I know that own brand products tend to have a bit of a bad reputation, but I really believe this is unwarranted these days - most supermarkets, especially those such as tescos, are really nice and almost match up to the household names in quality, for a better price! Bran flakes is one of those products; you really can't tell much difference and they are such a healthy choice for a breakfast cereal. Now if you've never tried Bran Flakes, chances are you'll hate them first time and won't understand what the fuss is about with them. But have them another couple of times and you'll feel completely different. They're sort of an acquired taste in that you come to find them really moreish and as they're so healthy that's not a problem! They're also nice and crunchy which I think is a good texture for a breakfast cereal - check you don't have any stuck in your teeth after though! A serving has like 100 calories if that in it, and bran is good for the digestive system, whilst being quite filling so it should put you off snacking a bit further into the morning! Definately worht getting into Bran Flakes for a healthy start, and Tesco's brand is as good as any other!