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Kellogg's Krave Cereal

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28 Reviews

Brand: Kellogg's / Type: Cereal

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    28 Reviews
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      02.11.2013 13:18
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      Not a bad cereal but I won't be buying these

      I work in an office where there is always a selection of breakfast cereals in the cupboard for us to enjoy. One day this week I decided to try this Krave cereal by Kelloggs. The cereal comes in a purple box. I have looked on Tesco.com and a 375g box of this will set you back £2.79. The cereal inside is kind of a pale yellow "pillows" which are coated in a lot of the powdery remains of the cereal which must get created on transit. When you bite into them they are filled with milk chocolate. They are very chocolatey! You just KNOW instantly that this is not a good cereal for you, it is very chocolately and rich and has a very nice flavour to it. The crunchy oaty outside of the pillow balances the chocolate and overall it is not too sweet. The pillows hold together well and even at the end of the bowl they have not become mushy at all. However - they do turn a little almost slimey after they have been in the milk for a while which I don't like. All in all I think these are not a bad adult's chocolatey cereal although I wouldn't buy these myself as I do not like the slimey texture and I think the price is up there on the quite expensive side.

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      23.03.2013 20:39
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      Highly recommended for when you feel the need to add chocolate to your breakfast meal.

      When I first saw these I thought they looked like those Dreamies for cats only bigger and more human sized. That's exactly what they look like, except they're filled with chocolate rather than cheese or tuna... They come in a cardboard box which can be recycled but the bag is just thin plastic which has to be binned sadly. The cardboard isn't too thick or thin and can easily be torn. At the top they have stuck down the flaps but these require minimal effort to open. Those who care about the environment will be interested to know they have used a minimal amount of glue to stick these down so less pollution when manufactured. Taste wise things are excellent, this is one of my favourite cereals. You get the cereal pouch which tastes like a golden boulder, and the actual gooey chocolate centre which is sweet and a very obvious taste. This isn't just watery tasteless chocolate, it actually tastes like milk chocolate. Note I said "like" there and nothing more specific; thats because it's not like melted dairy milk but it does at least have a strong chocolatey flavour. The smell is quite faint actually, they just smell like golden boulders and there isn't even a hint of chocolate so they must obviously keep the chocolate packed inside with no air holes. The packet is covered in dust inside when you open it so be careful not to upend it and spill dust. Let it settle or shake the bag to get it to the bottom. So the only problem I have with these is that all the dust falls to the bottom of the bag so when you're down to the last lot you just get a flood of dust fall into your bowl. Maybe it's because it shakes off too easily or because they over fill it with dust I don't know but this ruins the last bowl of cereal. I have to pick the individual bits of Krave out of there by hand. This cereal needs a little more milk than my other cereals, I don't know if this is because they're quite absorbent or what but it certainly takes a little more milk to get the pockets of chocolate soft. Not Hydrophilic like Wheatabix but it's certainly up there like a milk hoover. The good thing about this cereal is that you can eat it dry. You'd be made to eat coco pops dry, wheatabix or even cornflakes dry unless baked into a square but this can actually be served in a bowl on its on for a late night snack when watching a movie. The chcolate is extremely nice even without milk, I highly recommend trying this! Overall a great bowl of cereal to enjoy here both with and without milk. The chocolate is just superb, they've really made it quite chocolatey inside. They don't come in the large boxes like cornflakes sadly so you will run out quickly. Tell you what though, these beat cornflakes any day. Highly recommended.

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      11.11.2012 12:46
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      A great breakfast cereal treat!

