This is my favourite cereal. 'New' it is not it came out some years ago and then was taken off the shelf.I was delighted to see it back again, but supermarkets are no longer selling it again. If you're lucky you can grab a few boxes at £ shops.Why? not enough profit. Retailing at around £2.00 a little box, with recommended portions the size of a spoon, who are Kellogs trying to kid. I could only ever afford to buy it when it was on offer. The cheapy shops can sell it at £1.00 or less and still make a profit. Its just greed.Well when all the stocks have gone try other oat cluster cereals with warm milk and maybe some sugar. Its not the same but its a reasonable substitute.