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Tesco Value Bran Flakes

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16 Reviews

Brand: Tesco / Type: Flakes

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    16 Reviews
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      13.11.2013 21:37
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      Tasty cereal literally for pennies!

      Although cereal for breakfast can be quite bland and repetitive, I do try to change things up for all of us once and awhile to keep things less predictable e.g porridge, rice crispies or natural puff rice ( no added sugar, gluten free, no salt etc ) or these. I bought these from Tesco and they cost 88p for a 750g box.



      Why did I buy these?

      I do quite like the occasional bowl of bran flakes, but would normally only by them when on special offer and by a well known brand because I know they would be tasty as most of their cereals are. Unfortunately, they can also be very expensive. As I'm the only one who eats this type of cereal I thought this would be a good alternative and a cost effective one.



      How are they packaged?

      The cereal itself is packed into a plastic bag which is clear, and needs to be ripped open to dispense. This in turn is in a large cardboard box. These bran flakes are part of the Everyday Value range which is Tesco's basic cheap and cheery range, so the box itself is quite plain (cream in colour, lettering in purple and has a picture of a bowl of bran flakes in the corner ). But all information is present on front-product name, basic nutritional information, and on the side allergy advice, ingredients, storage advice, full nutritional information, it mentions its suitable for Vegetarians and company contact details are included as well.



      Ingredients

      Wholewheat (75%),Wheat Bran ,Sugar ,Barley Malt Extract ,Salt ,Niacin ,Iron ,Pantothenic Acid ,Thiamin ,Vitamin B6 ,Riboflavin ,Folic Acid ,Vitamin D ,Vitamin B12.


      Basic Nutritional Information based on a 30g serving ( of your guideline daily amount )

      Calories 110 6%
      Sugar 5.1g 6%
      Fat 0.7g 1%
      Saturates 0.1g 1%
      Salt 0.2g 3%



      How do I eat these?

      Well, you would think with milk, right? Yes I do, but I warm my milk rather than eat the flakes with cold milk. I find any cereal I eat with warm milk somehow makes it much more filling so I feel full longer, but also nice to have something warm first thing in the morning in your stomach. Less of a shock to the half asleep system!
      I've also used these in baking cakes. I signed up for the change4life campaign ( a recent campaign aimed at helping people lead a more healthier lifestyle in regards to food and exercise ) and they had loads of recipes for breakfast, lunch, dinner and snacks. One recipe suggested using these in a cake, which I tried out. The kids liked the cake, I personally found it foul. A lot of the time I'm rubbish with recipes, and find the best thing to do is stick with my instincts, ideas and current recipes and adapt them which I will do as I think in the right recipe these would work well ( if anyone wants to know how these were incorporated into the cake mix, they were soaked in milk for afew hours to make them more useable, and gave the cake a more wholemeal type texture and look ).

      What I haven't tried is the typical cornflake cakes mixed with melted chocolate. Can't see why it wouldn't work with these. Add afew raisins and could be onto a winner! Even possibly using white chocolate as it may compliment the earthiness of the flakes.



      How do I find these?

      Considering how much these cost I think they're a bargain! Look wise, they look no different to other bran flakes out there. Only difference could be some brands may be darker in colour. Typical flake shape-quite rough around the edges. Not circular or rectangular, but verging on a mix of the two if that's possible! None are exactly the same size. Unlike the ' cornflake ', these are not a golden colour or close to looking orange. These are brown, mid brown in fact. Dimpled in texture and not completely flat due to this. They look very grainy and not the most exciting food to look at, but I'm describing the cereal dry, and dry cereal never looks that appealing to be honest.

      Taste wise, they have a fantastic texture. Very crunchy. They're not too thick or thin, but alittle more so than cornflakes. You feel you need to chew these a touch more because they feel and taste more fuller and substantial. Its hard to describe the actual flavour of this cereal, but they have the slightest , and I mean slightest, sweetness to it. This stops them tasting bland and almost cardboard like e.g no flavour. Its important to mention as well they're not coated in anything at least look or taste wise, whether that would be sugar, salt etc. I mention that because some cereals are. But going back to taste, slight sweetness, a slight oatiness to it. However these are described, the flavour is very subtle and its more about the texture. I enjoy eating these. Easy to eat, no odd aftertaste, no overpowering tastes or textures and these are perfect if you wanted to add something else such as raisins, chocolate drops ( I'm thinking about the kids! ), berries etc.
      On another note and more in regards to health, these are full of fibre and great for the digestive system. Guaranteed like clockwork if my kids have had these in the morning, they will go to the toilet afew hours later.
      Talking about the kids, they love these. They saw me eating them one day and decided to eat them just like crisps! They will eat them with warm milk too, they enjoy them and I know it's a good start to their day as they appear to be full for awhile, and I know it's a lot better for them than other varieties. Nice change for them instead of eating porridge or toast.


