“ Brand: Sainsbury's / Type: Cereal „
I am not a huge fan of cereal and would much rather skip breakfast altogther, however after reading the importance of it in a magazine I decided it was time to give it ago again! As I am counting the pennies for my coming birthday I am cutting down on a few of my luxuries and now just buying supermarket brands, which led me to this version of 'Coco pops' being 'Sainsburys Choco rice pops' which cost me around £1.46, which is considerably cheaper than the other brands. They look exactly the same in shape and texture. Once you add milk, they don't crackle of pop like coco pops sometimes do and is definitley nothing like rice krispies. Within a few minutes the milk turs chocolatley and the choco pops on the bottom turn quite soggy, so if you like them crunchy you have to east them quite quickly. They are quite sweet and have more of a 'fake' chocolate taste, the oness on top seem to taste more chocolatley. The choclate milk is smooth and chocolatley, though is not so chocolatley that it is too sickly to eat for breakfast. I would say that they don't always keep you from wanting to pick at food, whereas something like weetabix may do. Overall it is a nice breakfast cereal for the price, though may suit the younger and sweeter tooth more!
My children love chocolate flavoured breakfast cereals, and their particular favourite is Kellogg's Coco Pops. However, whenever I suggest buying a supermarket own brand clone of this cereal, there are moans and groans and more often than not a point blank refusal to accept anything but the Kellogg's cereal. It would appear that Kellogg's TV marketing campaign is working a treat. However, whilst shopping in Sainsbury's last week, I spotted their own brand version of Coco Pops called Choco Rice Pops which cost £1.79 for a 600g box as opposed to £2.25 for a 375g box of Kellogg's Coco Pops. Clearly, there is a ridiculous price to volume differential here, so because the kids weren't shopping with me, I opted for the cheaper cereal. Sainsbury's Choco Rice Pops come in a large bright and colourful box featuring a couple of monkeys in a sunlit hillside backdrop. Not particularly imaginative, but who cares? You don't eat the packaging anyway. Nutritionally, the Choco Rice Pops are a naturally low fat food, fortified with vitamins and iron, they contain folic acid and the Pops contain no artificial colours or flavours. Each 30g serving (with 125ml of semi-skimmed milk) provides 175kcal. Inside the recyclable cardboard box, the Pops are contained in a large bag which can be folded down to maintain freshness. Visually, the cereal looks very similar to Kellogg's Coco Pops - thousands of small brown toasted rice snaps. The cereal also smells the same with an unmistakeable pleasant cocoa aroma. I tried a bowl of these and found that texturally they are very light and crunchy, and the real milk chocolate coating turned the milk brown. Just like the Kellogg's cereal. Now for the ultimate test - the kids! Not being one for confrontation, I decided to decant the contents of the Sainsbury's cereal into the empty Kellogg's Coco Pops box to see if the children noticed any difference when they next had breakfast. To my surprise, they ate the Choco Rice Pops without batting an eyelid - which proved my point that they couldn't care less about the actual quality of the cereal, they were only interested in the expensive branded packaging and/or the gimmicky toy that comes inside. In my opinion, Sainsbury's Choco Rice Pops represent excellent value for money because they look and taste just as good as Coco Pops. Admittedly, the packaging is not as visually appealing to children, and they will probably never get a trashy "freebie" inside the box, but just think of the number of decent toys you can buy with the money saved by not purchasing the overpriced branded alternative.