      Trying to eat as healthy as I can but still enjoying the foods I love, I usually prefer to eat some sort of wholegrain cereal for breakfast. One day I saw a box of the caramel Krave in the cupboard, and hearing all the raves of how nice Krave is but never having had any myself, I poured some into a bowl. Taking the first spoonful, I could instantly see what was so good about them. Krave cereal comes in little crisps square shells, filled with chocolate. For the caramel ones, the crisp cereal shell has a caramel flavour and the chocolate inside (similar to chocolate spread) brings the whole thing together in a bowl of awesomeness. What I like about this cereal also, is that it doesnt turn soggy after a few minutes. Something I usually hate about cereal. No, this one actually stays crunchy. Ok so not as crunchy as before you poured the milk on, but enough so you're not disappointed by the ones sitting at the bottom of the bowl. I managed to find full sized boxes of the Caramel Krave for just £1! And I must say I went through a fair few boxes. Krave usually costs at least £2 per box if on offer. And now that I can no longer buy it at the reduced price, I've since had to settle for only buying a box as a treat every now and again. I usually stay away from the chocolate cereals, as chocolate at breakfast surely can't be good. However on reading the nutritional values, they're not THAT bad. They're fine as a treat at least anyway. One thing I noticed whenever had a bowl of Krave for breakfast was how I would rarely eat chocolate for the rest of the day. For me that was something, because just a bowl of this in the morning, helped to keep my sugar cravings at bay. Krave doesn't do the best job at helping you feel full for very long, but then again for me, cereals never do. Even so, Krave does make for a yummy breakfast for kids and adults alike, and certainly a lot more interesting than my usual cereals.

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      03.02.2012 13:26
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      A tasty cereal but leaves me krave-ing more!

      I can't deny that I am a complete carb addict. My favorite meals are always full of carb-laden foods, and I like to start my day with a nice big bowl of cereal. I've seen the Kellogs Krave range advertised a lot, but always though it was a bit on the expensive side for a breakfast cereal, and so I only recently tried it after they were selling it at a reduced price in my local Tesco's. The smaller 375g box cost me £1.34 which I thought was much more reasonable. Product description: "Crispy cereal shell made with oats, wheat and rice, and a smooth chocolate hazelnut centre." The cereal doesn't look particularly appealing in its dry form, in fact one of my friends likened it to the treats that I buy for my cats! The cereal is made up of small crisy pillow shapes with a soft centre, and they look and feel quite dry before the milk is added. They also have a slightly yellow tinge to them unlike most other cereals that retain their natural beigey-brown colour. Once soaked in milk, I am able to munch my way through a bowl of this cereal at an alarming rate! It has a really lovely taste, and is a lovely way to start the day if you have a sweet tooth. The outside of the cereal is nice and crisy and still retains its crunchy texture even when its been soaking in the milk for a little while, so there's no nasty soggy leftovers by the time you get near the bottom of the bowl. The outer shell has quite a plain taste similar to what you would expect from cornflakes (although, oddly, there is no corn in the cereal - just oats, wheat and rice!). The nice sweet flavour is hidden inside the cereal pieces and once you've bitten through them you get the strong flavour of the filling. It has a smooth consistency which balances out against the crunchiness of the cereal shell, and you get a lovely rich chocolately flavour with a hint of nuttyness as well. If you like Nutella, then it tastes just like that. It makes for a lovely combination and is a nice change from the other chocolate type cereals around, as the flavour of the two parts work really well together and it feels lighter than other chocolate cereals as it's not coated in chocolate and there's no chocolatey milk effect afterwards as the chocolate filling is more of a paste / spread. I was really impressed that out of the entire box of cereal, every single individual piece was fully intact and there were no little borken bits even when I reached the bottom of the box. I hate when you get all these little broken up pieces at the end of the box, and it was nice that this cereal was of a high quality and there were no leftover messy bits. The only downside to this cereal is that it tastes so good that I often want to eat another bowl immediately after I have finished the first! I don't think this is as filling as some of the other breakfast foods I usually eat, and I am usually left needing a snack or two to keep me going until lunchtime. The information on the box states that it contains 12 x 30g servings. Now, that may be suitable for children, but that's nowhere near enough to give a decent sized adult serving in my opinion. I managed 5 reasonably generous servings so I did get through the entire box pretty quickly. I would really recommend this Kellogs Krave cereal based on how good it tastes, but it gives me that Pringles feeling of just wanting to eat more!

