having tried other American cereals and been disgusted by the artificial sweetness I should have known better!

        The only positives to these cereals is that they are fortified with vitamins but there are plenty of less sugary alternatives with the same benefits.

        I wouldn't recommend these cereals I think I will stick to good old Weetabix.

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        07.02.2013 11:44
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        Stay away!

        I've always had a bit of a fascination with American cereals and candy. It's always seemed much more colourful and exciting and makes the British stuff seem a little dull. When an American import shop opened up in our City centre, I rushed down there to see what delights were in store.

        I'm sure many other people have found that American cereals are incredibly expensive to buy in the UK. Some brands are £6/7 a box in our local shop and I just couldn't justify spending that on a box. The Froot Loops looked very appealing to me as we don't seem to have any fruit flavoured cereal readily available in our supermarkets and these little loops just looked beautifully sugary and bright and packed full of artificial colourings - delicious.

        Obviously when I discovered they sold a UK version of these in Asda I couldn't believe it! I could try my delicious Froot Loops and still get change from a fiver! The look of the UK box is largely the same. You still get a red box with the bird mascot on the front, and there is still a bowl of Loops on the front. However, you can instantly see that what's inside isn't going to be the same. Instead of the brightly coloured blue and green Loops, we have some turdy washed out yellow, green and purple varieties. They are also HUGE. They're like mini rubber rings.

        The flavours are also non-existent. I decided to try a handful without milk to start with. I expected them to be really fruity and they weren't at all. They didn't even have a very good sugar coating - not even like a Frosties coating. When you put milk on them they seem to release a little more flavour, but then you shouldn't have to sacrifice the texture of the cereal either. I don't like soggy cereal and it's a shame the Loops only seem to release their strange Tutti Frutti flavour once they're saturated with milk.

        I was extremely unimpressed with these, and in the future I will have to splash out on the American versions if they're going to satisfy my cravings for brightly coloured and sugary breakfast foods.

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          14.11.2012 18:47

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          Yuk!

          I am reviewing the Froot Loops currently on sale in UK supermarkets. Exactly the same packaging etc as shown, by Kellogs etc, but not the same as the ones you would buy in the USA or from an American website.

          These have recently popped up in Asda & Morrisons (and quite possibly in other UK supermarkets) and I knew instantly they would not be as good as the American ones, simply because in the UK we do like to take all of the extra sugar, colour, E numbers etc (i.e. all the tasty stuff!) out of things. Plus they cost only £2.68 and if you were to buy a box of real American ones over here you'd be paying over double that (due to importing costs).

          However, having had Froot Loops in America several years ago and not being willing to pay over the odds (preferring to spend such amounts of money instead on Lucky Charms, which are immense!!) I thought I'd give these ago. I knew they wouldn't be as good, but what a huge disappointment! They were absolutely foul! They look really pale and pasty in comparison with USA ones, they just don't taste of anything much and quickly go really soggy in milk. The lack of sugars and colourings etc really shows. I know that if you have kids then less additives are better but this type of cereal is only really good when laden with 'bad' things!

          They're not to everyone's taste anyway, but if you do fancy a bowl, I would highly recommend forking out for a box from the USA so you at least get the real taste of them!

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          06.09.2012 13:57
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          Yuck.

          Froot Loops are a variety of Kellogs cereal most commonly found in the USA and which have limited availability in this country, probably due to the fact that they are absolutely horrible!

          I have seen them in different films and heard them mentioned so I wanted to try them out. Like Cheerios, they are little round wheat rings however the major difference is that they are vibrantly multi-coloured to the extent that it is quite concerning and they are coated in some kind of sugary strangeness which is supposed to be the 'fruit' part.

          As soon as you open the box, the smell of sugary sweets of an unknown generic flavour wafts out and unfortunately this is exactly how they taste. Now, I wasn't exactly expecting them to taste like a Shredded Wheat - I was fully expecting sweetness and call me crazy but I made my purchase fully aware of the colour, so the thing that really bothered me about this cereal was the artificial 'fruit' flavouring. All I will say is that it was not very nice and after a couple of spoonfuls I had to throw the whole lot away.

          I like cereal. I like cereal with sugar on. I like sweets. I like fruit. But I most certainly do not like fruit loops. I advise everyone to stay well away from these!

          However, if you like to throw caution to the wind and repeat the experience yourself, I have seen them for sale here in the UK at Milkshack and also in Selfridges but be aware that they are US imports and you will have to pay around £8! They are obviously cheaper in the US. I bought mine while on holiday there for around $5.

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            27.02.2009 17:14
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            Wouldn't recomend

            Froot Loops...well I must say I'm glad that they aren't commonly found here! Originally, there were red, orange, and yellow loops, but green, then purple and finally blue were added in the 1990s.

            I was shopping on an American sweets website and thought I'd look in the breakfast section and came across these. On the website I was on they cost £6.50 for a normal sized box! After I saw that I thought noooo way to expensive! I'd rather get a box of cookie crisp I think! Then I found that they had portion packs (1 serving) for £1.70, which isn't cheap, but as I really wanted to know what they tasted like I bought them.

            When this item came it looked like a Muller yoghurt pot with a foil lid. It was in a bright red tub with the picture you can see above (a colourful parrot leaning from a tree). It also shows a bowl of multi-coloured loops in a bowl with milk. The design is very bright and would easily catch your eye if you saw this in a supermarket.

            I opened the foil lid, and immediately a strong fruity smell came wafting out! Even though it smelt nice, it wasn't what I was expecting. I poured on milk and got eating! I don't think I'd be able to stomach this every morning. These multi-grain loops have a very sweet taste and left the milk in your bowl looking a greyish colour; not very attractive! I'm defiantly glad that I didn't buy a large box!

            The taste of these so called 'Froot Loops' bears no resemblance to actual fruit whatsoever. To be honest they taste more of sugar than anything and smell so different from the taste. It has the weirdest taste that you wouldn't expect cereal to have and you can only just make out that these loops have a very small taste like any kind of fruit, as you can only just make them out to be a citrus taste.

            Serving Size (30.0 g)

            Amount per Serving
            Calories 118Calories from Fat 5
            % Daily Value*
            Total Fat 0.6g1%
            Saturated Fat 0.4g2%
            Trans Fat 0.0g
            Polyunsaturated Fat 0.1g
            Monounsaturated Fat 0.1g
            Cholesterol 0mg0%
            Sodium 141mg6%
            Total Carbohydrates 26.7g9%
            Dietary Fibre 0.6g2%
            Sugars 12.5g
            Protein 1.4g

            Vitamin A 20% * Vitamin C 32%
            Calcium 0% * Iron 30%

            I don't think I'd by this product again, though nice idea to get kid's eating breakfast.

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          • Product Details

            Breakfast cereals. Froot Loops sweetened multi-grain cereal is fortified with 11 essential vitamins and minerals and is low in fat. These colorful loops give kids a sweet and fruity-flavored start to the day.