“ Brand: Kellogg's / Type: Cereal „
Kellogg Company or Kellogg's as it is known by most people is one of the leading producers of cereal and convenience foods. It was founded in 1906 by Will Keith Kellogg in the US. Their range covers biscuits, crackers, cereal bars, fruit-flavoured snacks, etc. The one I'm writing about is one of Kellogg's cereal products, given the full name, Kellogg's Hot Oat Krumbly Fruit.
Kellogg's Hot Oat Krumbly Fruit Cereal comes in a recyclable cardboard box with a HDPE plastic bag inside. The name of Kellogg's Hot Oat is noticeable and taking most spaces in the front. Following there are a short description 'deliciously warming oaty clusters with fruit' and a picture of the cereal in milk on the bottom.
At the back of the carton Kellogg's further explain how to eat the cereal and its ingredients in details.
The ingredients and nutrition:
The main ingredients are Rolled Oats (39%), Dried Fruit (30%), Brown Sugar and Wheat Flour. The Dried Fruit are Raisins, coconut and Banana Chips.
As a standard packaging there are 2 clues to the nutritional values per 100g and per 45g. According to Guideline Daily Amount for Adults a 45g serving with 125ml of semi skimmed milk provides 11% of Calories, 15% sugars and 14% of Fat.
How to eat:
First place microwaveable cup or jug of milk (125ml) in the microwave to heat 1-2 minutes depending on the microwave power output. Second pour your Kellogg's Hot Oat Krumbly Fruit cereal into a bowl as normal. Last remove the milk from the microwave and pour it over the Kellogg's cereal. There is also a suggestion of 7x45g per serving.
The price and availability:
In the UK you can get Kellogg's Hot Oat Krumbly Fruit in most supermarkets such as Sainsbury's, Tesco, ASDA etc. As a guide it's priced £1.98 for 350g in Sainsbury's.
I came across with Kellogg's Hot Oat Krumbly Fruit two months ago when it was as on a half-price offer in my local Sainsbury's. For me having a cereal with warm milk seemed a good idea, especially in the cold and wet English winter.
On opening up the packet I was a little upset. The cereal and the dried fruit were mixed together in white colour. It was not easy to figure out the shape of the cereal as they were sticking together. However when I put them into a hot milk bowl I was a little surprised with the taste. It was crunchy, fruity and tasty. Compared to other fruit cereals I have tried it was just a little sweet. In fact except the sweetness of the Raisins I didn't find any extra sweet taste. I liked the taste of the dried coconut that was a bit nutty and chewy. The natural taste of warm milk also helped me enjoying the cereal at most.
If I can I would suggest Kellogg's to produce a family package for the economical reason. It is about £2 for 350g. Considering the quantity and quality it's a high price.
In conclusion I'm pleased to recommend Kellogg's Hot Oat Krumbly Fruit cereal as a breakfast choice to start a day in a cold winter.
PRICE: Normally £1.99 for 350g at my local Sainsbury's but currently £1 on special offer
NUTRITIONAL INFORMATON (per 45g serving with 125ml of semi-skimmed milk):-
(of which sugars): 19g
(of which saturates): 7g
Thiamin (vitamin B1): 0.4mg
Riboflavin (vitamin B2) 0.7mg
Vitamin B6: 0.6mg
Folic acid: 58µg
Vitamin B12: 0.77µg
Rolled oats, raisins, coconut, banana chips, banana vegetable oil, sugar, cranberry pieces, glycerol, citric acid, apple, brown sugar, molasses, vegetable oil, wheat flour, invert sugar syrup, salt, barley malt extract, flavouring, soy lecithin, niacin, iron, vitamin B2, vitamin B2, vitamin B1, folic acid, vitamin B12
Suitable for vegetarians
Contains barley, oats, wheat, soya, soy beans
May contain milk
Always on the hunt for interesting new breakfast cereals, I bought a packet of Kellogg's Hot Oat Krumbly earlier this year as the description on the box sounded very appealing to me. The weather at the time was very cold, and the words "deliciously warming oaty clusters" certainly caught my eye.
Kellogg's Hot Oat Krumbly comes in quite a small box, which is a dark reddish colour with the standard Kellogg's trading logo and an image of a spoonful of the cereal on the front. The rear of the pack gives nutritional information, ingredients, dietary/allergy advice, heating/serving instructions, recycling information and Kellogg's contact details together with their quality claim.
Inside the box, as with most cereals, the contents are inside a sealed white plastic bag. The instructions on the box recommend heating up 125ml of milk in the microwave, then carefully removing then stirring into a single portion (45g) of the cereal.
The cereal itself is quite wholesome and chunky-looking, not too dissimilar to a muesli which is shorter on fruit than the norm. The oats appear to be toasted and are a strange dark tan colour and I had to hunt quite hard through the contents of the bag for some fruit. I'd estimate that there to have been probably less than two tablespoonsful throughout the whole pack of the product. It is true that the box is smaller than most other types of breakfast cereal, but the offering of dried fruit I still found to be extremely meager.
