Product Type: Morrisons Breakfast
Newest Review: ... affect the nutrition. Having said this I don't think there is really much difference in the flavour of Morrisons' fruit and fibre compar... more
I can taste the fibre but where is the fruit?!
Morrisons Fruit & Fibre (Cereal)
Member Name: xxfoxyredxx
Morrisons Fruit & Fibre (Cereal)
Date: 06/02/09, updated on 06/02/09 (294 review reads)
Advantages: Cheap, tastes ok and it is quite filling
Disadvantages: Quite high in sugar, lacking in fruit and goes soggy quickly
Cereal I love it! Not that I'm ever up for breakfast don't get me wrong me, no I like eating it any time of the day and the one's that are my favourite are one's with lots of dried fruits in to tickle my taste-buds and satisfy my sweet tooth. Like most people reading this I like sweet things that are bad for me but I always have fruity cereals about to try get myself to stay on a healthy path with my diet and I have to say I've always found it to work but that's because I love and adore cereal lol.
It has to be said when it comes to this type of cereal I find that shops own brands actually usually fall quite flat. Either the flakes are soggy and not malty and tasty enough or there isn't enough fruit or something so I was a bit disappointed when this came through the door and was aware my Mother (who I live with) had got this because of the price alone and cos I' the only one in the house that gorges on it lol
500g cardboard box of which the front and back are exactly the same. I'm told it's Morrison's Fruit & Fibre, Whole Wheat Flakes Mixed With Dried Fruit & Roasted Chopped Mixed Nuts all in purple, large lettering. At the top of the box I'm told to eat smart and that it is high in fibre, there is a photograph of the cereal in a bowl and at the bottom there is an at a glance nutritional chart, I'm told it contains folic acid, is suitable for vegetarians, size is stated and that the best before date is stamped on top of the box (which it is). On one side of the box again I'm told what it is, ingredients and allergy advice is given, nutritional information and how to store it is stated and I'm told how to contact Morrisons and on the opposite side of the box I'm shown other cereals available from Morrisons. On the bottom of the box there is of course a bar-code. Over-all the packaging is nice enough. It isn't economy looking particularly and as far as I'm aware this is also available in 250g and 750g boxes.
Well it comes to us stored in a white almost see-through bag which is sealed within the box. You open that up and are met with the cereal of course lol. Pour it into a bowl and your met with a lot of what looks like bran flakes and some bits of fruit. It looks ok, don't smell particularly and you add milk of course unless you really want to nibble on this dry.
The problem arises for me when I add milk. I don't like loads of it and what happens is it immediately makes my flakes looks very soggy and taste that way too. It happens so fast I can't get a crunchy cereal from this, it pretty much goes to mush.
However overall it tastes ok. As expected you get more of the flakes than anything else and although soggy they do have a slightly malted taste not too sugary and if you do eat them dry they are crunchy and in the taste stakes rather nice really providing you don't mind soggy cereal. I sort of got used to it lol.
The amount of fruit though isn't great and for me not anywhere near enough. I'm told there is 15% raisins in this and that may be so but in comparison to the large flakes I struggle to find the fruity bits but what there is, is pleasant enough. Again none of the fruit is candied as such and they have natural favours to them. There is dried apple, coconut and banana flakes. I never knew there was any apple or coconut in this product till I just read it in the ingredients whilst writing this review! However there is only 3% coconut and 1.5 per cent apple so I'm sure you'll excuse the fact I cant see or taste them. They must be tiny flakes and quite flavourless really to go so undetected. The banana is also disappointing. I can see the dried flakes, they do soften but they don't taste very much at all. Occasionally you will get a tiny bit of flavour (as there is 6% banana) but really not as much as I expect or like.
The nuts are chipped in. You can see them cos I always find they sink to the bottom of my dish. Once again though these are really finely chopped hazelnuts and almonds and again.....sorry don't contain all that much flavour really. In taste this is really a bran flake sort of cereal with bits floating and a taste off some raisins if your lucky lol!
Filling it is actually and for me this is more of a cereal to eat because it's fortified with vitamins and iron more than to eat for pure enjoyment. If your on a health kick or someone who eats to live then this is for you. For me and my palette I prefer something more crunchy and flavoursome and I'm not all that keen on this at all to be honest and I've had alot better but it is bearable and not revolting or anything lol!
Nutritional Information Per 30g Serving With Semi-Skimmed Milk....
Only available in Morrisons price about £1.79 a box.
Summary: There are better cereals out there!