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Sainsbury's Wholegrain Fruit & Fibre Cereal

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7 Reviews

Brand: Sainsbury's / Type: Cereal

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    7 Reviews
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      14.03.2014 01:05
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      A poor cereal

      I have being doing a lot of my weekly shop in Sainsbury's as I was sent some vouchers by them to use over a couple of weeks. This week when I did my shop I needed some cereal, as my husband I very often have a small bowl of cereal as a 'supper' in the evening and since I regularly buy the Tesco version of Fruit and Fibre which my husband and I both love, I thought I would try the Sainsbury's version. A couple of spoonfuls made me regret my decision to purchase this and after having two small bowlfuls over a couple of nights, I didn't want any more. My husband, the human 'bin' has been left to finish the rest, but even he agree it wasn't good. I paid around £1.50 for this box, the smaller of the two sized boxes I saw on the shelf thank goodness. As you would expect this cereal is high in fibre but also fortified with vitamins and iron. Looking at the picture on the front of the box, you would expect that you would be getting plenty of banana chips, and big plump raisins. Not so, in the couple of bowls that I had, I never got one banana chip and a handful of small puny raisins. It didn't really feel like the word 'fruit' should be in the title of the cereal. This is the complete opposite of the Tesco version which is full of 'fruit' and in fact the banana chips are huge as are the bits of coconut and raisins. It really makes it seem like the Kellogg's version of 'fruit and fibre'. I realise this is a wholegrain cereal but I find the actual flakes themselves to taste quite gritty and bland, totally different from the Tesco version I adore. I really found it hard to eat these flakes, and didn't want to go down the road of adding sugar either, so at times it felt that I was chewing cardboard. Plenty of times I have had the Tesco fruit and fibre for supper and ended up having a little more, as it is just delicious. In my view, there is nothing to entice to me to purchase this cereal again and I will be avoiding at all costs next tim.

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        07.06.2010 19:11
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        a good cereal

        Breakfast is the most important meal of the day, don't miss out on breakfast!! I have tried lots of different cereals in my time and one that I really liked, and liked the price of as well as the taste, was this one. It is Sainsbury's Wholegrain Fruit & Fibre Cereal, and costs about £1.50 from Sainsburys (obviously!!) which is much cheaper than most cereals they try and get you to buy these days, for example Special K which is delicious but usually robs you of about £3, which for a breakfast cereal that in our kitchen will only last about four days, is extortionate. Well anyway enough of my ranting and on to the cereal itself. The reason we chose to buy this is because we always believe you should try and fit as much fibre into your diet as you can. Actually I think eating lots of fibre is one of the best ways to lose weight so thats why I always try and eat as much as I can. I won't go into the gory details of why its good for you to eat fibre, this is a food review and I don't want to put you off eating! So, moving on to the taste. I think this tastes really good, actually. It is much nicer than the same kind of fruit and fibre cereal that Sainsbury's do in their Basics range. The banana chips have a bit more flavour and a tougher texture to them, which is a good thing don't get me wrong. And the raisins are better because they don't stick together unlike with some other cereals (there is nothing worse than a big lump of raisins all stuck together being on your spoon when you only wanted one or two!) And also becuase this is wholemeal it is really healthy. And a bargain compared to some cereals, so what's not to like? Recommended :)

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          22.02.2010 16:06
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          will be buying this cereal again.

