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I put off buying these for a while because I didn't think they would taste that good, I also try to avoid chocolate cereal. I gave in last week and brought a box as it was on offer. It was £2 from asda, so I thought why not!
The box is brown and yellow and you can easily tell that its made by weetabix. On the box there is all the nutritional information you need, ingredients and other information about the product. Inside the box are 2 packets containing 12 weetabix each (so 24 in total).
The cereal itself i thought was great, I really enjoyed it, within the weetabix biscuit are little chocolate chips which add more taste and texture. I've also found they stay firmer for longer when you add milk when compared to normal weetabix which can go soggy in a minute!
The box stated that it contained 1/2 the amount of sugar compared to other chocolate cereal, which is true! Coco pops contains roughly 35g/100g and weetabix chocolate contains 15g. (which is less than the rice krispies i was eating , which are sainsburys own). As i said before I don't really agree with chocolate cereal and only buy it as a treat. The chocolate taste is not overly sweet, and i'm sure there are some crazy people out there who would still put sugar on a chocolate cereal! but there really isn't any need for sugar on this cereal or any cereal! What I do like about chocolate cereal is that after you've eaten the cereal, any milk thats left is a lovely chocolatey colour and you have your own little chocolate milkshake for breakfast too and it feels a little naughty!
I think I would buy these again and I thouht they were really yummy and much better than I expected! When not on offer they retail at about £2.58 which is a little pricey, so I would only buy them on offer. I would definately recommend them and get people to try them just once to see what they think!
I had enjoyed original Weetabix and Weetabix Minis before purchasing this special Chocolate version of the cereal. This sounded like the perfect cereal to me - sweet, chocolatey, filling and with that unique Weetabix flavour. I couldn't wait to try them.
I bought a large sized box of the cereal which contains 24 bisks. The packaging is very appealling and provides plenty of information about the produtc. The image of the cereal makes them look mouth-wateringly great and I like the allusion to the natural ingredients by having a field of wheat in the background with an animated wheat stalk character smiling over the bowl of cereal.
Emblazoned over the box is also lots of slogans which highlight the benefits of the food. For instance, there is a statement reading that this cereal contains only half the sugar of the average chocolate flavoured cereal. The product is also marked as being low in salt, high in fibre, as being wholegrain and fortified with vitamins. Image wise the package is perfect. At this stage, however, I should say that you ought never to judge a book by it's cover!
Full ingredients are also provided on the packaging and this shows that the product is comprised of 83% wheat, sugar and 7% plain chocolate as well as other ingredients. Allergy advice is provided with the product being marked as containing soya, wheat and barley. There is also a comprehensive guide to nutrition with guidelines on daily dietry requirements and how this cereal compares to that. The cereal actually provides per 45g serving (which is two of the biscuits) 156 calories and only 0.8 grams of fat. That's quite good in my opinion and especially for a chocolatey cereal. They are also marked as being vegetarian.
Inside the box you get two packets of biscuits. Once you open one end you just have to fod the top over to keep the remaining biscuits fresh. The box also has a resealable tab though.
The biscuits are made up of rich brown coloured wheat flakes compressed into a flat shape which is rounded at both ends. Through the flakes there are tiny dots of chocolate chips. These chips are made of dark chocolate and after a few weeks of the cereal being stored they tend to start turning white.
I find that the biscuits are slightly more crumbly than the original Weetabix. I'm not sure why this is - perhaps the little choc chips seperate the flakes or something, but it's hard to get one biscuit into your bowl without it flaking all over the place. The biscuits look fine until you pour the milk into the bowl. Then they start to lose their shape. The milk turns brown but only marginally so, not like it does with a bowl of Coco Pops, for instance.
I really hoped the taste of these would be delightful as I love Weetabix and I am a chocolate addict. However, the expereience of eating these is so bad for me that I've almost felt like gagging as I'm swallowing the product. This reaction is caused by a combination of factors. Firstly, the worst thing about this cereal is the texture. The biscuits tend to be okay at first when you initially pour the milk in but after a minute the biscuit has turned to mush. It has no texture at all so it's not even like a porridge, just like slime. Then, every now and again you suddenly feel a lump in your mouth and you bite into it and it's this lump that is waxy on the outside but chalky when you chew down on it. The way the choc chips are lodged into the soft mush is a really unpleasant mix.