On following the preparation instructions, I found that the heated milk does soak quite quickly into the cereal, creating an unappetising, mushy mess. I was expecting the result to be something like porridge, but the oat clusters absorbed the milk yet kept their shape, rather than breaking down into a smooth paste-like substance as would be so with porridge, ending up milk-logged and pappy. Despite the distinctly unappealing appearance, a very nice smell wafted up from the bowl which was like caramel mixed with apples and bananas.
On eating, I found the consistency of the cereal to be quite hideous...mushy without being smooth - a bit like wet dollops of brown tissue paper floating in milk. It was so unpleasant that it almost set my teeth on edge as I felt like I was eating dead maggots, all sloppy, slimy and pappy in my mouth. However, it did taste rather good....the flavour being similar to the smell in that there was quite a marked caramel sensation blending with a faint tinge of apple and banana.
Served in this way with hot milk, I decided the consistency was so unpleasant, that I'd try it next time with cold milk, despite that not being suggested on the packet. With cold milk, the eating experience was a little more pleasant - the taste was the same - but it wasn't good enough to make me want to repeat the experience. The oat clusters were (with cold milk) chewy rather than crispy, and everything went far too soggy far too quickly.
To solve the problem of finishing off the packet without damaging my mental health (I hate throwing food away), I used the contents as a snack whereby each evening, I'd pour a serving of the dry cereal into a bowl and take a spoonful every hour or so. Eating the cereal this way was much nicer, but still not an experience I'd want to repeat as the problem remained of the oat clusters being tough and chewy, whereas I'd far prefer them if they were crispy.
It is highly unlikely I will ever buy Kellogg's Hot Oat Krumbly again, even to eat cold, regardless of how many special offers on the product any supermarket should run.
Although the cereal is very nutritious in that it is full of vitamins and good carbohydrates, the fruit content is minimal and the fat/sugar/salt content is very high. I also feel that considering the product contains oats and dried fruits, the fibre content per serving is surprisingly low. In my opinion, there are far nicer cereals available which have the same or similar nutritional value, yet are distinctly more pleasant to eat.
Sorry Kellogg's....this didn't appeal to me at all.
Thanks for reading!
~~ Also published on Ciao under my CelticSoulSister user name ~~
Have you ever given up eating a bowl of tasty-looking, crunchy muesli because it made your jaw ache so? Well I have. Not only ache but set the joints cracking and popping so much I thought it would dislocate. Not the best way to start the day. If only I could find the time to do those jaw strengthening exercises!
It seems Kelloggs have come up with the answer to my problem by marketing a muesli to be eaten with warm milk, which is effectively what Hot Oat Krumbly is. There are two versions, Fruit and Original, which apart from some dried coconut means without the fruit pieces.
My encounter with Krumbly was as a half-price offer in my local Co-op. At 99 pence I thought it worth a try, even though the box is rather small at 350 g containing approximately seven servings.
Once home I saw that the instructions were to heat milk in a microwave - which I don't have - and then pour over a bowlful of Krumbly. Why Kelloggs have specified a microwave I don't understand. It could put some potential buyers off if, like me, they don't have one. I used a saucepan to heat milk on the hob instead.
About the first thing I noticed on adding the milk was that the oat clusters immediately un-clustered themselves into separate smaller lumps. Tasting the warm milk it was now sweetened but not too much so. Taking a look at the cereal I noticed plenty of raisins, as well as pieces of apple and banana. On placing it into my mouth I could chew without difficulty or discomfort. Somewhere in there was some cranberry but it was quite discreet. On the whole, I liked it enough to have for my breakfast every morning until the pack was finished.
Half of the back of the pack is taken up with ingredient and nutritional information, so this is obviously important to Kelloggs. The main ingredients are rolled oats (39%), dried fruit (30%) and brown sugar. There is also some wheat, barley and soy all of which is important for allergy sufferers. And Kelloggs have added a range of B vitamins, something most cereals have these days.
The confusion for me is in the nutritional information. Kelloggs have in fact presented it in three ways, although this isn't immediately clear. Firstly, we are given information for 100g of the cereal on its own, then for a 45g serving with semi-skim milk, and finally in a completely separate table for a serving on its own without milk.
Not sure how useful all that information really is. For example, in one table a serving is stated to contain 273 kcal, but in another it is 214 kcal or 11% of an adult's daily requirement. Does that mean I should eat nine bowls a day to get my full nutritional needs? I would get my calories (OK 99% of them) but by Kelloggs own figures I calculate that I would have about 50% too much fat and more than three times the amount of unsaturated fats. Most of us are not calorie and nutrition computers I imagine so the best guide is a simple one, which could be to eat a varied diet with plenty of fresh fruit and vegetables, preferably raw, and reducing high-sugar and processed foods.
The Krumbly box is cardboard and recyclable in most areas. The HDPE plastic bag inside the box may not be, depending on the facilities in your area.
Kelloggs product details at