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        04.12.2011 19:28

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        THIS CEREAL WAS RECOMMENDED TO ME BY MY MUM WHOSE APPETITE IS NOT ALWAYS GOOD. SHE RAVED ABOUT KRAVE SO MUCH I SUCCUMBED AND BOUGHT SOME, HOW GLAD WAS I THAT I DID. IT IS LOVELY AND CRUNCHY AND THEN THE SHELLS BREAK TO DELIVER A GORGEOUS CHOCOLATE INSIDE, TASTING A LITTLE BIT LIKE NUTELLA, HOW YUMMY IS THAT. TOGETHER WITH MILK IT IS AN ABSOLUTELY DELICIOUS WAY TO START THE DAY GIVE ME MORE PLEASE. YOU CAN ALSO SNACK ON THIS SCRUMPTIOUS CEREAL WHEN FEELING A BIT PECKISH AND IT WILL CERTAINLY SATISFY YOUR KRAVINGS[SEE WHAT I DID]. ThEY CAN ALSO BE EATEN WITHOUT MILK WHILE READING OR WATCHING TELEVISION,THEIR VERSATILITY IS ENDLESS.

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        19.10.2011 10:58
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        Verdict; Certainly not the Cigarette of the cereals!

        After trying a Tesco version of "Krave" I decided to ignore the ludicrous price tag and to go for it! I am sad to say, Kellogs why not just go for the £1.00 cheaper Tesco version???? How did "Kelloggs" come about; It all started on the February 19, 1906. That was Whenilliam Keith Kellogg made his Battle Creek Toasted Corn Flakes Company. It quickly became successful and quickly became known as Kelloggs and today is the most successful cereal company today. I am today however going to focus on one of their latest breakfast cereal Krave. I shall be reviewing the plain chocolate version as shown in my picture. Taste; I have to say that although the taste is okay as an ordinary cereal- it is most certainly good enough seeing as I prefer the Tesco version for around a £1.00 less! There is too much cereal and certainly too little chocolate! On top of that looking at Krave adverts there seems to be plenty of chocolate and enough cereal to compliment each other. Not so here though, making it a fake economy in my opinion! Smell; The smell from the box smells very sickly and rather sweet. Its Okay but anything but from what you expect from Kelloggs! Packaging; This is probably the brands strongest point as the cereal box looks very catchy. But I think a purple box for a chocolate cereal is odd as it miss-advertises the product inside as a chocolate brown is used for the background rather than the immediate colour- it my even be unique for the wrong reason- when i really think about it! Product Quality; I feel that as Kelloggs did not use whole-wheat for the cereal I can only report it to being a satisfactory experience for quality. As many are worried about there heart many people are now buying whole-wheat cereals as a benefit to there health. This therefore is another mistake from Kelloggs. It also contains allot of saturated fat for a child's cereal too 3g per 30 gram serving with 125 ml of semi skimmed milk (and lets face it 30 grams wont keep anyone full!!) The sugar content is surprisingly OK for a chocolate cereal at 15 grams for the above recommended portion however. Value For Money; This is a very expensive cereal in my opinion- It costs £2.50 in Waitrose and if for some reason I have tempted you- you can save a third and buy it for £1.68 for a measly 375 grams as a total weight. The weight also makes it seem very expensive too. Tesco's version of Krave- the version I bought before this one (assuming I would enjoy Kelloggs more) also offers it much cheaper and also seems more satisfying- a box of the same weight costs just £1.69 for the same weight of a Krave box. Ingredients; Cereal Flours, (Oat, Rice, Wheat), Milk Chocolate Flavoured Filling ( Milk Chocolate 14%{Sugar, Whole Milk Powder, Cocoa Mass}, Sugar, Vegetable Oil, Whole Milk Powder, Fat Reduced Cocoa Powder, Emulsifier {Soya Lecithin}Flavouring), Sugar, Salt, Colour, ( Carotenes, Caramel E150c), Antoxidant (Ascorbyl Palmitate, Alpha Tocopherol),Niacin, Iron, Vitamin (B6), Riboflavin (B2) Thiamin (B1) Folic Acid Vitamin B12 Nutrition; - kJ 1891 - kcal 450 Protein (g) 8 Carbohydrates (g) 67 - sugars (g) 30 - starch (g) 37 Fat (g) 16 - saturates (g) 6 Fibre (g) 3 Sodium (g) 0.5 (Nutrition and ingredients from Kelloggs) This review is also on Ciao by jjcross

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          04.08.2011 21:05
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          Yummy cereal; but it is a bit too much sometimes. Try without milk!

