“ Type: Cereal „
When I took my first trip to America as a little girl, my taste buds were introduced to the sweet cinnamon flavour which accompanies many an American doughnut or bun. Now a couple of decades later, I still have a love affair with cinnamon and will regularly look out for it as an ingredient. When Cinnamon Grahams were first introduced a few years ago, I knew that they would be one of my favourite cereals before I had even opened a box. Now several years on they still remain a firm favourite and I am slightly embarrassed to admit the extent of my cinnamon addiction which now numbers three boxes of what are now called "Curiously Cinnamon" cereal in my kitchen cupboard.
The packaging for this particular product is very colourful and this makes this cereal particularly apt for the children's market in my opinion. The box is predominantly bright orange in colour and is divided in two halves with a large purple banner which states that these are "Curiously Cinnamon" and "crave those crazy squares". Accompanying the text are a number of square characters alongside two squares that feature cheery faces and incredibly long tongues. Although quite childish, I have to admit to liking the presentation of this product as it certainly stands out in my kitchen cupboard next to its less appealing Weetabix and All Bran neighbours.
On the top of the box we are told that these squares contain whole grain guaranteed by the makers Nestle together with the calorie, fat and sugar content within a 30g serving. Although I have quite a sweet tooth, it is still important to me that there is a certain amount of goodness in the cereal I eat. Turning the box over I am told that this cereal contains a number of vitamins and minerals which include niacin, vitamin C and B6, folic acid, riboflavin, calcium, iron and thiamine. The daily allowance figures for this particular cereal are not too bad in my opinion for such a sweet cereal. A 30g bowl contains 127 calories making up 6% of my daily calorie allowance, whilst they also contain 7.4g of sugar and 3g of fat.
The box is easily opened via a flap at the top and this flap has a notched section to sit in when the box is closed, which is great in my opinion as it means the ingredients are kept fresher for longer. Inside the box the cereal is nestled inside a white plastic bag and I am always disappointed with the small amount of cereal inside the bag as it always seems to be only half fill, making the size of the box seem a little misleading. If marks were awarded for looks and smell of the cereal than these Cinnamon Grahams would come out trumps. Each square of ceral looks lightly toasted and has a light brown colour together with a darker brown swirl of cinnamon. The squares probably measure around 1.5cm square and this ensures that they are the perfect size for snacking. It is the smell of these beauties that always keeps me coming back for more. They smell sweet and cinnamon and really get my mouth watering in the morning which is quite unusual for me as I don't particularly like eating breakfast.
Smell and looks aside, the taste of these squares is quite lovely and really suits my sweet taste buds. The taste is very sweet with a very noticeable trace of cinnamon and the accompanying crunch makes these a very tasty cereal in my opinion. I personally like to pour a good sized hill of cereal into my empty breakfast bowl and then pour in a small amount of milk. As these squares have a tendency to get soft quite quickly when they come into contact with milk I try and pour less milk in to ensure that they stay crunchier for longer. As the milk is poured a nice little river of cinnamon dust is created in the white liquid and this ensures that the milk also tastes sweet and cinnamon when all the squares have gone.
As a daily cereal, I have to admit to loving these little squares and a box never lasts long in our house as a result. They are tasty, full of flavour and have a nice crunch to them. It one negative point had to be made, I would have to say that the size of these squares can make them a little messy to eat at times, particularly when I take a large spoonful and end up with a couple of squares bouncing off the spoon and splashing milk over the table. But this negative is probably more down to my greedy eating habits than anything else.
This cereal comes in a box of 375g which is generally sufficient to last me around 5 days but it would be nice to have the option of a larger box. A 375g box currently costs around £2.50 which I consider expensive, however Sainsbury's are currently selling them on offer as two for £4.
All in all, I love these squares and I think this review demonstrates this. As a result they score an excellent five stars from me.
Thanks for reading! x
First of all, despite the fact that previous reviewers have probably shed a lot of light on this situation, I would just like to point out that both the name and the picture for this product on dooyoo is outdated; `cinnamon Grahams` technically does not exist anymore as it has been renamed 'Curiously Cinnamon' by the company Nestle withbrand new packaging and everything. So if you are wondering why Cinnamon Grahams are nowhere to be found in your local supermarket, that is why.
