In the early stages of my pregnancy I became extremely partial to a bowl (or two) of Fruit and Fibre cereal. Kellogg's was the favoured brand due to it tasting far superior to the Asda and Sainsbury's own brand version. That was until I tried Tesco Fruit and Fibre... which tasted just as good as the Kellogg's version but was a lot cheaper.

***Packaging**

The Tesco Fruit and Fibre comes in a similar box to the Kellogg's fruit and fibre and the colours and images used are very similar. This is a purple cardboard outer cereal box which is a bright purple colour. There is a bowl of the fruit and fibre cereal on the front of the box next to a jug of milk and the Tesco logo is also visible on the front of the box.

The cereal is in a white plastic bag inside of the box in order to keep the cereal fresh.


***Price***

A 750g box of Tesco Fruit and Fibre costs £1.39. For such a huge box this is excellent value as the Kellogg's version costs £2.80. The Tesco Fruit and Fibre is also much cheaper than the Asda own brand version which is £1.79 for a 750g box.


***Tesco Fruit and Fibre***

Tesco Fruit and Fibre is bran flakes with small pieces of dried fruit. The dried fruit includes, apples, coconut, banana, raisins and hazelnuts.

I found that when I opened the box the Tesco cereal had quite a sweet scent but also the wheaty scent of the bran flakes was also apparent.

The bran flakes in the Tesco cereal are very pleasant. These have quite a strong wheat taste and are very wholesome and I found tasted exactly the same as the bran flakes in the Kellogg's Fruit and Fibre Cereal. The flakes are very crunchy and stay quite crunchy when you pour milk over the cereal however by the time you get towards the end of the bowl of cereal the bran flakes have turned slightly soggy.

The dried fruit inside the Tesco cereal also tastes very pleasant. The dried pieces of banana are large but not too large and have a nice flavour to them. The raisins inside of the cereal are very plump and have a lovely juicy flavour and do not go too hard when the milk is poured over the cereal. The dried coconut has a nice sweet flavour but unlike some other Fruit and Fibre Cereals it is not too overpowering. The Tesco cereal does contain hazelnuts but my only criticism of the cereal that there are a limited amount of hazelnuts per box. I usually find I get about 2 pieces of hazelnut maximum per bowl of this cereal.


**Nutritional Information**

Each 30g serving with 125ml of skimmed milk contains
150 calories
2.2g fat

The cereal is also fortified with vitamins and iron. The cereal is also suitable for vegetarians but not suitable for those with a nut allergy.


***Overall***

For anyone that likes Kellogg's Fruit and Fibre I would definitely recommend switching to the Tesco version which is half the price and tastes exactly the same.

For those that haven't tried Fruit and Fibre before I would definitely recommend buying a box from Tesco. A greater tasting healthy cereal with crunchy bran flakes complimented by the sweet tasting fruit. Yum Yum!