          After seeing advert upon advert about Krave and hearing everybody rave about this cereal, I was really enticed by this cereal. As a lover of cereal, I just knew I had try it. You can get this cereal for about £2.60 in your supermarket. Quite expensive, but no different from the other leading cereal brands. The cereal is basically square pockets or pillows of cereal (similar to Shredded Wheat, but much more crispy and not as flaky). The "pillows" are stuffed with hazelnut chocolate (pretty much the same as Nutella). The cereal pockets themselves are quite thin, and there is a lot of chocolate inside. In addition, when you put the milk on the cereal, it does go really soft. Because of this, you taste a lot of chocolate when eating the cereal. When I first started eating them, I found it to be really delicious. However, by the time I got to the end of the bowl, I started to feel a little bit sick; the thin cereal and large amount of chocolate is very sickly. Therefore, whilst this cereal is really delicious, it can get a bit too much. It is not a cereal that you can eat a lot of in one sitting. I even think that it is not a cereal that you could eat EVERY morning; maybe just every now and then when you fancy a treat. In addition, I actually tried one of the Krave cereal pockets without milk, and it tasted really nice! This is actually the first cereal that tastes nice without milk. It is definately very moreish; I can really understand why they call it "Krave". Highly addictive without milk!

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            04.08.2011 12:45
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            A good cereal for kids

            I thought I had got my son into some reasonable eating habits lately. He has been eating lots of salad, in particular cheese and salad toasted sandwiches. He liked having this for breakfast and didn't seem to have any interest in cereals any more. Then out of the blue the other day he said he has gone off the cheese and salad toasties!! He said he doesn't want toast; he doesn't eat beans and he doesn't eat Egg; he only rarely eats bacon. I was thinking to myself that I am running out of choices! I know when I was a child, we were not given a choice....so maybe I am too soft. However, I don't really believe in giving children foods they either do not like or non longer like. I said to him that if this is the case, he will have to go back to some sort of cereal for breakfast. As I expected, he said he would have anything that is chocolaty. I popped into Sainsburys the same day and was looking around the cereal aisle. I had spotted this Krave cereal before and thought it might be quite nice though I had never bought it. I also noticed that it was on a special offer (half price) which was great meaning currently it only costs £1.24 for a 350g box; so I thought id get it and see what my son thinks. I think that the full price of £2.49 is bit expensive in my view as this smallish box wont last too long. The flavour I bought is the milk chocolate centre; you can also get Krave with a hazelnut chocolate centre but I have yet to try that one. When I got back I told him I had got Krave; he said he wanted some; so I gave him a portion and also tried a few for myself. They are actually even nicer than what I thought they would be. My son eats cereal without Milk but that is just his personal preference and Krave can be eaten with or without Milk. They are very small oblong shaped cereals. The outer shell is a crispy and light and the inside is nice soft chocolate centre. The shell of each crave is actually mad with a combination of Oat, Rice and Wheat. It tastes a bit different for this reason, but the mixture works really well. it's a little sweet but not too sweet and the sweetness comes more when you taste the chocolate inside. However, its not sickly or anything and really is quite good to taste. I wouldn't recommend giving huge portions to your children. Ingredients *********** Cereal Flours (Wheat, Rice, Oats), Milk chocolate flavour filling (Milk Chocolate 14%, (Sugar, Whole Milk Powder, Cocoa mass), Sugar, Vegetable Oil, Whole Milk Powder,, Fat reduced Cocoa Powder, Emulsifier (Soya Lecithin), Flavouring, Sugar, Salt, Colour (Carotones, Caramel E150c), Anitioxidant (Ascorbyl Palmitate, Apha Tocopherol).Niacin, Iron, Vitamin B6, Riboflavin (B2), Thiamine (B1), Folic Acid, Vitamin B12. Calories ********* A 30g serving with 125ml of Semi-skimmed milk contains 194 Kcals. Allergy Information ******************** Contains Milk, Soy, Wheat, Oats and may contain traces of Nuts There is plenty of nutritional information supplied on the back of the box and this product certainly has some good B Vitamins in it and Iron, so its good for children in that way. I know you have the unhealthy part regarding the chocolate, but the balance is good I think. What you also cannot fail to notice on the box I have is that there is a game that you can play on your computer if you go on to Facebook. It is called Krave Krusader and it is free to play. I think this is a handy little bonus for kids. Overall I think this is a great cereal for children. It quite a healthy cereal but with the added nice chocolate taste that kids love. Its 4 Dooyoo stars from me.