Anyway, on to the review.
Curiously Cinnamon is possibly one of my favourite cereals of all time because of its distinctive cinnamon taste and the fact that it is simply quite delicious. Recently, Tesco held a promotion selling a BIG 565g pack of this for only two pounds which I thought was a great offer since their slightly smaller packs are currently selling for over two pounds. However I think that this promotion has now ended as it has now returned to its average prive of over three pounds. Well, it was a good bargain while it lasted. But in terms of RRP, this cereal is pretty much average in comparison to the other Kelloggs and Nestle ones available, and considering that this tastes much better than a great deal of them, I think that it is well priced.
This cereal is packaged in its normal plastic sack which you can roll up after use to retain freshness. The cardboard box containing this is rather brigh and eye catching with orange and purple being its main colours and the slogan 'crave those crazy squares'. The whole packaging has a rather crazy theme to it, with swirling patterns and faces attached onto the separate cinnamon squares. I do think that I prefer the old design for the initial Cinnamon Grahams, but there is no doubt that this is an interesting and distinctive cereal box for your kitchen shelf.
The taste of Curiously Cinnamon is lovely, with its cinnamon taste standing out. the squares are quite thin which emphasises the unique flavour. It is truly a change from your boring everyday muesli. However I must admit that this is very sweet, for a cereal anyway, especially when you come closer to finishing the packet. Of course, I like this as I have quite a sweet tooth, but I don't know if that much sugar so early in the morning is such a great idea. You might end up being quite hyperactive! This does have a bit of an aftertaste to it but it is not that bad.
Curiously Cinnamon is great with milk as it helps to tone down the sugary taste a little, but admittedly it does start to become soggy quite quickly. However, if there is a packet available on my shelf it is far too tempting to simply eat it out of a bowl- dry. That way it retains its full crispness and flavour, and it makes a great snack! I actually find myself using them as an alternative to crisps from time to time and I would like to think that this is a slightly healthier option.
Nestle have also introduced in addition to this their 'Curiously Strawberry' cereal which I have not as of yet tried but look foward to especially if it is as nice as its cinnamony relative.
Altogether I would highly recommend this Curiously Cinnamon cereal as it is delicious and a welcome change from your normal every day cereals. It is quite well priced even if you are not able to find it on promotion and if this cereal is available, I do not think there is much point in selecting anything else, to be honest. This is tasty and altogether good value for money and therefore I would rate thi product with 5 out of 5 stars.
PRICE: Currently £2.08 @ my local Sainsbury's (per box)
NUTRITIONAL INFORMATION (per 30g serving with 125 mlls semi-skimmed milk):-
Calories: 184 (776 kj)
(of which sugars - 15.9g)
(of which saturates - 2.3g)
Salt equivalent: 0.5g
Also contains vitamins C, B1, B2, Niacin, B6, Folic Acid, B12, Pantothenic acid)
Whole grain wheat flour, rice flour, sugar, vegetable oil, maize starch, dextrose, glucose syrup, maltodextrin, salt, cinnamon, trisodium phosphate, soya lecithin, caramel, annatto, tocopherols, Vitamins (as listed above), calcium carbonate, iron
Suitable for vegetarians
May contain milk and nuts
Nestle Curiously Cinnamon is a cereal which has been around for quite a few years, and has undergone a couple of name changes. When I first started buying the product, it was called Cinnamon Grahams - as can be seen in the picture above. (NB: Athough the name is different, it is exactly the same product).
They come in an ordinary cereal box which is orange in colour , with some crazy animated pieces of the cereal on the front, sticking their tongues out and with eyes wide in expectancy. The sides and back of the box show nutritional information, ingredients, serving suggestions, storage instructions and the manufacturer's contact details.
Nestle Curiously Cinnamon isn't the cheapest cereal to buy. I have been periodically enjoying this product ever since it first appeared on our supermarket shelves, but in recent years it has become something I just buy occasionally, for a treat, due to it being more expensive than I'd like and me now not as rich as I used to be.
