I've always had a bit of a fascination with American cereals and candy. It's always seemed much more colourful and exciting and makes the British stuff seem a little dull. When an American import shop opened up in our City centre, I rushed down there to see what delights were in store.

I'm sure many other people have found that American cereals are incredibly expensive to buy in the UK. Some brands are £6/7 a box in our local shop and I just couldn't justify spending that on a box. The Froot Loops looked very appealing to me as we don't seem to have any fruit flavoured cereal readily available in our supermarkets and these little loops just looked beautifully sugary and bright and packed full of artificial colourings - delicious.

Obviously when I discovered they sold a UK version of these in Asda I couldn't believe it! I could try my delicious Froot Loops and still get change from a fiver! The look of the UK box is largely the same. You still get a red box with the bird mascot on the front, and there is still a bowl of Loops on the front. However, you can instantly see that what's inside isn't going to be the same. Instead of the brightly coloured blue and green Loops, we have some turdy washed out yellow, green and purple varieties. They are also HUGE. They're like mini rubber rings.

The flavours are also non-existent. I decided to try a handful without milk to start with. I expected them to be really fruity and they weren't at all. They didn't even have a very good sugar coating - not even like a Frosties coating. When you put milk on them they seem to release a little more flavour, but then you shouldn't have to sacrifice the texture of the cereal either. I don't like soggy cereal and it's a shame the Loops only seem to release their strange Tutti Frutti flavour once they're saturated with milk.

I was extremely unimpressed with these, and in the future I will have to splash out on the American versions if they're going to satisfy my cravings for brightly coloured and sugary breakfast foods.