          Sainsburys wholegrain fruit and fibre.Cereal. I have started having a breakfast cereal in the mornings and have descovered this big box for a mere £1.45p from my local sainsbury;s store. This comes in another colour now its now purple with little spoonfuls of the cereal shown, on the front of the box, which is easy to open just pull apart the lid to reveal a white plastic bag inside which is sealed at the ends and once openned it will close only by rolling the top of the bag back down. The box contains 750 grams of this cereal, and the flakes are wholegrain wheat flakes, with the added addition of raisins, coconut chips, banana, apple and hazelnuts. Once poured out they are served with a little milk over them, and im naughty but like a little sugar on them too. I liked the crispness of the flakes, and was feeling good thinking that they were flakes of wholegrain wheat which made me feel that i was eating healthily, for breakfast for a change. I liked the fact that they were high in fibre, which is a good thing for me to eat, and were fortified with vitamins and irons, and containing wholegrain. The raisins were of quite a good size and the banana,and apple pieces were dried but tasted pleasant to the taste, and the hazelnuts were all good quality too. These are suitable for vegetarians too, and are good because they contain 0.75grams of salt per 100grams, which is apparently lower than the average target set for cereals by the (food standards agency for 2010) so thats a good thing to know. The box is recyclable too and it does make a point on the back of the box of saying that if every customer recycled their cereal box, 750 tonnes of carboard could be reused, thats incidentally the equivelent to 101 double decker buses, which is a hudge saving for the environment. Also the inner bag is recyclable too. Apparently as stated also on the box people with a healthy heart tend to eat more wholegrain foods as part of a healthy lifestyle. Fibre also helps to maintain a healthy digestive system too. This cereal also helps to maintain a healthy body. And helps to maintain healthy blood and cells, during early pregnancy. This cereal is also fortified with vitamins and iron, iron helps to maintain healthy blood too, as stated on the side of the box. Ingredients********** Wheat flakes, Dried Fruit and Nut Mix (32 percent) Niacin Iron, Pantothenic Acid (B5) Thiamin (B1) Riboflavin (B2) Vitamin B6 Folic Acid, Vitamin D, Vitamin B12. Wheat Flakes, contain wholegrain Wheat (69percent) Sugar Barley Malt Extract and Salt. All in all I found this a quite nice tasting cereal and I will definitely be buying this again, because fibre is the one thing my body needs and the only way I can eat flakes of wholegrain is with the added goodness of bits of nuts and pieces of fruit too, as I would find it a bit bland eating it by itself. This way I would eat a bowl of this happily every morning. They tasted really nice and I did find that they helped my digestive system too. I would recommend them too as great value for money.

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          02.03.2009 12:03
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          Stock up!

          This is a relativly cheap cereal which is under £2 for a large box and contains wholegrain flakes, dried apples, dried banana chips, raisins and coconut chips. I'm not someone who has traditionally eaten cereal for breakfast, although if I buy one I tend to have a different one everytime. However I have found this cereal, now in a purple box, has become a real staple for me since I've been pregnant. I have this in the evening more than I do in the morning but have found it really positive for getting both wholegrain fibre which I need to try to keep high, but also dried fruit which goes towards 1 a day. I've also added some dried apricots to add a bit of extra moisure and different flavours. It also helps me get enough calcium for the baby, which is important. The really important thing in this kind of cereal I think is that the flakes are easy to eat and not sharp or too big and that there is enough fruit to have a bit in each mouthful to make it tasty and avoid the need to add sugar without there being just too much. This cereal really delivers that. I will say that I am comparing it to two similar but far more expensive products- Kellogg's Fruit and Fibre (the flakes were larger and harder, so I liked it less) and Dorset Cereals (these were too fruity for me). Also, the cardboard box is made from mainly recycled cardboard and we are able to recycle the cardboard kerbside at home and the bag in Sainsburys store freely when we have finished. I really like this cereal, give it a try. I think I'll carry on after the baby is born for continuing a good diet.

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            15.11.2008 06:45
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            A healthy and inexpensive cereal