A few days ago I managed to buy two boxes in my local Sainsbury's on a BOGOF offer, so in this instance, I have value for money.
On opening a new pack of Nestle Curiously Cinnamon, you are greeted with quite strong whiff of cinnamon. The cereal inside comes in the form of little flat squares, which are white but a liberal dusting of cinnamon gives the product a very definite brownish tinge. In fact, it doesn't look all that appetising or exciting.
When poured into a glass or china bowl, the cereal makes a nice, light, tinkling sound which I find quite appealing as there's something delicate about it and the first time I sampled the product, it made me feel as though what I was about to eat would be rather nice. The tinkly sound more than made up for the rather dull appearance of the cereal.
Once the milk is added, the little flat squares of cereal rise to the top, and some of the fine dust of cinnamon becomes detached, turning the milk brown. That isn't a problem for me, but it may put some people off.
The taste test for me is always something rather special. The cereal squares are light, crispy and wispy, with a very gentle crunch to them. As soon as you begin to chew, quite a strong taste of cinnamon bursts forth. That's not such a good thing for anyone who dislikes cinnamon, but it happens to be one of my favourite flavours, so I love it.
When really getting stuck into a huge bowl of Nestle Curiously Cinnamon, there is a strange (nicely so!) feature to it, in that the added milk aside, the cereal pieces seem to have a milky texture and taste (under the cinnamon) all of their own. It is difficult to put into words exactly what I mean, but it tastes as if something milky, or even creamy, has been used in the recipe. Of course, it could also simply be what all the ingredients just happen to taste like when combined.
Because Nestle Curiously Cinnamon has such a light texture, it is easy to eat, and I find I can scoff a large serving of it far too quickly. It also isn't as filling as something like Shredded Wheat, porridge, Weetabix or muesli preparations, so if you have a large appetite, a standard-sized serving may not satisfy your needs. Because far less chewing and munching is required than is for most other cereals, due to its lightness, it takes less time to eat, so the product gives the impression of staying crisp until the end, with a very low 'sog' factor.
I'm the sort of person who eats cereal late at night rather than for breakfast, and I find Nestle Curiously Cinnamon is ideal, because it fills me up to the point where it cures any hunger pangs, so saves me from having to wake up and raid the fridge at 3:30am! Also, the cereal's lightness doesn't bloat me, thus allowing me to have a decent night's sleep.
I'd highly recommend Nestle Curiously Cinnamon, as I love it. The only problems I can see are that it is rather expensive, so perhaps might not be a regular item on the shopping list of anybody who is on a low income unless you can take advantage of any BOGOF offers, as I did recently. Of course, if you are a person who loathes cinnamon, then this definitely isn't a cereal you'd like, as such is the overriding - well, the only - flavour. A couple of friends have told me that although they like the cinnamon, they find it has a slightly greasy feel to it, but I can't say I've noticed such myself.
Despite being fairly high in calories for what it is, this product is nonetheless nutritious, as it contains a lot of vitamins and is high in iron and calcium. OK, maybe it's not ideal that the vitamins come in the form of additives, but at least they are present.
Off to have a large bowl of right now!
Thanks for reading!
~~ Also published on Ciao under my CelticSoulSister user name ~~
Nestle Curiously Cinnamon
Nutritional Info (30g serving) :
- Calories = 124 (6%)
- Sugars -9.8g (11%)
- Fat - 3.0g (4%)
- Saturates - 1.1g (6%)
- Salt - 0.4g (6%)
Description - Curiously Cinnamon' is a sweet tasting cereal with square-shaped cinnamon bites.
Taste - Curiously Cinnamon has a very sweet, tingly, exiting taste and as the name hints at, there are many ways to describe the taste. One word does however justify the taste perfectly, "delicious", and is one of the main reasons why Curiously Cinnamon is one of my favourite cereals.
Healthiness - The high sugar content (9.8g) is expected in such a sweet-tasting cereal, and is lower than most of the popular chocolate cereal offerings. The low calories, fat and saturated fat all add to the benefits of having a bowl of 'Curiously Cinnamon' for your morning breakfast.