Secondly the taste of the cereal is nowhere near good enough. Now, with original Weetabix I always end up putting something on the biscuits like sugar or honey so I expected the chocolate version to be a little lite on the sweetness too. I did not imagine they could taste this bitter though. I think it's the chocolate quality that is one of the problems. The chocoalte is dark so it's extremely sharp and bitter but it doesn't have the quality of fine cocoa rich dark chocolate - it's just like waxy cooking chocolate. The wheat flakes also seem to be 'dusted' in chocolate but to me it tastes like someone has just dusted the buiscuit down with some raw drinking chocolate powder. To be quite honest, I find the overall flavour to be horrible.
I've been eating these to try and get rid of the packet as I hate to waste food but every bowl is like torture to me and I literally have to try and numb my senses as I'm swallowing down each bite. I would not advise any chocolate lovers to buy this expecting it to be sweet or tasty. I honestly don't know how anyone could like the strange texture either. Just a mess of a cereal that could have had real promise, in my opinion.
If you want to visit the brand's website to find out more about this cereal you can go to:
I was given a couple of boxes of these just after Christmas as my sister had bought far too many for her own needs. The RRP on these boxes is £2.69, which for 24 Weetabix seems a bit much, but then I am used to the value brands prices.
The box they come in is brown and yellow in colour and on the front it features the highly recognisable Weetabix logo and a bowl containing 2 Weetabix and milk. On the sides there is all the nutritional information, ingredients and details about the cereal. The rear of the box contains some information on the better parts of the cereal. Each box measures 25cm x 19cm x 5cm and contains 2 packs of 12 wrapped Weetabix (24 in total). Each biscuit measures 5cm x 9cm x 2cm and is made of Wheat and Chocolate amongst other ingredients.
On first opening the pack, each biscuit is a lot browner in colour compared to a normal Weetabix, which reflects the chocolate flavour. On the surface and through each biscuit there are multiple chocolate drops which look quite appatising. Before adding milk, they are very dry, but after milk has been added, they start to become soggier quite quickly, which makes them very easy to eat if you are in a hurry.
Normally I am quite sceptical when it comes to chocolate in cereals as I think it is an unnecessary addition to the morning meal that isn't needed. I therefore normally avoid chocolate cereals where possible and stick to plain cereals. At first with these I found the taste a little strange as it is quite different to normal Weetabix, but after a while I started to get used to the taste. It is not a sweet chocolate taste that you would normally associate with other chocolate cereals, but it is slightly bitter, which I believe makes it nicer. On eating the cereal, there are the small chocolate chips that stay solid in the milk. This means that when eating you get the little bits of hard chocolate mixed in with the partially soggy cereal. Like other chocolate cereals, it does leave your milk a brown colour which isn't a problem at all.
Would I buy these again? At the RRP price I wouldn't as I can't justify it and personally I still prefer plain cereals. I do still have another box to eat, so if they do come on offer again after I have finished that box then I could be tempted to buy a box as they do make a nice change from normal Weetabix/Corn Flakes.
I will have to give these 4/5 as they surprised me in there taste a bit.
Thanks for reading.
This review may also appear on my blog and on Ciao under the same username.
My first thought about these upon tasting was eugh, but they quickly grew on me. It's a good job because I had 7 boxes of them!
These are a relatively new offering from Weetabix. We already have the chocolate version in mini Weetabix but these are full-size Weetabixes with chocolate chips. The whole Weetabix is darker than the original ones so they must be chocolate flavoured as well.
The boxes I have say £2.69 on and for that you get 24 wrapped in two separate packs. I find these to be messier than normal Weetabix so would advise putting them into a container. Although chocolate these will be better for you than standard chocolate cereals as they advise they are low in salt and high in fibre and contain half the sugar of the average chocolate cereal.
Per serving they have: 156kcal, carbohydrates 30g (sugars 7.2g), fat 1.8g (saturates 0.8g) and 4.7g of fibre.
When I first tried these I thought they were bland and didn't taste of anything but as I said I like them now and will often have them as a snack at night. They go soggy whilst eating them so I would eat them as soon as you pour the milk. They have just the right amount of chocolate chips.
Weetabix also produde Oatibix, Alpen and Wheeto's but the standard Wheetabix and it's two chocolate counterparts are my favourite.
