Product Type: Morrisons Breakfast
Newest Review: ... affect the nutrition. Having said this I don't think there is really much difference in the flavour of Morrisons' fruit and fibre compar... more
Who ate all the fruit?
Morrisons Fruit & Fibre (Cereal)
Member Name: i_am_joy
Morrisons Fruit & Fibre (Cereal)
Advantages: Tasty enough, keeps me feeling full up
Disadvantages: Lack of fruit, flakes go soggy instantly upon adding the milk
I do like some cereal, but have noticed the prices in the supermarkets is leaping up especially for the big branded products. In Morrisons last week I decided to buy a box of their own brand Fruit & Fibre which I forgot was in the cupboard until yesterday morning when I decided to try a bowl for my breakfast.
I must admit it's not as good as the Kellogg's version of Fruit & Fibre, and really it's not very much cheaper so I can't see me buying this one again. The main problem is how soggy the cereal flakes go once I've added the cold milk, before pouring the milk over they are deliciously crunchy and smell very malty but within seconds of adding the milk the flakes go immediately soggy and lose much of their flavour.
There also isn't much fruit in my bowl of cereal, reading the box I see there is supposed to be raisins, coconut, apple and chopped nuts mixed in with the flakes which sounds great but in reality I honestly do not think there is enough fruit in this bowl of cereal to really do me any good at all. The nuts and raisins sink to the bottom of my bowl so all I get in each spoonful is a mouthful of flakes, with the added bits all having to be eaten at the end of my bowl of cereal. Personally I'd much prefer to get at least a couple of raisins with each spoon of flakes as surely this is the idea of a cereal named FRUIT and FIBRE? Anyway, what little bit of fruit there is is rather tasteless and doesn't add much to the cereal, in this instance I can say you'd be much better off to have a bowl of bran flakes and add a handful of nuts and chopped fruit yourself.
I wasn't impressed with this cereal at all, and to be honest with it being a Morrisons own brand product I should have realised that the quality wouldn't have been the best. I paid around £1.49 for this box and will eat it until it's gone because while it's not the best cereal in the world, it's certainly not the worst either. However I won't buy this again as you can get much better quality for a few pence more by buying either Sainbury's own brand fibre cereal or even a small box of Kellogg's.
I found the Morrisons Fruit & Fibre to be filling enough, I ate mine at 7am and it filled me up until lunchtime which is great as it meant I wasn't reaching for the biscuit tin by 11am and could wait for my lunch. Because fibre gives you energy slowly it's best to drink plenty of water after eating this cereal as the water will swell the fibre in your tummy and make you feel fuller for longer, this works too as after eating any of these fibre cereals if you start feeling peckish an hour later then a small glass of water is usually all you need to help yourself feel full again.
Each 30g bowl of Morrisons Fruit & Fibre contains 170 calories and 2.5g of saturated fat, from memory this is about the same as other cereals of this nature with most of the calories coming from the huge amount of sugars that supermarkets seem to pack these so called healthy cereals with.
Summary: This is one item I'll carry on buying the big brand name.
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