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              12.06.2011 18:10
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              Nice as a chocolatey snack but avoid adding milk!

              I have a terrible sweet tooth and often need very sugary or chocolatey cereals in the morning for breakfast. I try to be healthy and go for things like Crunchy Nut Cornflakes but more often than not I end up eating Coco Pops or Nesquik! I noticed this Kelloggs Krave cereal in store recently and thought it looked new and interesting. It looked like the perfect cereal for me as it is comprised of a cereal shell packed full of chocolate hazelnut spread centre. I tend to buy huge packs of cereal so I was dissapointed to only be able to find this cereal in a small 375g box which contains approcimately 12 times 30g servings. The cereal packaging is designed to appeal to both children and adults with a sense of humour. The packaging depicts the cereal pieces coming to life, having mad attitudes and bursting out of the packet, a little bit reminiscent of the Pepperoni stick advertising. There is plenty of information to read on the box including full ingredients, allergy information, nutritional guidelines and lots of Kelloggs contact information. They are a company who really encourage participation with their consumers and there is even an individual Facebook page for Krave cereal! The ingredients list show that the cereal is made up of 'cereal flours' which are oats, rice and wheat. Second in quantity is sugar, followed by vegetable oil and then hazelnut (4%) and chocolate (4%). The cereal is fortified with vitamins B6, B2, B12, folic acid, iron and niacin. This provides 17% of your daily vitamin/mineral needs. For those who have food intolerance or allergies the cereal is marked as containing milk, nuts, wheat and oats. Inside the box the cereal is packed in a thick plastic bag for freshness. When I open the bag up there is a sweet Nutella kind of smell. It's very mouth watering and chocolatey. There is also an aroma of toasted wheat, which is a more earth-based, floury kind of smell. The aroma of the cereal definitely makes me want to eat it. The cereal itself is made up of little yellow puffed up rectangles. They look like little golden pillows. The appearance of the cereal looks like the crispy, baked outer surface of foods like Corn Dogs. When you bite into one of these pieces there is a soft centre of chocolate hazelnut 'sauce'. It is like a Nutella centre, really and it's not full to bursting inside the pillow but quite thinly spread around the inside contours so that you end up with a hole in the middle of the cereal piece. The hazelnut chocolate spread is the predominant flavour and is very sweet and succulent. It melts through the crispy layer of cereal as you chew. The oat/rice/wheat mixture tastes quite nice too, very unique - it's not the same cereal taste as any other cereal I can think of. Overall the two flavours together taste very nice. I should point out that this opinion is based on eating the cereal dry. To eat these as a breakfast cereal with milk is a different experience altogether! I first tried these dry and really like them but when I put some in a bowl, added full fat milk and tried to eat them for breakfast I was really put off. The cereal turns soggy very quickly and when you eat it the milk-sodden toasted cereal really sticks to your teeth. The texture is totally transformed by the liquid and it's not like some cereals that will stay crispy for a while - these seem to go mushy almost immediately. I also find that the addition of the milk makes the chocolate hazelnut spread centre seem waxy and slippery in the mouth, which I also find to be an unpleasant texture experience. There is also a flavour imbalance caused by the creamy milk flavour - it just doesn't seem to go that well together. I therefore have been eating Krave like a snack food, a biscuit style treat, rather than for breakfast. I've noticed that the cereal, although I've kept it wrapped up, is starting to taste 'tainted' and is slightly less crispy even though it's only been open for a couple of weeks. They do provide a quick, filling and vitamin rich snack however, so I've been eating them regularly. After I've finished my box of Krave I don't intend to buy it again as I really don't like either the taste or the texture of it when served as a breakfast cereal with milk. As a snack it's okay but unfortunately seems to be souring and going off quite rapidly. You can visit the brand's websites to find out more about the cereal: www.kelloggs.co.uk www.facebook.com/krave

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                30.01.2011 16:41
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                A delicious chocolatey cereal.