This cereal is fairly new and is just like normal weetabix but is chocolate flavour and looks chocolatey and yummier than normal Weetabix. This chocolate flavoured cereal has half the sugar of most other chocolate cereals and is high in fibre fortified with vitamins and iron and is also low in salt. The cereal has small chocolate chips in it as well to help give a yummy chocolatey taste which is satisfying and tasty. The weetabix comes in a plastic wrapper and you simply take the biscuits out from the plastic wrapper and then pop the rest back in the box to keep them fresh. The box is yellow and brown and it states on the front that these are new and that they are chocolate flavour. You can see this very clearly.
The following is per 45g serving:
* Protein - 4.8g
* Fat - 1.8g of which sugars 0.8g
* Fibre - 4.7g
* Sodium - 0.04g
* Salt Equivalent - 0.09g
* Carbohydrate - 30.0g of which sugars 7.2g
The cereal also contains good vitamins such as Thiamin, Niacin, Folic Acid and Riboflavin and also contains 5.4mg of Iron.
Chocolate Weetabix is available to buy from all supermarkets and some local shops. Prices may vary and are an average of about £2.54, how-ever the cereal is currently on offer at Tesco and Sainsbury's for £2.00. These offers do run out through December though.
When you take the cereal from the plastic wrapper you can smell a slight smell of chocolate but nothing too sickly or too chocolatey. The cereal looks quite crumbly and you can see some small chocolate chips nestled in the cereal biscuits. These do look fairly simple and I thought although these were chocolate that they wouldn't have much taste or flavour to them. The cereal biscuits do crumble very easily and break up easily and you may find that when you get half way down the packet, it might make a slight mess form the crumbs and other bits of the cereal biscuit.
I have 2 of these and had them with a little semi skimmed milk. The first thing I noticed was that the cereal biscuits soak up the milk quite quickly so I was expecting the cereal to be very wet and soggy. As I pushed my spoon into the chocolate Weetabix the top of the biscuit was quite soft from the milk but then the rest if the biscuit seemed to be crisp and dry. As I put the first spoonful into my mouth I noticed you could smell the chocolate more, now that the milk had been poured on top of them. I was surprised at how chocolatey and yummy the Weetabix tasted. They weren't at all bland like I imagined and I loved the tiny chocolate chips in the cereal as well which gave it a little bit more of a chocolate taste. If you leave the cereal for a while then the biscuits do soak up the milk and biscuits will go soft and quite mushy. I noticed that it also turned the milk a chocolate colour as well, which reminded me a little bit of coco pops as they make the milk turn into chocolate milk. After finishing off the Weetabix I drank the left over milk that was in the bowl and it did taste chocolate and was yummy as well.
I tend to change my cereal every few months because I get bored of the same one and I like to have a bit of a change and try out new cereals. I have been eating this for breakfast and for lunch for the past 2 weeks and I'm not yet bored of this cereal. It keeps me satisfied and helps with any chocolate cravings I am having. When I finish this cereal I will definitely be buying another box and I think it'll take more than a few months to get bored of this yummy chocolatey cereal. Although there are other chocolate cereals out there this doesn't contain as much sugar as other cereals and I don't think it's as sickly as some cereals can be. One of my favourite cereals at the moment!
Review also on ciao
Like other reviewers, i bought this because it was an introductory offer (24 for £2... can't be bad!) and i expected a tasty change from my usual breakfast routine. The chocolate Weetabix is appealing because it appears to offer the goodness of wholegrain wheat with the sweetness of chocolate. The emphasis being that it contains half the amount of sugar than other leading brands while still retaining the good taste.
The box is relatively similar to original Weetabix but stands out because of the darker background, and of course the emphasis is on the 'chocolate' subtitle. It is therefore disappointing to find out there is only 7% chocolate used in the cereal, seeing as so much of it is emphasised in the retail packaging.
Like others have stated, the picture on the front misleads the consumer. They look a lot darker in colour which insinuates that there is much more chocolate than there actually is. In reality, the wheat 'pillow' is covered in a light, powdery substance, much like the chocolate you use for hot cocoa. They have also thrown in a number of chocolate chips, which is reminiscent of the Weetabix Minis, but i wouldn't say this constitutes calling the cereal a chocolate brand. The chocolate is not as appetising as other brands (such as coco pops) so there is vast improvement to be made in this respect.
So, if you want a soggy Weetabix in your chocolate-flavoured milk, buy this product. In my opinion, maybe a larger version of the Weetabix Minis would have sufficed? I won't be buying this product again. The price does not make up for the high price tag and poor quality product!