      Would I buy these again? Yes I would. The cost is literally pennies, so inexpensive and you get amount for what you pay for them. The taste is mild and inoffensive, and I find them just as good as more expensive brands.

      A constant item on my shopping list.

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        06.07.2012 22:29
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        A nice tasty cereal

        Several years ago I went through a phase where I only ate Bran Flakes for breakfast, I loved them but after a particularly bad tummy bug I went right off them. While browsing around my local Tesco recently I decided I quite fancied them again and picked up a box of Tesco Everyday Value Bran Flakes. I have tried a lot of the Everyday Value range and found most of it to be good value for money, the Everyday Bran flakes cost 88p for a 750g box.

        Everyday Bran Flakes are sold in a regular style cardboard box that most cereals come in, this is a beige colour, the front of the box has the Tesco Everyday Value logo across the top where it also informs the customer that these bran flakes contain "no artificial preservatives, flavours or colours and are fortified with vitamins and iron". The rest of the front is taken up with a picture of the bran flakes in a bowl with milk, lots of little pictures of breakfast type items and the GDA's, these are given for a 30g serving:-
        Calories 110
        Sugar 5.1g
        Fat 0.7g
        Saturates 0.1g
        Salt 0.2g
        Apart from the GDA's all the other writing and pictures are in a pink/purple colour. The side of the box gives all the information you would expect to find such as, allergy advice, ingredients, and nutritional information in more detail.
        Inside the box the Bran Flakes are sealed in a waxed bag to keep them nice and crunchy and fresh.

        The Everyday Value Bran Flakes look just like any other brand, little darkish coloured flakes. I have been having these for breakfast for the past couple of weeks now and they really are delicious, they have a lovely malty taste and are slightly sweet. I have these with both hot and cold milk and they taste great either way. If I have them with cold milk they stay nice and crunchy whilst eating them, I hate cereal that goes mushy in cold milk. They are equally as nice in hot milk although obviously they do go soft.
        I personally don't find any need to add any sugar or sweetness to the bran flakes as to me they are sweet enough but of course this is personal preference. My favourite way to have them is with cold milk and chopped fruit, this makes a really nice breakfast and I know it will keep me going and keep my sugar levels stable which is important for me being diabetic.

        I also use these crumbled up as an addition to a crumble topping, they give it a nice flavour, also when I bake biscuits I crumble these up in them, its a good way to get more bran in your diet.

        If you eat this type of cereal then I would definitely recommend giving these a try, they are really tasty and versatile and don't cost the earth. I have been impressed with them and will certainly be buying them again.

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          04.07.2012 17:35
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          Inexpensive and healthy way to start the day or have as a snack.

          The product I have reviewed is Tesco Everyday Value Bran Flakes - these are the newer rebranded Value range. The original Tesco Value items are no longer for sale and I am assuming these are one and the same as they are the only 'Value' bran flakes sold by Tesco apart their mainstream version.



          ---Why I Bought This---

          I enjoy cereal at breakfast and as a snack throughout the day so always have an assortment of cereals in the house.
          Bran flakes are one of my staple store cupboard varieties. I have been buying the mainstream Tesco Bran Flakes but found these Everyday Value ones for sale on their website the other day and decided to give them a try.



          ---The Brand---

          Tesco's Everyday Value brand - the rebranded Value range..



          ---The Product---

          The 750 grams of Tesco Everyday Value Bran Flakes comes in a cardboard box with a beige background and a large bowl of cereal on the front and also a montage of tiny shapes in purple of bowls, milk jugs and wheat 9this is how they brand their Everyday Value items).
          'Flakes of wholegran wheat and wheat bran.'
          Fortified with vitamins and iron.
          Contains wheat and gluten.
          Suitable for vegetarians.
          Produced in the UK for Tesco.
          No artificial colours, flavourings or preservatives.
          Tesco products contain no MSG, hydrogenated fat or GM ingredients.
          Long shelf life up to March 2013.
          30 gram serving contains 110 calories and 5.1 grams sugar.
          Tesco Everyday range is produced to the same standard as they use for all their products.
          The cereal inside is sealed in a tough white plastic bag.



          ---Cost---

          88p for 750 gram box (as compared to £1.36 for 500 grams or £1.79 for 1 kg of Tesco ordinary Bran Flakes).