                My flatmate bought this cereal months ago and I had a bowl and loved it but refrained from buying it since I consume enough sugary products as it is. However, on a recent trip to Sainsbury's I was passing by the cereal aisle and couldn't resist adding this to my basket. Packaging The cereal comes in a red cardboard box with the word "Krave" printed in the middle in big bold letters. Above this are the words "Chocolate Hazelnut" and above that is the Kellogg's logo. Inside the box you will find the cereal sealed in a clear plastic bag. The cereal The cereal consists of oat, rice and wheat pillows or shells containing a chocolate hazelnut flavoured filling. I find that if I eat the cereal as soon as I pour the milk, the shell tastes very dry. I like to wait for a minute after I pour milk over the cereal to allow it to soften a little and then dig in. This way the shell is soft but not soggy, and as you bite into it you are able to taste the delicious chocolate hazelnut filling. The taste of the filling is strong enough to satisfy a chocolate craving but not so strong that it is sickly. I find that after a bowl of this cereal I feel full and my chocolate craving has been satisfied. I have had the cereal without milk too, but I don't like eating it this way as I feel that the chocolate hazelnut taste is too subtle. Milk somehow intensifies this taste, so I like to eat this cereal with milk. I don't normally eat cereal every day but I have eaten this cereal every day for a week and my box is now finished. I will try to refrain from buying it again for a while as it is truly addictive. Ingredients and Nutritional Information Cereal Flours (Oat, Rice & Wheat), Sugar, Vegetable Oil, Hazelnut (4%), Chocolate (4%) (Sugar, Cocoa Mass, Fat Reduced Cocoa Powder, Flavouring), Fat Reduced Cocoa Powder, Skimmed Milk Powder, Lactose (from milk), Salt, Almonds, Colour (Carotenes, Annatto), Emulsifier (Sunflower Lecithin), Antioxidant (Ascorbyl Palmitate, Alpha Tocopherol), Niacin, Iron, Vitamin B6, Riboflavin (B2), Thiamin (B1), Folic Acid, Vitamin B12. Contains or may contain: * Nuts * Wheat ingredients * Oat ingredients * Milk ingredients Suitable for: * Vegetarian * Halal certified GDAs per serving Calories Value : 134 Percentage : 7% Sugar Value : 9g Percentage : 10% Fat Value : 5g Percentage : 7% Saturates Value : 2g Percentage : 9% Salt Value : 0.3g Percentage : 6% Price and Availability This cereal comes in a 375g box which is available in most supermarkets. I bought it from Sainsbury's where it is available for £2.75 in store. The online price at Tesco and Sainsbury's is currently £2 (was £2.48 at tesco.com). I don't know what the Tesco in store price is but I probably won't be buying this in store from Sainsbury's again as that seems to be the highest price. When not on offer this cereal is slightly expensive. Final Word If you love chocolate, then this is the cereal for you! However, you might get addicted to it, so purchase with caution. If you don't like chocolate then I'm not sure if this cereal is for you. Will I buy it again? Not for a while as I am capable of finishing a box in a week but I will be buying this in the future as a treat. This review may appear on other sites under the same username.

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                  08.07.2010 19:40
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                  An excellent breakfast cereal!!!

                  I go through phases with cereals but I cannot get out of this particularly phase. I find myself "Kraving" it all the time. The cereal is a crispy oat, rice and wheat square filled with a chocolate hazelnut centre. I find the mix of crunchy outside with a smooth chocolates centre a true winner. Supermarket's have been making versions of this cereal since I was young but I have to say I think Kellogg's have nailed it with this product. Krave still has the new banner on the packaging but I hope it stays around for a long time and isn't one of those limited edition products. The box is quite boring in its brown colouring so it does not stand out from the rest on the shelf, however I don't think this is a bad thing if no-one else notices all the more for me!!!! The cereal in a 375g box is quite pricey at around £2.49 so I try and stock up when they are on half price or buy one get one free offers. The box suggests there are 12 servings but I tend to only get 5 or 6 bowlfuls. It must be said whilst it is a breakfast cereal it is a great snack at anytime, I find it cures my sweet cravings. I recommend you give this cereal a go if you are a chocolate or nutella lover this is definitely for you! I hope you enjoy and don't end up as hooked as me!