Extra Info - 'Curiously Cinnamon' was formerly known as 'Cinnamon Grahams' for many years, although was changed over the last couple of year. Despite the change in brand, the taste is still the same and as delicious as ever.
Summary: Curiously Cinnamon has a delicious, sweet, exiting cinnamon taste than will make breakfast more interesting. Low calories, fat and saturated fat help to make up for the high sugar content. Curiously Cinnamon is one my favourite cereals because it offers a unique, taste experience from any other cereals out on the market, and isn't just a standard identikit cereal where you could find many different brands of the same type cereal. For this reason, and the reasons above, I give it an impressive 9/10.
Curiously cinnamon is an old childhood favourite cereal which has been through a few name changes to get to where it is today. I remember it as cinnamon toasts and cinnamon grahams before it became curiously cinnamon. The latest name is actually my least favourite but hey.
This cereal is what I think of as a weekend cereal, it is very sweet and sugary and should really be for weekends, not for every day. The small size of the boxes (375g) and the price (about £2) also confirms this weekend theory.
The cereal is small squares of a crunchy cereal thing which are covered in very fine sugar and cinnamon. The squares also each have darker designs like swirls and stripes on them but to be honest I'm not too sure why. It comes in a silver foil bag inside the box which I think is to keep the cereal fresh, I guess it does do that but in my house the cereal doesn't really seem to last long enough to trial this theory!!
The box itself is a bright orange colour so it is easy to see on the shelf. Like I said i am not a fan of the new name but hey, this is plastered all over the front of the box, and then there are big pictures of the cereal pieces with silly goggle eyes and things on the front too. There are some of these on the back too and the message, "crave those crazy squares". I don't really like the box, I think it looks very low budget and wierd but at least it is easy to find on the shelf.
As the cereal are by Nestle, there is the green whole grain nestle banner on the cereal suggesting they are slightly healthier than if they didn't, but also it comes with a Nestle box tops for schools token which you can rip off and I think it gets free books for your school. (Sorry, my sister the teacher has already taken the one from this box!)
So like I said, these aren't too healthy and maybe should be kept for the weekend, per 100g of dry cereal is over 400 calories which is quite high but in a 30g bowl with 125ml of milk, there are 184 calories (but let's be honest, who ever has only 30g!?!) Another good thing though - they are vegetarian and they are, like most cereals, fortified with vitamins!
I like to eat these with milk, makes it go all cinnamon-y and sweet, or I like to just have a few as a snack dry, they are really tasty and I think they might actually taste better dry to be honest, but obviously that's a bit less breakfast-y!
My daughter loves her variety packs of cereal as she loves being in charge and choosing what she wants for breakfast. I normally purchase the Kellogg's variety pack but unfortunately one day our local store didn't have any left so I had no choice but to purchase the nestle ones instead. After my daughter seen an orange attractive box called curiously cinnamon (the new name for cinnamon grahams) she decided she wanted those ones that day. After one taste she realised she didn't like them at all so I decided to have hers instead of them going to waste.
I had never tasted curiously cinnamon before and I loved them after the first bite. Curiously cinnamon is basically toasted cinnamon flavoured squares. They are sweet yet a tad bit tangy and very crunchy although once in your mouth they melt almost immediately.
Curiously cinnamon is now my favourite cereal it is packed full of flavour and is also made from whole grains and contains essential vitamins and minerals.
Each 30g serving contains:
You can buy a big box of this cereal for about £2.00 but i would advise that it can be hard to find. I get mine from sainsburys stores.
This cereal is ideal for breakfast although I do eat it on a night time too if I get a little peckish. The flavour is hard to describe exactly until you have tested these but the cinnamon flavouring is very strong. I would definitely recommend these to cinnamon lovers.
I've loved these cereals for years, ever since they were first called Golden Grahams . The name has changed a couple of times, first to Cinnamon Grahams, and now to Curiously Cinnamon, but flavourwise, the cereal hasn't changed much at all .
The cereal are small , bubbled squares made of whole wheat and rice, toasted to a lovely golden brown colour and then coated with cinnamon and sugar . The cinnamon adds a lovely colour to the cereal too, and when milk is added, you can see flecks of cinnamon floating in it .