          ---Comparisons---

          ---Tesco Everyday Branflakes---
          Wholewheat (75%), Wheat Bran, Sugar, Barley Malt Extract, Salt, Niacin, Iron, Pantothenic Acid, Thiamin, Vitamin B6, Riboflavin, Folic Acid, Vitamin D, Vitamin B12.
          A serving of 30 grams contains the following of your daily guideline amount:
          Calories 110, 6% of your GDA
          Sugar 5.1g, 6% of your GDA
          Fat 0.7g, 1% of your GDA
          Saturates 0.1g, 1% of your GDA
          Salt 0.2g, 3% of your GDA

          ---Tesco Branflakes---
          Wholewheat (75%), Wheat Bran, Sugar, Barley Malt Extract, Salt, Niacin, Iron, Pantothenic Acid, Thiamin, Vitamin B6, Riboflavin, Folic Acid, Vitamin D,Vitamin B12.
          A serving of 30g contains the following of your guideline daily amount:
          Calories 110, 6% of your GDA
          Sugar 5g, 6% of your GDA
          Fat 1g, 1% of your GDA
          Saturates Trace, 1% of your GDA
          Salt 0.2g, 3% of your GDA

          ---Kelloggs Branflakes---
          Wholewheat (65%), Wheatbran (21%), Sugar, Barley Malt Flavouring, Salt, Honey, Niacin, Iron, Vitamin B6, Riboflavin (B2), Thiamin (B1), Folic Acid, Vitamin D, Vitamin B12
          A serving of 30g contains the following of your guideline daily amount:
          Calories 166, 8% of your GDA
          Sugar 13g, 14% of your GDA
          Fat 3g, 4% of your GDA
          Saturates 2g, 8% of your GDA
          Salt 0.5g, 8% of your GDA



          ---My Opinion---

          During the winter I enjoy hot cereal such as porridge or Wheetabix but when the weather is warmer I prefer cereal with cold milk and tend to return to bran flakes and corn flakes.
          I had been eating Tesco Bran Flakes but thought I would give the Everyday Value ones a try - as at only 88p what did I have to lose - and I could have always fed them t the birds.
          I was pleasantly surprised with how good these bran flakes are. In appearance and colour they are identical to the ordinary Tesco Branflakes, they appear the same texture and size as well.
          Comparing the ingredients above there is very little difference between the two Tesco Branflakes, the only thing I would say is that the Everyday Value ones do not seem to have quite such a malty smell and flavour - but considering how much cheaper they are I do not mind - the nutritional content is pretty much the same for both.
          These are good large flakes and are not too hard or soft. To me they are just the right consistency. I will eat these on their own with cold milk but my favourite way is to have them with a sliced banana as well - a delicious snack. If you do not leave them too long they are still nice and firm and are just the right consistency for my liking, I have left them for quite a while and found they were not too mushy at all.
          These are a much more filling cereal than corn flakes and actualy I still have the corn flakes unopened in my cupboard but I have gone trough four boxes of these Bran Flakes lately.
          I also like the fact that they are a healthy cereal and not one of the sugar laden ones.
          We all know that most of us do not get enough fibre in our diets so this is a quick, cheap, easy and tasty way to have a little extra. The BUPA website recommends 18 grams of fibre a day, but some other websites recommend as much as over 30 grams. With a bowl of bran flakes amounting to 4.3 grams it a good contribution to your daily intake.



          ---Star Rating---

          5 stars.



          ---Would I Recommend?---

          Yes.



          ---Website---

          www.tesco.com

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          30.06.2012 10:05
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          Great and far cheaper than the leading brand!

          One thing I always make sure I eat is breakfast, ever since doing Weightwatchers and realising the importance of that meal of the day for me.

          However although I always have breakfast it isn't usually a healthy breakfast as such to be honest. I usually have a massive bowl of cereal with full fat milk on it and 2/3 slices of toast with butter and summat on top. After eating this I always still felt hungry and snacked away and as a result of my poor eating habits in general I have gained a few pounds.

          The other day I decided enough was enough. I can continue eating poorly and feeling rubbish (I have an under active thyroid which doesn't help with the gaining and losing weight at all much to my dismay) or I can overhaul my diet to things which I know are healthier for me and cut down on portion size. I've even been using my new exercise bike, well I call it new I've had it about 4 months and turned into a clothes and handbag hanger lol.

          I started off with Aldi bran flakes which I really liked but the other day I was in Tesco doing my weekly shop and so I picked up these 'Everyday' Value Bran Flakes, they are the same as the previously named Tesco 'Value' product however there is a slight name difference as you can see and the packaging is better looking and with more muted colours than the previous garish ones that screamed cheap as we took them through the checkouts lol.