            As a result of the credit crunch I have had recourse to try and reduce my shopping bill. One of the steps I have taken has been to switch to supermarkets own brand products. Whilst shoping in Sainsbury's i came across their own brand 'Wholegrain Fruit and Fibre'. For a 500 gram pack at only £1.29p, I thought I would give them a whirl... The packet is a purple colour and contains quite a bit of useful information. The packaging itself uses a minimum of 85% recyled cardboard. It also states that if every Sainsbury's customer recycled their cereal box, 750 tonnes of cardboard would be re-used every year - that's the equivalent of 101 double decker buses! The cereal is made with wholegrain wheat flakes and also contains raisins, cocnut chips, banana, apple and hazlenuts.It contains no artificial colours or flavours, that it contains wholegrain, it is high in fibre and fortified with vitamins and iron. *Ingredients* Wheat Flakes, Dried Fruit and Nut Mix (32%), Niacin, Iron, Pantothenic Acid (B5), Thiamin (B1), Riboflavin (B2), Vitamin B6, Folic Acid, Vitamin D, Vitamin B12, Wheat Flakes contain: Wholegrain Wheat (65%), Sugar, Barley Malt Extract, Salt, Dried Fruit and Nut Mix contains: Raisins (with Glazing Agent: Palm Oil), Toasted Coconut Chips, Dried Banana (with Coconut Oil, Sugar and Natural Flavouring), Dried Apple, Hazelnuts. *Nutritional Information* 30g Serving with 125ml Semi Skimmed Milk Energy 169Kcal Protein 6.5g Carbohydrate 27.0g of which is Sugars 13.7g of which is Starch 13.4g Fat 3.8g of which is Saturates 2.4g Mono-Unsaturates 1.0g Polyunsaturates 0.3g Fibre 2.7g Salt 0.39g of which is sodium 0.16g *The Verdict* The cereal flakes are a good size and there is plenty of fruit mixed in with the cereal. The raisins are quite plump and juicy and there is a fair amount of other fruit. However, the fruit does tend to settle in the bottom of the pack - so do give the pack a bit of a shake before serving them out. My opinion was that they tasted very good - very comparable with similar type branded products. There was about the right amount of flakes and fruit. However, the best test of the cereal was to give them to my daughter to try! She is very anti 'own shop brands' and is a discerning cereal eater... After trying a bowl she told me that they were 'delicious' and to get them again! I feel that it is a healthy breakfast as it contains wholegrain, is high in fibre and is a naturally low fat food with no added salt. The cereal only contains 0.17 grams of salt per 30 gram serving and that is 'naturally occuring'. As each pack contains approximatley 16 average servings that works out at about just 9p for each serving of cereal..... definitely an economical breakfast. I will be putting this in my trolley again next time I visit Sainsbury's!

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              31.07.2008 17:56
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              deserves chance

              I am going to write this review quickly and simply as i possibly can so that i don't have to make you (reader) read too much. The taste is absolutely delicious and i would definantly buy it again. As soon as you put it in your mouth you can taste all the flavors instantly and also this cereal has a divine smell that i would kill for. It is made from wholegrain so it is good for you also the company that made this have tried their best to make this as healthy as they possibly could. This cereal definantly ranges in both quality and quantity because it tastes good and has lots of cereal in one average sized packet. When ever i eat a full cereal of this i always feel full at the end of it and it tastes good and is healthy which is an added bonus. You can buy this in big stores like sainsburys..... it is quite cheap, it only costs about £2.00-£2.20 depending on which sainsbury store you brought it from. it does not matter where you brought it because you are getting it for a very cheap price. Sorry for having such a short review, the reason for this was because i have not haven't enough to write enough information and in future i hope to improve on this one. So please after a while come back and check up on this review. if any of you have read some of my other reviews you can see the level of detail i put in to them and soon i will put that amount of detail in to this review. READ MY OTHER REVIEWS AT mehmoou1001

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                16.06.2008 21:10
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                A great snack at any time of day!

