I'm usually pretty boring with my cereal, I have the same thing almost every morning; fruit and fibre, it's out of choice mind you. However I was wondering round Tesco's this week and noticed the little packs of variety boxes of Kellogg's cereal (yes I know there aimed at kids!) and thought that they would make a nice change from my usual cereal and Kellogg's honey loops was one of the cereals in the variety pack. Plus, who says grown-ups can't be kids now and again?

~ About Kellogg's~
Kellogg's are a company that has been around since 1906. They provide us with a wide range of breakfast cereals and snack bars aimed at children and adults alike. Kellogg's provide us with the one and only Kellogg's cornflakes as well as coco-pops, all-bran, crunchy nut, elevenses, frosties, fruit n fibre, fruit winders, krave , mini max, nutri-grain, optivia, fruit loops, honey loops (of which im reviewing today), just right, ricicles, multi-grain start, honey pops, pop tarts, rice krispies, squares, special K and wheats in various different varieties. They also provide certain cereals that are suitable for vegetarians and vegans, that are kosher and halal certified, have a low sodium content and are gluten free. Visit their website for more information:
http://www.kelloggs.co.uk/

~ Product and availability ~
Kellogg's honey loops are available in all well-stocked supermarkets, including Tesco's, Asda, Waitrose and Sainsbury's. They can be bought as part of the Kellogg's variety packs which are priced at around £2.09 or in a 375g box for around £2.98. I find nearly £3.00 for a box of cereal way too expensive for me so I would only ever buy these when on offer.

~ Packaging ~
I'm basing my packaging review on the mini box I have that came with the variety pack I bought so it may be slightly different to the big daddy version. The box is cardboard and is yellow in colour to represent the honey. On the front of the box there is a bowl of the honey loops and a little bee, above this is the name of the product in large bold letters along with the Kellogg's logo. In the corner on the front you can find an at a glance nutritional chart. On the back of the box there is a little puzzle to keep the kids entertained whilst eating their cereal. On the sides of the box you will find contact details, a full nutritional table and allergy information. The box is easy to open with a serrated piece of cardboard to pull at. Inside the cereal is in an airtight bag for freshness. I think the packaging for this cereal is very nice, it's eye catching on the shelves, easy to open and is very kid friendly!

~ Taste, appearance, smell and texture ~
Opening the packet you get a nice sweet smell wafting through the air of honey. Inspecting the loops I thought they looked very much like cheerio's, nice and golden in colour with a firm, crisp texture. They are perhaps a little smaller than cheerio's though. These loops taste very, very sweet which is great for me because I have a very sweet tooth but I think others will find the sweetness a little too overpowering - I guess this is why kids enjoy these! They also turn your milk a creamier yellow colour and make that taste very much of honey too. These couldn't be mistaken for any other flavour, the honey is so strong and sweet, which is great because you often get cereals that taste nothing like their supposed too. They do go soft pretty quickly in the milk, I don't use a lot of milk because I prefer a crunchy cereal but these still tend to go soggy so I have to eat them pretty quickly to enjoy them as I like to. But when first added to the milk they have a nice bite to them. I think I prefer these to cheerio's actually!

~ Other information ~
Each 25g serving provides you with 94 calories (153 calories with 125ml milk), 7g of sugar, 0.9g of fat, 0.2g of saturates, 0.35g of salt. Surprisingly considering how sweet this cereal is the nutritional information really isn't that bad! The fat and saturates content is especially excellent! You have to expect a bit of sugar because it's a honey flavoured cereal!

Kellogg's honey loops are high in fibre and are a source of wholegrain.

Each 25g serving provides atleast 21 % of the recommened daily allowance of vitamins b1, b2, b6, b12 and 14 % of the minerals calcium and iron. I'm not sure what all the b's are but it must be a good sign that it contains them and the calcium and iron is good too!

Kellogg's honey loops contain wheat, oats, barley and rye.

They are suitable for vegetarians.

~ Overall opinion ~
I really did enjoy this bowl of cereal and I would probably buy it again but only if it was on offer. I would certainly recommend this cereal to both adults and children - there are worse cereals you can offer your kids! But, you do need a sweet tooth to tolerate the honey flavour. If you don't like honey or sweet things then this most definitely is not the cereal for you! I found them quite satisfying but I think that most people would need more than 25g to keep them going.

I'm giving Kellogg's honey loops 4/5 stars, I can't possibly give them any less because I enjoyed them so much however I have to knock one star off for the price and the fact that they don't stay very crunchy in the milk for long.