          The Packaging:

          Well the bran flakes come in a light cream coloured top opening box and are stored within a tear open frosted white plastic bag and on the front and the back of the box we are told that they are Tesco Everyday Bran Flakes and that they have no artificial preservatives, flavours or colours and there is a photograph of a bowl of bran flakes on there too along with some little drawings of milk jugs, spoons and dishes and so on and there is an at a glance nutritional chart shown. Other information on the sides of the box includes ingredients and allergy advice being given as we all a full nutritional chart being shown, the size is stated (this box is 750g in size) and contact details for Tesco are stated. Nice enough packaging this is and its informative enough too.

          The Bran Flakes:

          Well not only is a 30g portion of these wholewheat flakes tasty, crispy and crunchy they only contain 110 calories and 5.1g of fat (0.7g of that only is saturated fat too!).

          They vary in size but are all a decent thickness with a slightly rough texture to them and they have a naturally sweet flavour to them, add liquid to them and they do go slightly soggy though which is a plus for me as I like them best like that lol.

          They are brown in colour and don't turn milk a funny colour and of course you have them at any time of the day and in any way you like. Me I always have mine with soya milk nowadays for a nice healthy, filling breakfast and just a small bowl of these keeps me happily going till lunchtime! They may be healthy but they really are a tasty and satisfying breakfast and of superb quality for the price too!

          These are available in the size I bought them in (750g) costing only 88p!

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          22.05.2010 15:44
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          I am really not a morning person, but these keep me satisfied until I wake up.

          Bran flakes... the cereal that people joke 'keeps you regular'. It may not seem like the most exotic or tasty cereal but it fills you up. It may be because I am not a morning person and generally I am just eating because I have to - I don't really care for anything 'tantalising my tastebuds'. All I want is food and generally the healthier the better. I generally add a bit of sugar to give me a bit of a kick.

          Along with the well-known high fibre content it also contains added vitamins and minerals. These are a good start to the day and should hopefully set you up for a healthy day. They also keep me satisfied until lunch which is useful for when you are busy.

          As well as any health benefits, being an own branded product, they are also relatively cheap compared to their branded partners. To me, bran flakes are bran flakes and I have no problem with Tescos Bran Flakes or a branded version - in the early hours it all tastes the same to me. I would say these Bran Flakes are of good quality and I cannot fault them.

          I would definitely recommend these. It may just be me but Bran Flakes don't need to be branded, and if I can get something as satisfying at a cheaper cost then I am not going to go for the most expensive when going for the one with Tesco written across it is just as good. If you prefer more sugary breakfasts then maybe this product isn't for you.

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          22.03.2010 12:43
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          good value price

          I am looking for cheaper breakfast cereals at the moment as they can be quite expensive some of them and I thought I would try some of the lower brands to save a little bit of money as I am on a low budget.

          I saw this cereal from Tesco, it is from their Value range of products and for the price of just 78p for a 750g box I thought I would give it a try.

          It comes in a cardboard box with the blue and red logo of the lower brand at this supermarket. Inside the box the contents are in a plastic bag to keep them nice and fresh.

          The flakes are excellent value, they are very crunchy and light, they are very good tasting considering they are a cheaper brand and for the very low cost I think they are super.

          They do not taste bland as in some brands, and with milk they are lovely.
          They are high in fibre too, probably the same amount as with the higher branded products.

          Breakfast is a must for me to kick start my day and give me energy and these release the right amount for me to start my day.

          They can be easily poured into a plastic container to go into a cupboard or just poured from the box, sometimes with cereal I do the container and if I have no room left in my cupboard I just take the inner bag out of the box and fold the bag over and place in the cupboard to make a little bit more room and they are just as fresh for when I need them.

          They are excellent value for money if you are on a budget or high fibre diet.

          A 30g serving contains:

          calories 160
          fat 2.7g
          fibre 4.3g

          So the fibre and calorie content of a very good amount for your daily intake.

          I do think anyone should give this product a try and see if you like them to save money on a cereal, you will not be disappointed and I am so glad I tried them and will continue to purchase them in the future.

          I rate it a 5 star dooyoo rating.

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            16.03.2010 10:54
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            good value for cheap price

            Breakfast is the most important meal of the day and for many years I did not eat any, but I do now as I am getting older my way of life has changed and I started to use these bran flakes around a year ago and I like them, they are a from the Value range and cost 79p for a 750g box which is excellent value for a breakfast cereal.

            They come in a large cardboard box and can easily be opened from the top with a little flap opening to reveal the inner hard plastic bag to keep the cereal fresh and dry, the flakes are a very good size and are crispy, crunchy and light, they are dark brown in colour and not very pale like some other lower brands, I think they are very tasty and with a banana, berries or pieces of fruit on the top with milk they are delicious.