I was having a wander down the cereal aisle last weekend and fancied a change - as you do! I have seen these Weetabix Chocolate cereal on offer and advertised for a while now and decided to give them a go. The packaging is very similar to that of regular Weetabix, the only main differences being the picture, the word 'Chocolate' and the brown background. The front of the packet claims that this cereal has half the sugar of other chocolate cereals and now i will tell you the reason why.
The Weetabix Chocolate doesnt resemble the picture on the front of the box. basically the Weetabix are just ordinary ones with a number of chocolate chips amongst the Weetabix blocks. I must say that with the difference in price I expected many more chocolate pieces and I dont think it would have been too much to ask for the cereal to turn the milk chocolatey! I will say, though, there isnt anywhere near enough chocolate and I were very dissappointed as the illustration is very misleading.
As with regular Weetabix they are low in salt, high in fibre and wholegrain. Each 100g of cereal contains 15.9g of sugar and 4.1g of fat. The sugar content is 'red' according to the Food Standards Agency website. I cant say I would go buy them again as I would prefer to just get regular Weetabix with a similar taste and much healthier for me. Personally I cannot recommend them.
Having been a big fan of chocolate flavoured cereal since a child, when I saw the chocolate weetabix in my local Tesco store on offer at £2.00 for a packet of 24 I just had to try them.
The Weetabix also came as a welcome relief as after having recent jaw surgery I have been on a soft diet for several weeks and have become increasing bored of ready brek.
I was a little apprehensive that the cereal maybe a little to sweet and they would have lost the great wheat taste of the original wheetabix. But I was not disappointed, I have been eating the chocolate weetabix with hot milk and its makes a brilliant warming breakfast especially now autumn has arrived and the mornings are much colder. The flavour is great you still have the original naturally wheaty taste of plain weetabix but the chocolate chips melt and give a nice malted chocolate taste that creeps through. But best of all they are not too sweet at all so provide a perfect balance of flavours for me. I never add sugar to cereal even the plain ones I like the natural taste.
So in my opinion if you don't like overly sweet cereal give them a go and also if you want to have a warming start to your day they are definitely best with hot milk!
I tried this the other day, hopeful that we wouldn't have to buy so many different cereals for our small family, but this was not the case. Like the advert on television says, it's healthy and has chocolate in it. Yes it does havea hint of chacolate in it, when i say a hint i do mean a hint, litterally you can barely taste it. To me, it's just like the normal weetabix only a darker less appealing shade of brown.
I can say that it is healthy, and obviously has less fat and calories than a normal chocolate cereal. You will find yourself eating this yourself, my kids won't go near it.
Overall with this product i am very dissapointed, I guess i had higer expectations since weetabix is a good honest name. I do not recommend this to any family out there, it's not likely that your children will like it inless they particularly like weetabix. I personally don't like weetabix either and this made me dislike it even more.
I have a very strong sweet tooth, and anything that is not sweet, I have to make it sweet e.g. Weetabix!
So when i saw the advert for this chocolate flavoured Weetabix, I thought that my prayers had been answered (a fibre filled breakfast with a sweet taste).
What happened next?
The chocolate Weetabix comes packaged just like normal Weetabix, so once you've battled your way through the packaging, you find your 24 Weetabix. I didn't really have any expectations as to what the Weetabix would look like... I just thought it would look like a chocolate cereal! I did not expect to find 24 Weetabix shaped pieces of cardboard (well that's what it looks like anyway!).
I was really looking forward this chocolatey delight. So I was VERY disappointed when the cereal tasted just like regular weetabix! Don't let the brown colour fool you! The only thing that makes this in anyway chocolate flavoured is the occassional small chocolate chip.
So I still had 22 Weetabix to work my way through, so I resorted to my old friend - sweetener!
I bought this cereal from ASDA for £2 (it was on offer). It is normally £2.58.
You might as well just buy your regular Weetabix. At ASDA you can get 72 Weetabix for £.244. So you can 3x as much for 12p less than a 24 pack of chocolate Weetabix!