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                    01.07.2010 22:29

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                    A tasty offering, especially when mixed with plain cereals

                    When a new cereal is launched into an already saturated market, it has a job to stand out from the rows and rows of brightly coloured boxes and packaging. Unless the product is on a price led promotion, chances are you won't even notice it has arrived. This is where Kelloggs are usually very clever. Having tried and tested many of their cereals, it was once again that I was faced with a new one to try in the form of 'Krave'. This time, I found it on offer in Asda a couple of months ago for a bargain £1. Since then, the price has risen to about £2.40, which is a little steep in my opinion for a 375g box of cereal. My initial reaction to the packaging was quite positive, as it showed an image of the cereal on the front (even if it is computer generated). I did however find it a little bizarre that only four of the wheat pillows were shown on the front, mixed in with a couple of hazelnuts and a chocolate swirl in the background. Now it does give a very good first impression of what you should expect, but I wondered if it would be better seeing a bowlful rather than the said CG images. The typestyle is nice and bold and does stand out quite well against the red coloured background and accompanying images. Overall, it's quite pleasant. One point I wasn't too sure on was who Kelloggs were marketing this product too? What with the box being very brightly coloured and quite fun, it didn't sit well in the older, 'serious' cereal eaters category. There was no character devised to promote the cereal either, such as the monkey on the Coco Pops box or Tony the Tiger with Frosties. This surely meant that they weren't aiming it at children. Surely this only left the teen market? My first taste test of Krave was a little strange if I'm honest. As mentioned, it comes in pillowed wheat forms with a hazelnut centre (similar taste to Nutella chocolate spread). The pieces are quite a bright yellow/orange colour and seemed to be coated or sprayed with additional wheat powder, some of which comes off into the milk and sits at the bottom of your bowl. It was very crunchy to begin with but as you continued eating, the pillows obviously absorbed more of the milk. This wasn't too bad for the majority of pieces but the smaller ones seemed to turn to mush and again, sink to the bottom. All in all, Krave isn't too bad a cereal. It doesn't seem particularly healthy but I found it better being mixed in with other cereals, such as Shreddies or Cheerios, where it complimented the plain, fibrous flavours with a sweet, hazelnut taste.

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                    17.06.2010 17:22
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                    Be strong, get a real addiction.

                    Eveywhere i look nowadays there seems to be Krave advertising, on the TV bus stop bill boards, all over supermarkets, i even witnessed pro-Krave graffitti in a bathroom stall (!)- im not sure if i can directly blame Kellogg's for this, but nevertheless, not even in our most private moments can we escape the forced Kravings of the chocolaty treat. And apparently, thier geurilla campaign worked. All i could think about for weeks was this cereal, and unless you live in a krave (sorry, cave- they really got to me), it should be the same for you. However, do not be fooled by the rocks that they got, take the following as a warning. Heed it, heed it! It was on my weekly shop that the Kravings were worst. Passing the cereal isle became a monumental challenge. I would break out in a visible sweat, using every iota of my mental strength just to avoid picking up the box when reaching past the Krave to get to the Weetabix. And eventually it became too much. On only the third week of Krave becomeing available i buckled. Krave was in my head, and now it was in my basket. Splashing out an entire £1 more than i normally would on cereal, an extravagant £2.49, i was expecting greatness. The shell looked crisp and snappy. The hazelnut-chocolate centre promised a velvety, pliant pallet massage. My mouth ran like a saliva Niagra Falls, and with the sound of "Bing-Bong. Clean up at the checkouts. Bring a mop." behind me, i rushed home for what was assured to be the greatest bowl of cereal i would ever enjoy. Almost as soon as the small tetragons tumbled into my bowl, disillusionment had hit me. The shell wasn't as crispy as i'd hoped and the chocolate centre was dry and almost off-putting. Staring daggers at the picture on the box which had so flippantly lied to me, i perservered. Perhaps it was the addition of milk that really brought Krave into life, perhaps milk could be the spinach to the Popye that was my bowl of cereal. On went the milk. But, alas, there was no change. Could this be? I thought. Will Olive Oil go unsaved? Would Bluto really triumph? Could this be? To my complete dismay it could. The outer shell did not take on the crunchy facade it should have, rather the opposite, it went soggier. Th e chocolate innards did not moisten, but retained an off-putting dry, dustiness. The taste was something i had never really experienced before. Unsubtle like a punch in the throat, the flavours did not compliment each other but seemed to squabble with each other, and even with my taste buds. Peering into the empty bowl, breakfast over, i felt empty- not in my stomach, which in fact felt stodgy, like a sock filled with sand- but in my heart. Everything i had been promised by the heavy ad campaign was in ruins. I did not in fact krave another bowl, but instead I Kraved my money back. All in all, i was highly disappointed by Krave. What Kellogg's have seemed to have done her is simpley remade the oval shaped peices of Co-Co Pops Rocks, and packaged and sold them as a completely new cereal. If i want to eat those i oval peices i will simply collect them from my box of C-C.P.Rs, just like i always have, thank you very much. Appearance: 1/5 Taste: 0/5 Texture: A very strange, 0/5 A poor, poor cereal. Do not be fooled like i have. I can only hope that you, dear reader, will not be burned like i have been by this colossal lie. Kudos, Kellogg's, you got me again.