            They are low fat and contain whole grains and for a 30g serving with 125ml of semi skimmed milk they contain:

            calories 160
            protein 7.2g
            fat 2.7g
            sodium 0.2g
            salt equivalent 0.6g
            fibre 4.3g

            They fibre is content is good as we are supposed to have between 18g to 30g per day of fibre to keep healthy, as I decovered this recently with my mother she had an operation because she did not eat enough fibre in her lifetime and so it gave me an insight to use more fibre in my diet and so I do now and I read labels alot more and not only look for other contents I look for the fibre more now and use it in my daily amounts to try and keep healthier as well as save money.

            The contents can be poured into a plastic container to pour out as and when you need them and they keep fresh for a long time. They can be put in a cupboard and just used from the box as the inner bag can be easily folded over after use and they still keep just as fresh.

            I love to mix my cereals for some reason and I sometimes have a different cereal and add a few of these on the top.

            I recommend these to anyone to try if on a low budget and they are very cheap, so try them and see for yourself.

            I give them a 5 star rating.

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            13.02.2010 12:11
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            The Value bran flakes are tasty and healthy for a breakfast that is "good for you"

            Once in a while I get on a "health" kick and decide to buy things like bran flakes, muesli, fruit and veg... the Tesco bran flakes were originally bought in one of these phases but are something I have stuck with as a regular breakfast as I actually liked the taste as well as knowing I "should" eat them!

            Previously I bought the 'Healthy Living' ones but when I checked the nutritional information and ingredients for the Value box on a subsequent shop it was the same as that given for the 'Healthy Living' branded one (same calorie count, carbs, fibre, vitamins etc) so I did wonder if they are actually the same product packaged as 2 different things. They taste very similar in any case and are of a similar quality.

            You get a good number of whole flakes in the pack, they are not particularly crumbly or all the "broken bits" like you get with some cheaper versions of products (not Tesco particularly) and it is good value for money as the slightly larger size of box means the price per 100g is a lot cheaper. The texture of the cereal is good, being crunchy rather than chewy and it tastes as you would expect bran flakes to taste.

            As with the rest of the Tesco Value products, the packaging has the distinctive red, white and blue Value packaging which may put off a food snob - personally I am not bothered about this and quite happy to have 'Value' products out in the kitchen as I would rather people think better of me for moneysaving than buying things with attractive boxes ;) but if you are really bothered about the Value packaging aspect then I would suggest buying these anyway and just transferring them to a reusable box/storage tub or whatever suits. The reusable storage boxes are a good idea anyway as they keep the cereal airtight once it has been opened, much better than you can in the box.

            Other than the 'Value' branding the box was made of reasonable quality cardboard and it was easy enough to keep closed with the tab on the top flap (I have had the problem with some other products that the cardboard is too bendy and the flap will not stay closed!). The best thing to do in any case if you don't want it to go stale is using an airtight box instead.

            Cereals such as bran flakes can get a bit boring to eat after a while so I have been adding some of the dried fruit (sultanas, raisins or "mixed fruit" which contains various raisins, currants, peel etc) also from the Value ranges - just a handful added to the bowl before you put the milk on produces something very similar to the stuff sold as 'Sultana Bran' in the healthy living range!

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            02.01.2010 13:54
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            Well worth trying

            Tesco Value Bran Flakes

            Description: Manufacturer: Tesco / Type: Breakfast Cereal.


            I have been trying really hard in the run up to the festive season, and knowing that I would be eating and drinking loads, I have been eating as healthily as possible. We are always being told that breakfast is the most important meal of the day, and I really notice the difference between having something fulfilling (and not wanting to snack half way through the morning) and having something that leaves me hungry.

            If you have read my earlier reviews, you will know that I love the supermarkets own ranges which offer me savings by spending less on packaging. Yes things may look a bit cheap and nasty but I have found that in fact, most of them are of a surprisingly high quality and are well worth buying.

            A 750g box of these bran flakes cost me just £0.75 which is significantly cheaper than the competing brands. As with all products in this range, the packaging is plain and functional, a white cardboard box with blue and red writing.

            The flakes are sealed inside a cellophane bag within the box to keep them fresh, for best results, clip this bag shut after opening to keep the flakes as fresh as possible for as long as possible.

            The flakes themselves are a pretty decent size and have that distinctive bran flake smell. They are tasty and crunchy and in my opinion, taste exactly the same as any other ones that I have had. I generally buy Kellogg's and have to admit that I wouldn't know the difference.

            Nutritional info per serving is as follows;

            Energy 675kJ (160kcal)
            Protein 7.2g
            Carbohydrate 26.4g
            sugars 11.4g
            Fat 2.7g
            saturates 1.5g
            Fibre 4.3g
            Sodium* 0.2g
            *Salt Equivalent 0.6g

            My only criticism of these bran flakes is the amount of sugar that they contain, I really need a breakfast cereal which is without sugar, or at the very least, only contains a little so next time I go shopping, will be comparing the packs to see which is the best for me.