The texture of the cereal is brilliant, especially as it stays crispy and crunchy even after milk is added to it . The cinnamon coating leaves a slightly powdery, and , sad to say, slightly greasy feel in the mouth, but tastes wonderful, sweet, fresh, and very flavoursome . I find a bowl of this quite satisfying, but I often do end up eating more than one bowl since I love the flavour so much .
This costs a little over £2 for a 375g box, which isn't too bad compared to other cereals - except that it doesn't last long in our house. My daughter and I both enjoy it so much that we just help ourselves to a bowl as a snack every so often . Per 30g serving there are 5g of fat and 184 calories and a huge 15.7g of sugar .
This cereal is delicious, but given the nutritional info, it is definitely one best saved for an occasional treat, and not one to keep in the house regularly . 2 stars off, one for the outrageous amount of sugar, and one for the slight greasy taste these leave in the mouth.
This breakfast cereal by Nestle is now called 'Curiously Cinnamon' although the cereal's style and ingredients has remained the same since they were known as 'Cinnamon Grahams'. The former name never quite worked for me. 'Golden Grahams' had the benefit of alliteration but 'Cinnamon Grahams' sounded a little odd!
The cereal is available to buy in 375g boxes. This is a small to medium sized box. The cereal is contained in a foil packet inside which helps maintain extra freshness. All information about the product is printed on the packet. The ingredients comprise of 48 percent cereal grains (whole grain wheat flour and rice flour) followed by sugar and also include cinnamon, cinnamon flavouring and added colours.
The cereal is fortified with vitamins and minerals and the amount supplied is detailed in the nutritional values. A 30g bowl of cereal with skimmed milk provides 184 calories and 5.0 grams of fat.
The cereal is comprised of small wafer-like squares. These are covered in a podwery coating of cinnamon flavouring and fine grain white sugar. The cereal squares are lightly toasted and have strange toffee brown etchings over their surface - kind of like ancient cave drawing patterns! The squares are light in weight and have a gentle snappy crunch to them but melt quickly when put in the mouth. The powdery coating is very thick and intense and the cereal is rather smothered just like sugar coated jelly sweets are. The sugar-cinnamon blend is fine and dissolves in your mouth or in milk so there is no grainy or dry, powdery texture. The brand promote eating these as a dry snack too. If you eat the cereal dry though expect to get your fingers covered in this sugary, sticky mix.
The taste of these dry is predominantly of sweetness, followed by the warm, distinctive cinnamon flavour and then the rich earthy flavour of the toasted cereal sqaures. When consumed as a breakfast cereal with milk the flavour is barely diluted and the crispiness of the squares remains the same. The milk surface turns into a speckled brown - like an eggshell effect. I find the cereal squares to be quite light as they dissolve rapidly and I always need a big bowlful to satisfy my appetite. They have a really strong, enticing aroma too - kind of like freshly baked biscuits.
To enjoy these it is vital you like the flavour of cinnamon for the strength of the flavour here is quite strong. You should also not mind your cereal being a bit unhealthy and a danger to teeth (!) - the sugar content is very high here. As far as flavour goes though I find these delicious. So scrumptious, infact, that I can just about forgive the abundance of sugar in them. They are satisfying provided you fill your bowl with a bit more than you think you would normally eat. They are also something you can pick at any time of the day.
The cereal is available at supermarkets and usually has a high price tag compared to other cereals in the same volume.
This cereal isn't called Cinnamon Grahams anymore, it's called Curiously Cinnamon and is my fave cereal EVER because it's so sweet and yummy and cinnamon tasting.
You get loads of crunchy little squares in the box that are made of wholegrain and flavoured with cinnamon and sugar. The main taste is cinnamon and I love cinnamon so this is my idea of the perfect cereal but my dad reckons cereal is a stupid thing to put cinnamon on because it's too strong for in the morning. The taste of this cereal is absolutely gorgeous and it's deffo the best tasting cereal you can buy. It's weird I suppose for a breakfast cereal to be so strongly flavoured in cinnamon but it goes so good with the light texture of the cereal that it's addicting and when there's a box in the kitchen I eat them every morning for breakfast and sometimes at night as well! It's proper sweet so maybe you won't be too mad on it first thing in the morning but I bet if you try it later in the day you'll think it's as good as I do.