Nutrition (per 45g):
Cals - 156
Protein - 4.8g
Carbohydrate - 30.0g
Fat - 1.8g
Fibre - 4.7g
I am a big kid at heart and love chocolate breakfast cereals with my favourite being Weetos. A couple of weeks ago I had to have a wisdom tooth extracted and was unable to have hard, crunchy food for a few days. I did feel sorry for myself as I had to forego my Weetos and had boring Weetabix instead. However I then saw an advert for Chocolate Weetabix and immediately felt inclined to go and buy a packet. (Oh the powers of advertising!)
At £2.29 for a box of 24 at my local Waitrose they were a little expensive but I decided that in my vulnerable state I deserved a treat so I bought them anyway.
The box looks extremely similar to the regular Weetabix box only with more brown colouring along with the yellow and a clear statement of Chocolate across the front. It also shows some tasty looking Weetabix crammed full of chocolate chips sitting in a bowl of white milk. The information flash states the product is low in salt, high in fibre and made from wholegrain, it also claims that it contains half the sugar of the average chocolate flavoured breakfast cereal. The allergy warnings list wheat, barley and soya. Like most cereals it contains added B vitamins and folic acid.
The next morning I was keen to try my new purchase. On opening the notoriously tricky inside sleeve of the Weetabix packet I was presented with a rather dull looking biscuit. I think I expected to see normal looking Weetabix containing chocolate chips but actually these are very dark brown biscuits and if you look very hard you can just about make out the chocolate chips. They were quite difficult to extract from the packet without leaving crumbs everywhere but I always have that trouble with ordinary Weetabix too. The surface of the biscuits looked very "bitty" and that coupled with a mild aroma of cheap chocolate didn't really inspire me but I decided that I had to give them a go.
I had two biscuits and poured on my milk. The milk took on a slightly dirty look very quickly, not the chocolate milk you get with many cereals but it also didn't stay fresh and white either (remember the original picture?).
The biscuits were slightly crunchy to start with but the texture softened almost immediately after the addition of the milk but the bitty texture remained. The biscuits did not take on the creamy consistency which I associate with Weetabix; in fact they reminded me of some of the basic cereals I tried once when on an economy drive. It is hard to describe the flavour. There is a distinct hint of chocolate but it is a little bitter, my son said it reminded him of dark chocolate and when I checked the ingredients it does list Plain chocolate at 7%. Somehow it just felt as if there was something missing and although I ate the whole bowl I can't say it was the most enjoyable experience.
On the next morning I saw the box in the cupboard and with the expensive price-tag still whizzing around my head I thought I had better give them another go as I couldn't waste them. This time however I decided to add some Splenda granulated sweetener (thanks Bzz campaign!) which I had in the cupboard. The extra sweetness was just what was needed and this time the biscuits were much more pleasant to eat and the flavour of the chocolate seemed richer and more appetising and it was much easier to finish the bowl, however my son wouldn't try them again.
A 2 biscuit serving contains 156 cal, 7.2g of sugar, 1.8g of fat, 4.7g of fibre and 0.09g salt (0.04g Na). I compared these figures to the Weetos that I usually have. I do only have a 30g serving as I am on Weightwatchers and I do weigh my cereals so a 30g serving contains 118cal, 7.1g sugar, 1.5g fat, 1.9g fibre and 0.07g salt (0.03gNa). Looking at these figures the only real benefit in eating the Chocolate Weetabix is the increased fibre.
I have always found that corn-based breakfast cereals leave me very hungry within an hour or two of eating them which is why I do prefer the wheat based versions, particularly the wholegrain varieties as they definitely fill me up and carry me through to lunch without experiencing any hunger pangs. I must admit that the Chocolate Weetabix kept me satisfied and I didn't need a mid-morning snack.
I will finish the box of these as they are not disgusting but they really do require a bit more sweetness to make them enjoyable. My daughter wouldn't try them as she thought they looked horrible and my son will not have them again so I will have to plough my way through the box alone. Reducing sugar levels in cereals is a good idea and there are plenty on the market that are excessively sickly but this is the first time that I have actually thought a product needed more sugar to make it palatable.
On an addition note, my cat is a terror for licking the remains of our cereal bowls when we are not looking and although milk is not good for cats she seems to suffer no ill-effects. The bowl containing the remains of the milk and the chocolate Weetabix is the first she has ever turned her nose up at so even she can be slightly discerning and this is a creature that eats everything from cherry crumble to frogs!
Obviously I won't be buying these again. They are expensive but look cheap and taste a bit like stuff you would sweep up off the floor. I will stick to my favourite Weetos and eat more fibre elsewhere!