                I absolutely love and adore cereal. In fact along with bread I know that it forms the majority of my weekly diet! I love it cos it's simple to prepare, quick and I go for sweetish ones to eat late at night (my preferred time for eating the stuff) and I eat it when I have sweet cravings. I get through boxes in a week and don't feel guilty at all cos its cereal after all lol My Mother gets me a couple of boxes a week and my favourite kind of cereal is fruit & fibre type of flakes cos I like the fruit content and as I say I like a bit of sweetness and fruit gives me this in a healthy way. My Mum shops at many different stores depending on her mood and this particular week she went to our local Sainsbury's so I ended up with this cereal. The Packaging.... Not the same as the review photograph but it is the same cereal. Available in cardboard boxes in sizes 500g and 750g. The box is purple and opens at the top of which tells me the best before date on the flap. On the front there are like tear shapes on there and photos within them tears of the cereal. On the right hand side on the box I'm told it is the same recipe 'new' look, no artificial colours or preservatives and an at a glance nutritional pye chart. Then down the right hand side in white writing I'm told it contains wholegrain, is high in fibre, fortified with vitamins & Iron and then I'm told it is Sainsbury's Wholegrain Fruit & Fibre. Underneath that I'm told it is wholegrain wheat flakes with raisins, coconut chips, banana, apple and hazelnuts, then in the corner I'm told it's vegetarian, and the size of my box (in my case it is 500g). On the back of the box I'm told a bit about recycling. Then on one side of the box I'm told all about wholegrain, fibre, fortified vitamins & Iron and folic acid (what this product claims it contains). Then on the other side of the box I'm again told what it contains, nutritional information and told the product contains 16 servings in my 500gram box (25 servings are in the 750gram box, these are per 30g servings), Ingredients, allergy advice, how to store the product, contact details for Sainsburys (including free helpline number) what the packaging contains and how to recycle it and the size is stated yet again. The product is within the box in a white plastic bag. All in all I really like the packaging as it leaves no questions unanswered! So Firstly why is this good for you.... Well we all know eating breakfast is the most important meal of the day even though me, well I don't eat this as a breakfast very often as I've explained already but it is none the less! This product is particularly good for what it contains. Wholegrain is said to maintain a healthy heart, fibre is meant to help digestive system and keep you er regular, lots of vitamins in this to help lots of things and help keep you generally healthy and the iron is good to maintain healthy blood, and folic acid is meant to help maintain healthy blood and cells and really good for pregnant women to help the normal development of a baby. Eating It.... Well I've eaten my box now in two days lol so it cant be bad! The flakes are a decent size and of course there are more of them bulking out the cereal mix than the fruit but I have to be fair there's more than enough fruit in there as well. The flakes are a dark brown and crunchy with a slight malted taste to them. There are a lot of dried raisins which are dried out but they don't taste that way because when you get through the chewy outer layer because they are within milk they actually become soft, plump and juicy. There are plenty of what appears to be coconut flakes though they are said to be toasted, well they don't look or taste that way and to me they don't actually taste of anything so I'd say they are very bland indeed! The banana is sweet though there's not too many slices of dried banana in this but they are coated with sugar and nice enough and fairly sweet. I've never tasted any bits of hazelnuts or apple though I can see tiny bits of hazelnuts I can't even find the apple even after dissecting the cereal for the purpose of this review lol. (New box) The whole thing isn't as sweet as I'd like it to be. It's very natural tasting though and for me the thing that saves it is the raisins. It looks great but doesn't make your mouth zing with lots of flavours. The best point about this though is you can cover it in milk and it doesn't go to mush or soggy to quickly. It does need to be eaten as quick as you can though or you completely lose the crunch and to me this is best with not too much milk on it and enjoying that crunchiness but that's down to personal preference of course. All in all its a nice enough natural tasting cereal. If you don't have a sweet tooth when it comes to cereals this could be perfect for you! It's very filling and healthy and does fend off the naughty cravings (well it does me!) Price wise it's more than competitive and once opened providing you seal the box back up it stays fresh about 2 weeks in a cupboard which I think is great if you do only want to eat small portions for breakfast. Ingredients.... Wheat Flakes, Dried Fruit and Nut Mix (32%), Niacin, Iron, Pantothenic Acid (B5), Thiamin (B1), Riboflavin (B2), Vitamin B6, Folic Acid, Vitamin D, Vitamin B12, Wheat Flakes contain: Wholegrain Wheat (65%), Sugar, Barley Malt Extract, Salt, Dried Fruit and Nut Mix contains: Raisins (with Glazing Agent: Palm Oil), Toasted Coconut Chips, Dried Banana (with Coconut Oil, Sugar and Natural Flavouring), Dried Apple, Hazelnuts. Dietary Information.... Suitable for Vegetarians Contains Barley Contains Gluten Contains Wheat Contains Nuts Free From Artificial Colours Free From Artificial Flavours Nutritional Information.... per 30g Serving with 125ml Semi Skimmed Milk Energy 169Kcal Protein 6.5g Carbohydrate 27.0g of which is Sugars 13.7g of which is Starch 13.4g Fat 3.8g of which is Saturates 2.4g Mono-Unsaturates 1.0g Polyunsaturates 0.3g Fibre 2.7g Salt 0.39g of which is sodium 0.16g 500g box (16, 30g servings) £1.29 750g box (25, 30g servings) £1.49 Only available in Sainsbury's and to be found in the cereal aisle (of course lol).

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