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Having made the decision to lose a bit of weight over the summer, I decided to change my old breakfast-skipping ways, and the 'Special K Diet' quickly caught my eye. I bought a few different varieties of the cereal all at once, hoping to keep up my resolve to eat breakfast daily by having a bunch of choices to hold my interest.
Of all the types I chose, I was by far the most disappointed with the Yoghurty - the picture on the front of the box had looked to me like large chunks of yoghurt which would flavour the whole bowl (as they do successfully in the Special K Creamy Berry Crunch - which I would recommend to anyone!). Instead, they were barely as thick as the regular flakes and I found myself not even noticing their presence - I even examined the cereal carefully as I tipped it out to check I hadnt been given a dud plain pack! In the end I started adding my own ingredients (nuts, bananas etc) in an effort to get to the end of the box.
The cereal itself is perfectly fine if all you want is a bog-standard plain cereal, but I felt it oversold itself as an intriguing new flavour and was thoroughly bored by it in comparison to the rest of their range.
I have eaten this cereal everyday for breakfast for a few months now after i decided i wanted to watch my weight a bit and reduce my calorie intake.
Special K is advertised as a healthy cereal and is aimed at women who want to lose a bit of weight. Their slogan on their adverts and on the packaging of their products is "love your jeans again", suggesting if you eat Special K you are likely to lose a bit of weight and will be able to fit into your jeans comfortably. They have a two week plan where if everyday you eat a bowl of Kelloggs Special K for breakfast and lunch and also a balanced 3rd meal, in two weeks you will have lost weight They even have a website where you can put your information in and they will give you a personal plan and tips on how to lose weight.
This yoghurty variety is my favourite out of the few i have tried. It contains rice and wheat flakes with 15% of them having a yoghurty coating. The plain flakes combined with the yoghurty ones makes it quite a tasty cereal, although when you do get a couple of spoonfuls in a row with none of the yoghurty bits it can taste a bit bland. A 30g serving contains just 115 calories and 0.9 grams of fat, so hardly anything at all, but if you have milk then obviously that contains calories. Sugar content in a 30g portion is 7g, but thats still only 8% of an adults daily allowance so not too bad. Also the cereal is packed with 9 'essential nutrients', so all in all quite a healthy breakfast.
Another positive is that the cardboard packaging seals back down easily as there is a little tab at the top keeping the cereal fresh so it does not go soft.
I am on a health kick, so therefore have banned all lovely drippy buttery toast in favour of cereal and skimmed milk. On this particular quest I decided I wanted something healthy is, without too much fuss, but with something tasty in it! Not asking much am I?!
Special K is a sub brand produced by Kelloggs. Kelloggs are most famous for their cereals and are in every supermarket.
Special K is one of their most famous healthy cereal ranges. It began in the mid 90s and their are now many varieties of Special K. The premise of the original Special K is multigrain flakes, with vitamins B, C, D and iron and only 3% fat.
They are a very well known and well advertised product selection - the adverts always depicting a slim and beautiful woman in a red dress (who somehow always ends up posing in a shape reflecting a K!!) Thay have been further promoted as part of a diet promotion (if eaten twice a day as susbstitute for a meal). - This to me indicates that Kelloggs have identified a target for this product - people wishing to lose weight in an easy and gentle manner, aimed mainly at women - pushing home the losing weight part with tight fitting swimsuits in the advert definitely made me want to have that body shape for Summer!!!
Special K yoghurty is a variety that has added around 8% of yoghurt covered flakes to the mixture.
Box and packaging
Kelloggs use a bubble cursive script for their logo in bright red. They have continued to use the bright red for the K whilst generally putting the Special in a smaller similar font in blue. To the right side there is usually a picture of the cereal. The rest of the box background is white, showing the usual information, repeats of the product name and logos and often some promotional material.
Inside the box is an airtight white plastic containing the cereal. The top of the box can be released due to a flap in the cardboard, however I don't find this reliably stays closed so generally use a tie or alternative container to keep the cereal fresh - a resealable bag would be good!
Price and Weight
It is available in two sizes that I have seen
375g for about 2.88
500g for around 3.40
One of the smaller boxes usually lasts me about 12-15 breakfasts.
This varies from places to place and due to the huge range, not all supermarkets have this particular item.
As with Special K, I find this quite a savoury taste. The flakes are also quite bland and you can't pick out the individual grains.
The yoghurt flakes make this for me though! Although when eaten indivdually they are very sweet for a yoghurt, when the covered ones are interspresed with the normal one it balances the swett and savoury taste out well, so neither is overwheleming.
When with milk the youghurt bits go quite soft and smooth compred to the still quite crunchy flakes. The contrast of textures does make it a little more interesting to eat.
I have to admit it doesn't look particularly apetising - the flakes are a muddy brown and the youghurty ones are lumpy white blobs!
This is a very basic cereal with a nice twist. It is not an overpoweringly storng flavour and is not sickly sweet. I haven't noticed any particular health benefits though - I guess I am just a sucker for adverts!