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                      06.06.2010 10:56
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                      Not enough information on the amount cereal and chocolate is in the bowl full

                      The reviews on this product have not been that encouring to try the breakfast cereal. But I think I may have hit on a reason for this. The wrong age group are maybe tasting it. I made this startling discovery after taking my two granddaughters out for a weekly shop. Their parents had absconded, for some strange reason, during the children's half term school holiday; funny this seems to be happening to me quiet frequently now the girls are approaching that awkward age. I had never heard of this cereal until the girls pointed out that they had tried it and said it was "lovely" so into the supermarket trolley it was dropped by one of those dear little girls. What their Mother would say I tried not to hazard a guess. At home I sneakily studied the ingredients list on the box of Krave; a comprehensive list is given but the percentage amounts are a bit sparse and in my opinion not very clear. The ingredients are listed Cereal Flours (Oats, Rice & Wheat) Sugar, Vegetable Oil, Hazelnut (4%) does that mean all those ingredients are 4%, or does it mean just the Hazelnut....? The remaining ingredients are listed without any percentages with the exception of Chocolate (4%). For some other strange reason the words "Fat Reduced Cocoa Powder" are repeated twice on my box list, perhaps I am being cynical, but are Kellogg's trying to brain wash the idea "fat reduced", or, giving them the benefit of the doubt, perhaps it is a printing error. Kellogg's back up their statements by declaring in one bowl 132 calories is the amount. I risked giving the cereal to my little girls age 7 and 9 and both cereal bowls were emptied every morning. The other bit of evidence to substantiate that Krave suits a younger age is that when the box was empty a definite loud "ooh!" was declared by the girls.

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                      01.06.2010 23:30
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                      You won't become too attached

                      When I was younger I remember my obsession with a cereal called 'Chocolate Squares' which were only available at Asda. Unfortunatley since we didn't live near an Asda it was only on special occasions that I would be able to have them. The new cereal from Kellogs called 'Krave' seems to fill that childhood hole in my life, unfortunatley this hasn't been the case. Krave has been on the market for a few months now and is available at most supermarkets. I realise now that maybe it was in my best interest that Asda didn't open up a store near me as, after a few boxes, the cereal seems to have become pretty bland. I'm not sure if that is due to the idea in general - chocolate hazelnut filled cereal squares - or the execution by Kellogs. Either way, it seems that chocolate isn't really a morning food you can have day in, day out. What makes this cereal even more dissapointing is that kellogs have another brand of chocolate filled square cereals in Europe called 'Tresbor'. These are much tastier, so I have no idea why they couldn't of just launched that over here instead. Krave looks and sounds more exciting than it actually is, and you probably won't be returning to buy it afer two months. The taste becomes repetitive and loses all flavour. So while Krave may be a treat in occasional doses - it will be easy not to become too attached.

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