I love it though and think the way it stays so crispy even in the milk is wicked. The taste of the cinnamon gets into the milk as well and that makes it taste sooooo yummy so even when you've ate all the cereal you can still enjoy the flavour by drinking the milk out of the bowl!
The only problem is that this cereal isn't very filling so when you've eaten it it will leave you feeling satisfied for a bit but then an hour later you'll feel hungry again so it's not much good if you're looking for a breakfast that's going to keep you going until lunchtime. I reckon part of that is because the cereal is very sweet so you feel like you've eaten something very filling but then as soon as the aftertaste goes you'll find you're hungry again and that's not good because I prefer a filling breakfast so I haven't got to eat again for a bit.
It's expensive compared to other cereals and this box cost £2.06 for 375g and it seems even more dear because a box doesn't last very long even if you eat it just for breakfast once a day.
I haven't bought Cinnamon Grahams for some time so wasn't aware of the fact that they have now changed their name to Curiously Cinnamon, which in my opinion is a bizarre name for a breakfast cereal and doesn't even sound right! "Nan, can I have some Curiously Cinnamon?" just sounds ridiculous, doesn't it?
These are an absolutely delicious cereal, in spite of it's silly name. Curiously Cinnamon are small squares of cereal (whole wheat and rice according to the box) that have been toasted and then coated in a delicious cinnamon and sugar mixture.
It's the texture of the cereal that I enjoy so much because the cereal squares are fairly thin so they are light and crispy even after adding the milk. They do soften in the milk, of course, but they still retain a slight crunch that I find absolutely delightful.
The cinnamon flavour is just right in my opinion, it's been mixed with sugar to give a sweeter version of the spice and I personally think it goes beautifully with the crispy squares. Curiously Cinnamon have got a very strange flavour in that it's almost impossible to describe it adequately. I can taste the cinnamon rather strongly and this is definitely the overriding flavour in the cereal, although it doesn't completely mask the delicious taste of the toasted cereal.
I love the powdery sensation of the cinnamon/sugar coating, it tastes delicious and feels wonderful as I eat the cereal. The powder also obviously comes off the cereal and mixes in with the milk to give you what is basically a thin, sweet cinnamon flavoured milkshake - almost!
The only thing that lets this cereal down for me is the price and the fact that you don't really get a lot for your money. I paid £2.07 for this 375g box which may not sound terribly expensive but when I tell you that the box lasted for just two days then I'm sure you'll agree that this is not good value for money at all. No, I didn't eat them all myself (although I could have!) but my two older granddaughter's were staying and on the third morning when I went to do myself a bowl there were no more than five squares sitting in the box!
This is presumably due to the moreish-ness of the cereal because it really is very addictive once you start eating it - although I do curse the selfishness of the girls' sometimes, regardless!
Nestle have now renamed these curiously cinnamon for some reason; cinnamon grahams may have been a rubbish name for a cereal but I really don't think the new one is much of an improvement. The pack design is much the same apart from the name though and there is still a picture of the product on the front which is representative of the contents.
As with other Nestle cereals they are billed as whole grain guaranteed but I think the health benefits are a bit dubious - a 30g serving provides 11% of an adult's daily requirement of sugar and whoever has only a 30g serving apart from a dieter? My children probably have twice this amount and as they are not adults it is quite alarming that they are consuming probably a quarter of the amount of sugar they should have in a day at one early morning sitting. On a more positive note they are fortified with iron, C and B vitamins and other minerals so they are not all bad.
They do unsurprisingly taste extremely sweet and strongly of cinnamon so I can understand how they like them so much. They do need to be eaten fairly swiftly after adding milk as they lose their crunch and take on the consistency of wet cardboard after a while.
They are not a very cheap cereal and this latest 375g box cost me £2.07 which will perhaps stretch to 8 bowls full. They seem rarely to be on special offer or come in bigger, better value boxes but when they are I need to stock up because they are a big hit in this house.