            If you are looking for a wholewheat cereal and don't mind a bit of sugar though, this one is definitely worth trying. The taste is great and the price is even better, well worth buying in my opinion!

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              06.09.2009 11:56
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              A great, cheaper alternative that doesn't leave you feeling disappointed

              Generally I am not particularly a morning person - waking up and getting dressed is about my limit before eight o'clock. Therefore, I sometimes struggle getting to breakfreak, especially if the cereal I am currently eating isn't exciting or edible. So, when I decided to try a super market own brand of one of my classic, "boring but yummy" cereals - the All Bran - I was surprised with the outcome.

              Packaging

              The box is classically recognisable as a budget, supermarket brand product. It is clean, simple and avoids any fussiness, simple stating the name, the brans, five words of description and the nutritional information on the front. "And on the back", I hear you ask? Tesco have shocked us all by making more cut backs - the back is the front. Personally, I only just noticed this when looking at the box infront on me.

              On one side is the larger and more indepth breakdown of the nutritional information (see below) and the allergy advice, and on the other is the intructions for contacting Tesco, the storage adivse and their promise to you. I was pleased to learn that 85% of the packaging is made from recycled board. The fact that the materials are just plastic and cardboard make it very easy to recycle as well.

              Their promise to you simply states that they are happy to refund or replace any product which falls beneath the high standard you, as a costumer, expect. Put aside the fact that I don't generally expect a lot from own brand products, this is true as I have found out from experience.

              Ingredients

              To be honest, I was naïve to learn that this cereal is not just bran, flaked. Instead it contains a whole host of other ingredients:

              Wholewheat (75%), Wheat Bran, Sugar, Barley Malt Extract, Salt, Niacin (or vitamin B3), Iron, Pantothenic Acid (also known as vitamin B5), Thiamin (vitamin B1), Riboflavin (vitamin B2), Vitamin B6, Folic Acid (vitamin B9), Vitamin D, Vitamin B12.

              The addition vitamins are a plus but the added sugar is a little off-putting.

              Nutritional Information and Allergy Advise (as stated on www.tesco.com)

              Name Per Serving
              Energy 675kJ (160kcal)
              Protein 7.2g
              Carbohydrate 26.4g
              sugars 11.4g
              Fat 2.7g
              saturates 1.5g
              Fibre 4.3g
              Sodium* 0.2g
              *Salt Equivalent 0.6g

              Vitamin D 1.5µg (30% of RDA)
              Thiamin (Vitamin B1) 0.5mg (34% of RDA)
              Riboflavin (Vitamin B2) 0.7mg (44% of RDA)
              Niacin 6.5mg (36% of RDA)
              Vitamin B6 0.7mg (34% of RDA)
              Folic Acid 127.5µg (64% of RDA)
              Vitamin B12 0.8µg (80% of RDA)
              Pantothenic Acid 2.2mg (37% of RDA)
              Iron 4.3mg (30% of RDA)

              A serving, as suggested by Tesco, is 30g with 125ml of semi-skimmed milk. Personally I never have as much as that, more like 50ml which works out at about 125 kcal. If you were to prefer whole milk then that pushes it up to 185 kcal per serving (and 5.7g of fat) whereas skimmed milk is 144 kcal (and 1.1g of fat).

              Allergy - this cereal contains wheat and gluten. The recipe, as you can see, involves no nuts. However, the factory that this cereal is produced in was previously used to make products containing nuts and so Tesco cannot guarantee that this cereal is completely nut free. This cereal is suitable for vegetarians.

              The Product

              After eating Kellogg's bran flakes for about a year (and enjoying them) I felt that I couldn't really justify to myself the £1.80 odd unless I gave the own brand version a try. And try I did.

              Upon opening the box, you are confronted by a lot of brown flakes in an airtight bag. Singularly the are oddly shaped flakes, a dull brown in colour and quite rough and crunchy in texture. When you do add milk, it takes quite a while for them to go soggy (one of my pet hates), so no more rushing around the kitchen putting the cereal and the milk back, trying to race against the flakes that are quickly losing their collective molecular integrity. Joy.

              How do they compare? Very favourably - they are crunchy and taste very wholesome. I even sometimes have them without milk and with a few raisins and dried apricots, cereals like these can be very easily personalised to your unique tastes.

              In conclusion

              Overall, I will definately be buying this cereal again. Not only is it quite low in fat and high in vitamis, it is delicious and I don't feel like I'm eating a second rate product. At a mere 76p (about 1p per 10 grams, or 3p per serving), these are also very ease on the pocket. Highly recommended.

