Product Type: Tesco Breakfast
Newest Review: ... packet the bran flakes smell exactly the same as other branded ones i have tried, which bodes well. The recommended serving of 30g with 1... more
In a Bowl of White, These Flakes are Slight
Tesco Light Choices Bran Flakes
Member Name: flutel
Tesco Light Choices Bran Flakes
Advantages: Taste good, fortified with great vits and mins and quite CHEAP!
Disadvantages: Quite a bit of sugar in.
The first thing to note about Tesco Bran flakes is that the packaging has changed from the packet illustrated. It is now a white packet with the 'Tesco Light Choiced in a contrastin grey font and only the words 'bran flakes' in a brown, bran-like colour.
I think that the packaging has now been squarely targeted at women. The background is white with a white out of focus cup and saucer . In the foreground is a white bowl containing the bran flakes with a few strawberries sliced on the top. How do I know this is targeted at women? - well, this is just how I like to have my breakfast - white crockery in a pure, unstressed environment. I think the image is well chosen.
What makes the bran flakes a 'light choice'? The packaging claims to have 30% less fat than a similar Tesco product, is a good source of fibre and folic acid. In fact, the flakes are well fortified with essential vitamins and minerals. The wholewheat content is 75% with bran making up a significant proportion of the rest. A 30g portion of the bran flakes with 125ml semi skimmed milk gives 160 calories. Served with soya milk (as I have them) will mean even less calories. A portion contains 11.4g of sugar (quite high), 2.7g of fat and 0.6g of salt. It is suitable for vegetarians (and vegans).
Taste and Texture
The bran flakes were very pleasing to eat. They are quite large flakes compared to the value bran flakes I usually eat. They are flavoursome and taste quite sweet; it is easy to eat these bran flakes without the addition of extra sugar. They did not taste too much of bran and there are no strawberries in the packet as the illustration shows (it is just a serving suggestion). Texturewise, the flakes did not go soggy when milk was added, for the duration of their life in my (white) bowl.
These are a bargain at the moment. For a 500g box of flakes, the cost is 79p (down from 85p). This price drop is until the 2nd of November. I think that this is a fair price for a decent tasting product .
I enjoyed eating these bran flakes - in fact, I went back for some more which rather negates the 'light choice' element of this cereal!
Summary: Breakfast for a lady!
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