Instructions: Pour Cinnamon Grahams into bowl, add milk, scoff.
Experience: Eating Cinnamon Grahams is quite a taste explosion. They are not a 'hot' cinnamon like Big Red chewing gum (if you can even still get it over here), more of a highly fragrant, sweet taste. Cinnamon Grahams will be too sweet for some people, but they keep their crunch quite well in the time that it takes to eat a bowl, and leave the milk flavoured with cinnamon too.
If you like cinnamon, this is a fantastic cereal, but the taste is inescapeable if you don't. Because I do like it, I am just as likely to be found eating Cinnamon Grahams dry out of the box because they are like very sweet, cinnamony wafers.
Despite being brittle, they tend to travel quite well; there has not been a lot of cereal-dust in the bottom of boxes that I have had, so there is not a lot of waste (I am a crunchy cereal fan and cannot abide cereal flotsam and jetsam).
At £2.07 for 375g at Sainsburys, they don't stack up too well against Shreddies (£1.96 for 500g), but they are well worth it for an occasional treat!
Cinnamon Grahams, now known as Curiously Cinnamon in the United Kingdom is a brand of cereal produced by Nestle and General Mills. First produced in 1984, the cereal consists of little, tiny toasted squares of rice and wheat covered in sugary, cinnamon goodness! They are designed with a swirl on the squares to represent the cinnamon element. The cereal used to be advertised alongside Golden Grahams which were also nice but didn't quite match Cinnamon Grahams as some were really hard and it didn't have that cinnamon edge.
Cinnamon Grahams were rebranded fairly recently to the new name of Curiously Cinnamon which was a bit random. My personal belief is Nestle were trying to seperate Cinnamon Grahams from Golden Grahams and go with promotion that attracted a younger and more vibrant market. Or it could be as simple as Graham not owning the cereal anymore! Forgive me if i still refer to them as Cinnamon Grahams because the rebranding has been fairly quiet and irrelevant. They are currently going with the slogan, 'Crave those crazy squares'.
I first tried Cinnamon Grahams when I was very young and since then it has always been my favourite cereal. I crave the cinnamon and sugary taste with or without milk. I sometimes find myself just grabbing the box, taking it to my room and just eating them straight out of it. Classy I know. They blend with the milk really well making them a great breakfast cereal and they taste superb on their own as well. However, without milk you are looking at some sugary and crummy hands. I love to lick the cinnamon off the more sugary side once the cereal is in my mouth and it gives off a fantastic taste with the cinnamon, sugar and toasted square mix.
A thirty gram serving contains 124 calories, 9.8 grams of sugar and 3 grams of fat where a third of it saturates. So clearly Curiously Cinnamon isn't the most healthy cereal but it has such an addictive taste I can't help having it when I can for breakfast and snacks.
On Nestle's website they open with,
'Toasted cinnamon flavoured squares packed with so much flavour the taste is indescribable!'
Well I would say it tastes a lot like cinnamon, but I can definately see where they are coming from!
Curiously Cinnamon used to be known under the name of 'Cinnamon Grahams' and the cereal has been around since 1984. The cereal has had a few slogans over the years including 'The taste you can see' and 'Crave those crazy squares'.
The cereal is provided in a cardboard box which is orange with a big blurb about the product and the usual nutritional information, ingredients etc. While I'm sure the box is designed to be eye catching (like most packaging) it's really not and unless I look hard it's easy to miss and when I searched for a few months (when the name changed last year) I just couldn't find these anywhere even though my local Tesco does sell them.
The pieces of cereal are toasted squares of wheat & rice with sugar and cinnamon. The individual squares have a little swirl on them (designed to look like a swirl of cinnamon no doubt) and these squares do have a delicious crunch to them with a nice, strong cinnamon flavour to them. The cinnamon flavour transfers to any milk poured over the squares and this gives delicious cinnamon milk when you've eaten all your cereal. I love this part almost as much as the cereal itself and I don't usually like milk!
The main downside is the price, currently £2.07 for a 375g box from Tesco. I do think this is very expensive for cereal so I tend to see this particular one as a treat to have now and again rather than my daily bowl of cereal.