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              02.09.2009 11:36
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              Relatively Healthy

              Tesco own brand Branflakes to me are as good as the real thing. 750gm packs cost about 78p compared to £2.26 for the same size pack for Kelloggs

              Initial smell is of bran, initial taste is quite sweet with little after taste but they are very crunchy and quite filling. They are a pleasing colour and texture and delicious with cold milk, though some may prefer them soggy in warm milk.

              The meaningful ingredients are 75% wholewheat, wheat bran, sugar and barley malt extract, salt and then the added minerals and vitamins, so they is no rubbish in this product.

              The insoluble fibre, the bit that is good as part of a healthy bulky diet, is 14% which is pretty high compared to other breakfast cereals. When you first start having these do make sure you drink loads of water during the day otherwise you will get gripey pains.

              The sugar content is 17%, which is less than many cereals but to me, is unnecessarily high. It could easily be reduced.

              I gave up eating added salt many years ago so believe I am fairly sensitive to it and these strike me as having too much salt added, I can definitely taste it, it is 1.2% salt equivalent.

              If you are trying to eat a low carb diet, these are a pretty good choice being 67.2g carb less 14.2g fibre = 53g useful carbs.

              They have the usual added vitamins and minerals, which you need take no notice of if you have a good, fresh, varied diet for the rest of the day.

              Do keep them in an airtight container or try and fold down the top of the inner bag and close with a peg to keep them tasty and fresh

              Personally I like crunchy breakfasts soon after I wake up so these are part of my staple diet

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                02.09.2009 11:02
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                Worth every penny and they only cost pennies!!

                As you may be aware ( that is if you have read any of my other reviews and if not WHY?) my youngest is going away to Uni in two days boo hoo! so like a mad woman I'm making up food boxes left, right and centre. All the family tell me that I'm feeding just one and not the entire Uni, but mums will be mums. So after hubby saw the sixth large box of food on the dining room floor this morning, knowing that I haven't finished just yet ( I've still got 2 days left after all!) He went to work and phoned the hire van centre and changed the small van for a large Transit instead.

                Now having worked out that if I do different boxes for different foods he will find what he is looking for in a second, so this cereal is from my cereal box. Now I have chosen this one as this is our favourite's supermarkets own brand of cereal. Tesco's Bran Flakes (as there is no picture I'm not sure if it is the light choices version as this is!) have been a firm favourite of ours for some time now as we just got them on a whim and have never looked back.

                At first we thought that they might be a bit chewy or tasteless as many, many years ago when the supermarkets first brought out their own stripey version of things they were disgusting. I remember buying some cornflakes that were so bad even the birds didn't eat them!!

                So we opened the box which has a clean look too it, by that I mean quite plain and simple with a bowl of bran flakes with strawberries on and just a small amount of information for you to read on the front. Compared to some of the other brand boxes they jump right out at you from the shelf
                with their bright writing and coloured cartoon characters, which are obviously aimed at children. Where this box is calming and healthy looking ( no kids would want to buy this one !). On pouring the Bran Flakes into a bowl you get a lovely smell of the bran and goodness.
                Once the milk is poured over the top it is time to start munching and munch you can as these have a lovely crunchy texture to them and are very tasty, I personally can find no difference between these and another well known brand that costs twice the price.

                These little brown flakes of wholegrain wheat and wheat bran have all that you would expect from this type of cereal with the added bonus of also being fortified with vitamins and iron which we know is very good for us. This cereal has 30% less fat than Tesco fruit and fibre and also is a good source of folic acid which is good for mums to be.

                This cereal contains per 30g serving with 125ml skimmed milk;

                ~~~Calories 160~~~
                ~~~Sugar 11.4g~~~
                ~~~Fat 2.7g~~~
                ~~~Saturates 1.5g~~~
                ~~~Salt 0.6g~~~

                Also this serving of 30g with semi-skimmed milk contains;

                ~~~2 1/2 points when following the Weight Watchers Diet~~~

                These Bran Flakes come in a 500g box and a 1kg box which cost 87p or
                £1.59 for the larger one.Where if you went and got Kelloggs smaller box it would set you back £1.77, being this is a Tesco's own brand this is the only place that you can buy these!.

                So hoping that this has been of some use, I must get back to that shopping list for Uni now and put this box back in the cereal box!!!!

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                  17.08.2009 09:22
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                  I can't see why anyone would pay more for branded bran flakes when these are so cheap AND so good.

                  I'm really loving these flakes. I am a breakfast person through and through. I wake up early and I celebrate with a lovely breakfast on my own. Therefore, breakfast needs to be a meal I really enjoy.