The squares are incredibly moreish and when I have these in the house I often find myself enjoying these dry as a snack or just with milk for my lunch or dinner. The cinnamon really is my favourite part of these and unfortunately (for me!) there is nothing cheaper available that rivals these.
One serving (30g) with 125ml of semi-skimmed milk contains 184 calories, 5.0g of fat and 15.7g of sugars. It also contains 19% of your RDA of wholegrain which is great as I always try and boost my wholegrain intake wherever possible.
I am going to rate this cereal 4/5 as the price is the only downside to me and I would like to buy this more often but I just can't justify £2 for such a small amount of cereal that can last me under a week!
I am a great believer in having breakfast to start your day and I will not allow my children to go to school on an empty stomach. I do, however, shy away from the fancier (and usually more expensive) breakfast cereals in favour of plain and old fashioned cereals such as Weetabix, Cornflakes, and Porridge.
From time to time, though, I pick up a box of something "interesting" as a treat......often to coincide with a holiday, or a birthday.....or to coincide with BOGOF offers in the supermarket!
Recently, we were lucky enough to go to Wembley Stadium to see Take That in concert. Outside the arena, people were handing out individual boxes of cereal. Never one to turn down a freebie, we walked past these guys several times, and ended up with a couple of dozen boxes of "Curiously Cinnamon" - formerly known as Cinnamon Grahams. I don't know why they changed the name - unless they had a fall out with Graham....but I suppose that would be a story for another day.....
Anyway, we have been happily munching our way through these freebies, and now that I have reached the last box, I feel qualified enough to review them!
Made by Nestle, these are in a bright orange box, with the recognisable "Whole Grain Guaranteed" banner across the top. This, I feel, is a little misleading. Although I do not dispute the existence of whole grain in this packet, one serving only makes up 1/6 of the daily requirement of whole grain.....and that is quite a lot of additional whole grain that you have still got to find before bedtime.
Anyway, Nestle ask on the packet "How would you describe the indescribable taste". Intriguing, huh? It also says "What am I? sweet, but tangy, sumptuous yet light, crunchy but mouth meltingly tasty".....luring you in to discover for yourself what on earth these curious bits of cereal could taste like.
Well, the name is a bit of a give away really, isn't it? Rather than "indescribable" I would say they are "cinnamony". I thought it was obvious? I can't quite understand what the marketing people were talking about on the packet - perhaps it is just that they have never tasted this cereal for themselves!
The cereal is formed into little squares, about half an inch square, of wheat and rice, which are toasted to make them crunchy. They are then coated in sugar and cinnamon to give them the distinctive taste that is far from "indescribable"! You can smell the cinnamon as soon as you open the packet, and you can very definitely see it coating the cereal squares.
Served with cold milk (skimmed for me, semi-skimmed for the kids) these squares stay crunchy while you work your way through a bowl sized serving. They don't go soft and soggy too quickly, so you have no need to wolf down your breakfast - you can take your time (oh, if only I HAD time!) to enjoy your cereal with all it's crunch intact. The excess cinnamon dust works its way off the cereal into your milk, so you can visibly see the spice floating about on the milk, making the milk (always the boring part) less boring!
I have a sweet tooth, and there is certainly no need to add sugar to a bowl of Curiously Cinnamon, but those without a sweet tooth, might actually find these a bit too sweet for their liking.
Would I buy these again? Yes, if on offer.....just because they taste nice - wholegrain claims aside, these were a nice change for us. I wouldn't buy them often, and I wouldn't be disappointed if they did not make an appearance on the supermarket shelf, but at the right price, as a bit of a holiday treat, I would be tempted to put them in my trolley, and that will have to do!
We also ate some of these straight out of the box, whilst at Wembley, and they made a nice alternative to overpriced crisps from the stadium kiosks. You could put a handful of these into a plastic tub as a packed lunch sweet treat for a change if you need an alternative to Penguin bars!
Nutritional info for those who want it:
30grams (an individual box sized portion) will give you 124 calories and 1.1g of saturated fat. It also contains wheat and may contain nut and milk traces. It does not appear to contain hydrogenated vegetable oils.