                  I am also engaged in an ongoing food discussion with my daughter (health, body image, additives, etc) so it was with some interest I saw that she arrived home one day with a giant pack of these. She had scrutinised the packet and decided that it was relatively a low calorie food and having read in a mag that bran filled you up for longer - she bought the Bran Flakes. I scrutinised the packet and found that the ingredients were highly acceptable.

                  Ingredients
                  --------------

                  Wholewheat (75%), Wheat Bran, Sugar, Barley Malt Extract, Salt, Niacin, Iron, Pantothenic Acid, Thiamin, Riboflavin, Vitamin B6, Folic Acid, Vitamin D, Vitamin B12

                  The packet also stated that were 160 calories, 2.7g of fat and 0.6g of salt per serving.

                  I am very pleased with the fortified vitamins and minerals. I think that the combination of B6, folic acid and B12 is particularly good for maintaining general and heart health. Everyone should be ensuring they have a decent supply of these!

                  Packaging
                  ------------

                  A huge and basic blue cardboard with a plastic inner bag containing the flakes. The box is easily recyclable. I like that.

                  Eating the Bran Flakes
                  ----------------------------

                  I think the appearance of the flakes are really good. They are large and dark coloured with a faint cereal-like aroma. I can happily eat them out of the packet if I am hungry in the kitchen and looking to graze.

                  When put in a bowl and milk (in my case soya milk) is applied they remain relatively firm. I have known cereals which surrender to sogginess the milisecond a slosh of milk touches the bowl but I thought these flakes held up well. I sprinkle a bit of my xylitol sweetener on them and consume with enthusiasm. They remain delicious right through the bowlful. I do not grimace as I approach the dregs like I have done with some cereals.

                  As I write this, my bowl sits near me - empty of bran flakes - not one there. This is a testament that this is a cereal I do indeed enjoy.

                  I have eaten the branded Bran Flakes before and I can honestly say that I do not prefer the taste and texture above the Value Bran Flakes. I also prefer the price of the Value Bran Flakes!

                  Price
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                  I think these Bran Flakes are extremely good value as they are an excellent product and they cost a mere 76p for a humongous box. This works out at 10p per 100g. The Tesco healthy Living Bran Flakes cost £1.59 for a 1kg box - and these work out at 16p per 100g. I think the Value box compares very favourably.

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                    24.07.2009 14:35
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                    Hard to finish a whole box as mostly crumbs and bits, sadly not a contender.

                    Despite a personal distaste for the practices of some of the major supermarkets, I do always want the "Value" products to do well. Britain doesn't shout about the sometimes vast income inequalities that have been allowed to be forged, and after desolating local high streets with agressive competetive practices it would be welcome to see the supermarket do something to be able to address a very harsh, but often ignored, problem.

                    But whilst this cereal does offer a perfectly edible copy of Kellogs Bran Flakes I am sad to say that, like with many other products similar, it seems to really neglect the quality. The Bran Flakes are too crumbly and are often a quarter of the size of the brand alternative. This may seem pedantic to note, but once the milk is added to them they get soaked very quickly and become really unenjoyable to eat.

                    On the happier side, these flakes do compared well with regards to the figures on the side of the box for sugar and fat and salt, and should do you own figure no harm at all!

                    Overall these Bran Flakes stand up well against the branded, expensive alternative in terms of taste (as much as Bran can!) and nutrition, but the quality of the cereal itself does render these things quite defunct when milk is added and you sit down for breakfast.

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                      02.07.2009 00:44
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                      Would buy again and again

                      There is a constant battle in our house with me and my mother in law on one side, and my husband on the other. He thinks that branded food tastes better, we think that there is no difference. This has led in the past to us buying own brands and refilling the branded box but that's another story! (good money saving hint though for fussy men and kids!)

                      Ok, there are certain things that you really need to buy quality - tea, coffee and bread being among them - but Bran Flakes?

                      We started buying the value bran flakes thinking that surely bran flakes can't be much different between manufacturers. We were right. The Tesco value bran flakes are pretty much the same as the Kelloggs. There were two things that passed the test for me...

                      Firstly I don't like soggy cereal - I like it to be crunchy with just a hint of milk - I suppose you'd call it rare! lol!! Also I don't like all the little bits at the bottom of the packet as they go all mushy in the milk no matter how little you use.

                      The value bran flakes had neither of these problems. On opening the packet there were good sized flakes all the way down to the bottom with only the usual hint of dust at the very end. They were also strong enough to stand up to me putting milk on and then rushing off to find my mobile,leaving them to potentially go soggy. When I returned a couple of minutes later they were still fresh and crunchy. At around 70p a box they are often less than half price of the a lot of the bigger names for what appears to be the same product so well worth it!

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